Adweek

JANUARY 19, 2024

As we collectively wade into 2024--crafting budgets, plans and strategies for the year ahead--there are two events for which we must prepare: cookie deprecation and the U.S. If they don't get their plans in place now, political campaigns and brand advertisers will be left scrambling for impressions in the middle of the $10 billion.

Ad Tech 248

Ad Tech Cookies Impressions Advertising 248

Adweek

MAY 17, 2023

If it feels like we've been talking about the death of the cookie for years, it's because we have. Google's first hint that the third party cookie would depart its popular chrome browser was in 2019. Now 2024, the current demise date, is fast approaching. Yet many marketers still aren't ready. Surveying 1,000 major brands.

Cookies 221

Cookies Marketing 221

AdExchanger

APRIL 25, 2024

For the third time, Google pushed back its original deadline to remove third-party cookies from Chrome. On Tuesday, it said it would no longer remove cookies in 2024, and didn’t set a new deadline for removal.

Cookies 106

Cookies Ad Tech 106

Exchange Wire

APRIL 25, 2024

Following the ongoing speculation over whether Google’s third-party cookie deprecation would go ahead as planned in the final quarter of 2024, we’ve arrived at the outcome many of us had been expecting. The post Google Delays Third Party Cookie Deprecation: Ad Industry Reaction appeared first on ExchangeWire.com.

Cookies 118

Cookies 118

Martech

NOVEMBER 8, 2023

Google announced some time ago that the third-party cookie would stop being supported by Chrome before the end of 2024. Join experts from Acquia as they discuss what the end of the third-party cookie means for you and your business. Learn more by registering and attending “ 2024: The End of the Third-Party Cookie.

Cookies 83

Cookies MarTech Marketing 83

Adweek

JANUARY 3, 2024

One of the most critical topics of 2024--how Google Chrome plans to rewrite digital advertising in the browser with Privacy Sandbox proposals and how companies adopt the technology, or don't--is finally ramping up. 4, Google is releasing a new browser feature called Tracking Protection, which, when activated, will cut off a site's access.

Cookies 340

Cookies Advertising Ad Tech 340

VideoWeek

APRIL 16, 2024

The deprecation of third-party cookies won’t have a direct impact on CTV, since CTV is a cookie-free environment. Filmed at New Video Frontiers 2024 in London. Testing of these solutions will start on online video, but as the industry settles on new identifiers, these may then be applied to CTV where possible.

Cookies 97

Cookies Ad Tech Media 97

AdExchanger

JULY 27, 2022

Procrastinators are being given a gift (of sorts): Google is postponing its deadline for the phaseout of third-party cookies in Chrome by a year, until the second half of 2024. Continue reading » The post Google Delays The End Of Third-Party Cookies (Again), From 2023 To The End Of 2024 appeared first on AdExchanger.

Cookies 140

Cookies 140

Adweek

AUGUST 2, 2022

Google first announced its decision to sunset third-party cookies in 2020, but just last week, pushed its plans again until 2024. Although Google's cookie delay may be a reprieve for some advertisers, many are already.

Cookies 235

Cookies Advertising Audience 235

Basis

APRIL 24, 2024

Google has officially announced what in recent weeks appeared increasingly inevitable: Third-party cookie deprecation in Chrome will be delayed. This time, to an as-yet unannounced time beyond Q4 2024. Given both of these significant considerations, we will not complete third-party cookie deprecation during the second half of Q4.”

Cookies 91

Cookies Media Advertising Marketing 91

AdExchanger

JANUARY 10, 2024

While 2023’s return to fiscal responsibility made for rough waters, it will pale in comparison to 2024. Google Chrome will deprecate third-party cookies, Privacy Sandbox will dominate the conversation, and media will continue having a major crisis, as years of removing friction between consumer and content has cratered the value chain.

Ad Tech 135

Ad Tech Cookies Conversion Media 135

Martech

DECEMBER 27, 2023

In the year ahead, consumer and B2B marketers will be focusing on first-party data strategies to replace their dependence on third-party cookies. Those cookies are retiring in 2024. In early January, Google begins testing a new feature that restricts third-party cookies for 1% of its Chrome users.

Marketing 125

Marketing Cookies MarTech Conversion 125

Digiday

NOVEMBER 27, 2023

Subscribe: Apple Podcasts • Stitcher • Spotify Between the Department of Justice’s antitrust suit against Google and the impending self-imposed deadline for removing third-party cookies from its Chrome browser, there is a lot on the technology megacorp’s plate. Continue reading this article on digiday.com.

Cookies 84

Cookies Advertising Media Marketing 84

Martech

DECEMBER 14, 2023

Google will begin testing a new feature that restricts third-party cookies by default in the coming weeks. The Tracking Protection tool will be rolled out on January 4, 2024, to 1% of Chrome users globally. Be aware that if your website depends on third-party cookies, this rollout might pose challenges. Why we care.

Cookies 126

Cookies SEO MarTech Marketing 126

Exchange Wire

DECEMBER 20, 2023

It’s finally here: the year in which we’ll leave Chrome’s third-party cookies behind for good. As we move into 2024, the question persists – how can advertisers [.] The post Predictions 2024: Data Futures appeared first on ExchangeWire.com. The cookieless future we’ve all talked so much about is right around the corner.

Cookies 122

Cookies Advertising 122

Ad Monsters

APRIL 8, 2024

Google started deprecating third-party cookies on January 4, 2024, but most companies are unprepared for the cookieless future. A 2023 EMARKETER survey reported that 50 – 90% of industries hadn’t yet invested in non-cookie programmatic ads. Cookie Deprecation = A Good Thing? But does this mean the world will end?

Cookies 115

Cookies Ad Tech Advertising Media 115

VideoWeek

APRIL 15, 2024

Google’s deprecation of third-party cookies is set for later this year, but is the industry fundamentally ready? Filmed at New Video Frontiers 2024 in London. Bill Swanson, SVP of EMEA at Connatix, says that while he’s seeing action on the sell-side, not much is changing yet on the buy-side.

Cookies 96

Cookies Ad Tech Media Agency 96

AdExchanger

DECEMBER 14, 2023

4, 2024, all you deprecation skeptics. When enabled, it will automatically cut off a website’s access to third-party cookies. Mark your calendars for Jan. That’s the day Google will release a new browser feature called Tracking Protection.

Cookies 128

Cookies 128

TechCrunch Ads

JULY 27, 2022

Google is again delaying plans to phase out Chrome’s use of third-party cookies — the files websites use to remember preferences and track online activity. Last June, Google said it would depreciate cookies in the second half of 2023. It’ll be a long time coming.

Cookies 108

Cookies Electronics Advertising Marketing 108

Adweek

APRIL 25, 2024

One of the most-discussed topics of 2024 will be the deprecation of third-party cookies, making other sources of data even more important to businesses.

Cookies 227

Cookies 227

AdExchanger

JANUARY 2, 2024

Cookies, who? Agencies aren’t panicking about the end of third-party cookies anymore, because clients aren’t panicking – or procrastinating as much. Cookie deprecation was “a really hot topic a year and a half or so ago,” said Mara Greenwald, SVP of commerce media at Night Market, Horizon Media’s commerce-focused agency.

Agency 124

Agency Cookies Media Marketing 124

Exchange Wire

JANUARY 11, 2024

The death of third-party cookies, the end of [.] The post Privacy Sandbox: How is 2024 Looking? As the digital advertising landscape evolves, a critical question arises: Can Google's Privacy Sandbox truly balance the competing demands of ad performance and heightened user privacy, or is this merely a pipe dream?

Cookies 125

Cookies Advertising Ad Tech 125

Ad Monsters

MARCH 21, 2024

The IAB’s State of Data Report 2024 highlights a privacy-focused industry grappling with reduced data availability, resulting in significant organizational shifts and a focus on first-party data. The Signal Loss Blues According to the IAB’s data report, t he melancholic strum of signal loss will persist in 2024.

Cookies 93

Cookies Machine Learning ROI Conversion 93

Mediavine

JULY 28, 2022

“Reports of my death are greatly exaggerated.” – Third-Party Cookies / Mark Twain. Google‘s plan to phase out support for third-party cookies in 2022-23 will now be delayed even further, until at least 2024, the company announced in a blog post on July 27th. ” By mid-2021, that timeline was extended to 2023. .”

Cookies 93

Cookies Advertising Audience 93

Martech

JANUARY 5, 2024

This maturation took some big steps last year and will continue in 2024 as advertisers will test and integrate RMNs into their media strategy. Much of the growth in 2024 will be driven by the ‘offsite’ advertising, where the retailers’ data is being used to target ads on the open web and/or CTV devices.” But RMNs need to mature.

Retail 99

Retail Media Cookies Electronics 99

Martech

JANUARY 8, 2024

Google is giving websites the opportunity to request additional time to transition away from third-party cookie dependencies. To address possible compatibility concerns, the search engine has introduced a third-party cookie deprecation trial. However, developers are expected to make the necessary changes by the trial end date.

Cookies 103

Cookies MarTech Advertising Marketing 103

Martech

APRIL 19, 2024

But creating a loyalty program that works is not easy – and it’s certainly challenging in 2024 when customers’ priorities are constantly shifting. To find out what they are right now, join Comarch’s upcoming webinar, “ Top Loyalty Trends: Industry-Specific Ideas 2024.” Want to learn what they are?

Cookies 88

Cookies Retail Conversion MarTech 88

Martech

JANUARY 4, 2024

Google has officially started to phase out third-party cookies. A new feature called Tracking Protection, which restricts third-party cookies by default, began rolling out to 1% of Chrome users globally on Jan. Begin preparing your websites now before Google completely retires third-party cookies in the latter half of 2024.

Cookies 83

Cookies MarTech Advertising Marketing 83

Martech

JANUARY 11, 2024

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. This is one big reason why more B2B marketers are using email, according to Marin.

Marketing 125

Marketing Cookies Machine Learning MarTech 125

Digiday

DECEMBER 6, 2023

While the marketing landscape has been in a state of upheaval for years now, in 2024, there will be a collision of multiple long-watched industry trends — particularly when it comes to the move to a cookieless ecosystem, new industry applications of artificial intelligence and the transition to a privacy-first reality.

Cookies 84

Cookies Marketing Audience Agency 84

Digiday

JANUARY 15, 2024

Adios, third-party cookies. You choose to log in and share certain information, unlike third-party cookies, which often work in the background without explicit consent. Unlike cookies, this method doesn’t leave crumbs. As Chrome kicks them to the curb, let’s untangle the web of jargon that’s left behind.

Cookies 94

Cookies Media Advertising Marketing 94

Digiday

JANUARY 4, 2024

As policymakers and businesses continue discussing possible regulation around AI, 2024 will also be another big year for data privacy. Regulatory discussions are concurrent with Google’s plan to officially begin deprecating third-party cookies. Continue reading this article on digiday.com.

Cookies 94

Cookies Media Marketing 94

Exchange Wire

MARCH 6, 2024

From data privacy regulations for the post-cookie world to mastering multichannel marketing, [.] The post APAC’s Biggest Programmatic Trends for 2024 appeared first on ExchangeWire.com.

Cookies 98

Cookies Marketing 98

Adweek

JANUARY 25, 2024

This year, third-party cookies are set to disappear, and with them, several other mainstays of digital advertising like measurement, spurring marketers to look at transaction data, attention metrics, and critique alternative forms of media.

Advertising 252

Advertising Cookies Impressions Media 252

Mediavine

FEBRUARY 8, 2024

Which brings us to the inaugural Behind the Numbers with Brad (BTNWB) post of 2024, in which we flex our noodle arms, look to the past in order to see the path forward, and attempt to unravel the many stories told by the numbers. One thing to pay special attention to in 2024 is election spending. More on that shortly.)

Cookies 84

Cookies Fill rate CPM Advertising 84

Ad Monsters

JANUARY 28, 2024

With cookie deprecation finally here, how could it not be? 5 Data Privacy Trends to Watch in 2024 The My Health Data Act and its Implications on Sensitive Data This will be the year of reckoning for how we use sensitive data, focusing on using health-related data. All State, No Federal I’m going to keep this short and sweet.

Pharmaceuticals 114

Pharmaceuticals Ad Tech Healthcare Audience 114

Basis

FEBRUARY 15, 2024

Today, we’re digging into all this and more as we explore the state of digital audio in 2024. What’s The State of Digital Audio Advertising In 2024? In a last-click attribution world (aka a world driven by third-party cookies), audio couldn’t deliver as effectively as other digital channels. Let’s dive in. The great news?

Advertising 81

Advertising Cookies Audience Banner 81