Martech

APRIL 17, 2024

Composable CDP GrowthLoop and information company TransUnion have announced a new partnership to optimize audience reach and ad spend. This can lead to campaigns reaching non-optimal audiences. Enhanced Match Rate, as the new capability is called, is aimed at: Engaging higher percentages of target audiences on paid channels.

Audience 82

Audience Cookies MarTech Marketing 82

Martech

JANUARY 11, 2024

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. With fewer ad spaces and a clutter-free environment, it’s the perfect vehicle for making a lasting impact and audience connection. We’d like to know how it’s been for you.

Marketing 123

Marketing Cookies Machine Learning MarTech 123

Mediavine

JULY 28, 2022

“Reports of my death are greatly exaggerated.” – Third-Party Cookies / Mark Twain. Google‘s plan to phase out support for third-party cookies in 2022-23 will now be delayed even further, until at least 2024, the company announced in a blog post on July 27th. ” By mid-2021, that timeline was extended to 2023. .”

Cookies 93

Cookies Advertising Audience 93

Digiday

DECEMBER 6, 2023

While the marketing landscape has been in a state of upheaval for years now, in 2024, there will be a collision of multiple long-watched industry trends — particularly when it comes to the move to a cookieless ecosystem, new industry applications of artificial intelligence and the transition to a privacy-first reality.

Cookies 82

Cookies Marketing Audience Agency 82

Martech

JANUARY 5, 2024

This maturation took some big steps last year and will continue in 2024 as advertisers will test and integrate RMNs into their media strategy. Forrester identified four core use cases: first-party audience targeting; onsite activation; offsite activation; and near-real-time reporting. But RMNs need to mature.

Retail 97

Retail Media Cookies Electronics 97

Basis

FEBRUARY 8, 2024

For advertisers, this shift in audience habits and emerging opportunities has invited a host of new challenges: Just where, exactly, is my audience? And how can I best meet my audience where and when they are watching to fully capitalize on the convergent TV opportunity? What’s the Latest in the Convergent TV Landscape?

Advertising 104

Advertising Audience Conversion Rate Education 104

Basis

FEBRUARY 15, 2024

It’s a channel that both complements traditional radio and extends beyond it, allowing listeners to tune in from virtually anywhere and enabling advertisers to use proven adtech tools to connect with audiences in the moments they’re listening. Today, we’re digging into all this and more as we explore the state of digital audio in 2024.

Advertising 81

Advertising Cookies Audience Banner 81

Ad Monsters

JANUARY 4, 2024

AdMonsters spoke with five industry experts across the ad tech spectrum who dated to take a deep look into the crystal ball with us to share some privacy predictions for 2024. In 2024, users’ data is under lock and key. We knew this was coming, but theorizing something and experiencing it are two different beasts.

Cookies 85

Cookies Ad Tech Audience MarTech 85

VideoWeek

FEBRUARY 5, 2024

After numerous delays, Google finally seems set on its deadline for phasing out third-party cookies on its Chrome browser. At the start of this year, Chrome deprecated third-party cookies for one percent of traffic, kicking off a testing period set to ramp up mid-way through Q3, when the total removal of cookies will begin.

Cookies 98

Cookies Ad Tech Audience Advertising 98

Brid.tv

DECEMBER 6, 2023

Get ready for significant changes within the digital video advertising landscape in 2024. After a long wait, Chrome is finally saying goodbye to third-party cookies, marking a pivotal moment in the world of programmatic advertising. Post-Cookie Era Starts! Post-Cookie Era Starts! Yet, that’s just the beginning.

Cookies 87

Cookies First-Party Cookies Audience Ad Inventory 87

illumin

DECEMBER 1, 2023

Programmatic advertising is also great for connecting and resonating with audiences, offering increased scalability, optimization, and improved results. While there are a ton of predictions for 2024 – this is how we think the year is going to shape up.

Advertising 104

Advertising Pop-Up Machine Learning Ad Space 104

Martech

FEBRUARY 5, 2024

The agreement, one of the first of its kind in Europe, comes in response to Google’s plans to deprecate third-party cookies later this year. But Google ‘cannot proceed with third-party cookie deprecation.’ Years into the goodbye cookies saga , major players are still not on the same page. Amazon on the Reach deal. “As

Cookies 96

Cookies Ad Tech Advertising MarTech 96

Adtelligent

MAY 12, 2024

It allows marketers to optimize the ad copy, the targeting and, ultimately, create a marketing plan with specific KPIs and target audience that will do the brand’s efforts justice across all marketing platforms. According to the following YouTube stats, “YouTube has 2,70 billion users as of March 2024.”

Advertising 52

Advertising Cookies Ad Space Audience 52

Basis

JANUARY 2, 2024

2024 is shaping up to be a dynamic year in programmatic advertising. Signal loss is top of mind throughout the industry as third-party cookie deprecation in Google’s Chrome browser becomes a reality: Cookies will be disabled for 1% of users in Q1 of 2024, and the rest appear set to be disabled by year’s end.

Advertising 59

Advertising Cookies Impressions Audience 59

Basis

JANUARY 26, 2024

We need those skills to fuel 2024’s forecasted ad spend growth , which follows 2023’s rocky start but generally stable finish. Take the opportunity to test the effectiveness of activating your customers’ first-party data , using data modeling to create look-a-like audiences , and enhancing ad relevance with contextual targeting.

Advertising 77

Advertising Marketing Cookies Impressions 77

Ad Monsters

MARCH 21, 2024

The IAB’s State of Data Report 2024 highlights a privacy-focused industry grappling with reduced data availability, resulting in significant organizational shifts and a focus on first-party data. The Signal Loss Blues According to the IAB’s data report, t he melancholic strum of signal loss will persist in 2024.

Cookies 64

Cookies Machine Learning ROI Conversion 64

Ad Monsters

JANUARY 28, 2024

With cookie deprecation finally here, how could it not be? 5 Data Privacy Trends to Watch in 2024 The My Health Data Act and its Implications on Sensitive Data This will be the year of reckoning for how we use sensitive data, focusing on using health-related data. Regulators are also interested in this technology.

Pharmaceuticals 88

Pharmaceuticals Ad Tech Healthcare Audience 88

Ad Monsters

FEBRUARY 2, 2024

AdMonsters was in the room at the IAB’s Annual Leadership Meeting 2024 , soaking up every last nugget of wisdom. Following are six things we saw, heard and digested at IAB ALM 2024. Six Things We Saw, Heard, and Digested at IAB ALM 2024 1. Google did not create our dependency on cookies, we did."

Cookies 97

Cookies Audience Conversion Media 97

Brid.tv

JANUARY 5, 2024

One of the most anticipated industry changes is happening in 2024 – the start of Google’s third-party cookies phase-out. With Google’s initial testing underway from the 4th of January, the long-awaited cookie-less era is steadily approaching us. Table of Contents [ hide ] The Post-Cookie Era Starts!

Cookies 69

Cookies GDPR First-Party Cookies Ad Tech 69

AdExchanger

JANUARY 1, 2024

But the amount of money advertisers spend on in-game ads still lags behind the amount of time audiences spend playing video games. […] The post 2024 Promises More Premium Inventory – And Bigger Budgets – For In-Game Ads appeared first on AdExchanger.

Audience 136

Audience Advertising Marketing Cookies 136

Digiday

APRIL 15, 2024

Furthermore, based on a new survey by Digiday and Piano, 2024 presents a trifold set of chief concerns for our publisher respondents: evolving consumer demands of their favorite media channels (topping the list at 81%), the economy (80%) and stricter privacy regulations (72%).

Cookies 73

Cookies Media Audience Marketing 73

Mediavine

JULY 28, 2022

“Reports of my death are greatly exaggerated.” – Third-Party Cookies / Mark Twain Google‘s plan to phase out support for third-party cookies in 2022-23 will now be delayed even further, until at least 2024, the company announced in a blog post on July 27th. ” By mid-2021, that timeline was extended to 2023. .”

Cookies 52

Cookies Advertising Audience 52

Basis

APRIL 22, 2024

The Value of AI in a Cookieless World Google re-iterated its commitment to both the Privacy Sandbox and to deprecating third-party cookies in Chrome by the end of 2024. And AI can optimize first-party data to better target existing audience and to create new lookalike audiences.

Marketing 77

Marketing Cookies Audience Agency 77

PubMatic

FEBRUARY 21, 2024

According to forecast research from intelligence firm MAGNA Global, commerce media will account for 17% of global advertising spend in 2024 and is expected to rise to 21% in 2027. billion this year to over $50 billion in 2027, with audience extension driving the bulk of said growth (about 40%).

Audience 91

Audience Media Advertising Retail 91

Ad Monsters

MAY 3, 2024

With the death of cookies, the decline of MFA sites, and 96% of publishers depending on contextual targeting for their business, a paradigm switch is set to occur, placing more value, and power, to the publishers who create high-quality content. The video publishing industry is a strange enigma. And it’s not a small amount of revenue either.

Audience 59

Audience Advertising Cookies Ad Space 59

Clearcode

JANUARY 22, 2023

Ever since Google Chrome announced in January 2020 that it’ll be shutting off support for third-party cookies in the next few years, companies operating in the programmatic advertising industry have been scrambling to find reliable and effective alternatives to continue operating.

Cookies 90

Cookies First-Party Cookies Audience Retargeting 90

Basis

DECEMBER 1, 2023

While the industry is clearly on the rise, cannabis marketers have plenty of challenges to contend with—from a maze of advertising regulations , to economic uncertainty and inflation, to the upcoming loss of third-party cookies in Chrome and shift towards privacy-friendly digital advertising. Hungry for more 2024 trends?

Marketing 58

Marketing Brand Awareness Education Audience 58

Brid.tv

JANUARY 12, 2024

With more than 4,000 exhibitors from various tech industry verticals, the CES 2024 conference, like every year, has given us a glimpse at new tech advancements on the horizon. NBCUniversal’s One Platform Total Audience One of the highlights of AI advertising was definitely NBCUniversal ’s new project, One Platform Total Audience.

Ad Tech 52

Ad Tech Cookies Ad Inventory Audience 52

Smart-Hub

APRIL 1, 2024

Both first-party and third-party cookies are used for tracking user behavior on the Internet and allow for refining advertising strategies and delivering a more personalized user experience. In this guide, we will explain the difference between first-party and third-party cookies, explore relevant regulations, and more.

Cookies 56

Cookies First-Party Cookies Ad Exchange Marketing 56

Karola Karlson

JANUARY 10, 2024

What are the biggest marketing trends in 2024? Coming up are my top five predictions on how marketing will change – or continue shifting – in 2024 , from macro-level changes to specific topics close to my heart. So how to survive in 2024 as a brand? There was a huge shift in 2023 towards audience-building on LinkedIn.

Marketing 52

Marketing Pop-Up ROI Media 52

Ad Monsters

DECEMBER 12, 2023

The Protected Audience API is the most critical component of the privacy sandbox for audience addressability. As we’re all aware, Google has announced intentions to remove the third-party cookie from the Google Chrome Browser, outside of small groups of Related Web Sites, sometime near the end of 2024.

Audience 52

Audience Header Bidding Cookies Impressions 52

Martech

JULY 28, 2022

Yesterday we reported that Google had again pushed back the target date for deprecating third-party cookies on Chrome. They will now start phasing them out in late 2024. The reason given was feedback from Google Privacy Sandbox participants that they needed more time to evaluate proposed alternatives to cookie tracking.

Cookies 98

Cookies Mobile Ads MarTech Advertising 98

Ad Monsters

MAY 6, 2023

Buy-side, sell-side, and every other nook and cranny of the ad tech ecosystem raised alarm bells a few years ago when Google first announced the annihilation of the third-party tracking cookie. And ever since, the tech behemoth has continually delayed the cutoff date, with the latest now the midpoint of 2024. and increased to 45.1%

Cookies 87

Cookies Advertising Viewability Ad Tech 87

Basis

DECEMBER 1, 2023

In 2024, EIU forecasts that the sector will also be weighed down by slow consumer spending, high interest rates driven by stubborn inflation , and big bets on electric vehicles. Wrapping Up: 2024 Trends for Automotive Marketers 2024 is a year for automotive marketers to step on the gas. Hungry for more 2024 trends?

Marketing 52

Marketing Communications Cookies Audience 52

Playwire

DECEMBER 11, 2023

Key Points Navigating New Privacy Laws : Publishers and creators must adapt to emerging global privacy laws in 2024, focusing on user consent and transparent data processing to remain compliant.

Audience 96

Audience GDPR Cookies 96

illumin

FEBRUARY 8, 2024

The other shoe has dropped – by the end of 2024, Google will have eliminated third-party cookies from its Chrome browser. According to a March 2023 Adobe study, 75% of marketers still heavily rely on third-party cookies for targeting and measurement – this needs to change.

Cookies 52

Cookies Ad Tech Marketing Audience 52

Basis

NOVEMBER 7, 2023

It’s a months-long marathon full of building awareness, appealing for donations, fighting primary battles, and educating audiences on who you are and what you believe in. Every election battle is fierce, but 2024 is shaping up to be one of the most hotly contested cycles in recent memory—and the most expensive in history.

Advertising 68

Advertising Education Audience Cookies 68