Adweek

JANUARY 3, 2024

One of the most critical topics of 2024--how Google Chrome plans to rewrite digital advertising in the browser with Privacy Sandbox proposals and how companies adopt the technology, or don't--is finally ramping up. 4, Google is releasing a new browser feature called Tracking Protection, which, when activated, will cut off a site's access.

Cookies 339

Cookies Advertising Ad Tech 339

Ad Monsters

DECEMBER 5, 2023

This year’s hot topics covered plenty of ground—the Privacy Sandbox, MediaMath Bankruptcy, big tech—but where does that leave us for 2024? This year, the ad tech industry tea was piping hot. After several postponements and an industry-wide panic, Google officially starts the cookie armageddon in January 2024.

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Ad Tech Media Cookies A/B Testing 80

Exchange Wire

APRIL 9, 2024

In the first of our new quarterly wraps, head of content John Still takes a look at the events that have defined Q1 2024. Q1 2024 is in the books, and in much [.] The post Q1 in Ad Tech: TikTok Turbulence, Privacy Sandbox and the DMA appeared first on ExchangeWire.com. Let’s see who's made the headlines since January.

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VideoWeek

APRIL 16, 2024

The deprecation of third-party cookies won’t have a direct impact on CTV, since CTV is a cookie-free environment. Filmed at New Video Frontiers 2024 in London. Testing of these solutions will start on online video, but as the industry settles on new identifiers, these may then be applied to CTV where possible.

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Exchange Wire

DECEMBER 20, 2023

From Q1 2024, Chrome plans to disable third-party cookies for 1% of users to facilitate testing, and then ramp up to 100% of users from Q3 2024. The post Sigma Software Group’s Olha Paramonova on Evolving Ad Tech Strategies in a Privacy-Focused Era appeared first on ExchangeWire.com.

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VideoWeek

FEBRUARY 5, 2024

After numerous delays, Google finally seems set on its deadline for phasing out third-party cookies on its Chrome browser. At the start of this year, Chrome deprecated third-party cookies for one percent of traffic, kicking off a testing period set to ramp up mid-way through Q3, when the total removal of cookies will begin.

Cookies 98

Cookies Ad Tech Audience Advertising 98

Ad Monsters

APRIL 8, 2024

Google started deprecating third-party cookies on January 4, 2024, but most companies are unprepared for the cookieless future. A 2023 EMARKETER survey reported that 50 – 90% of industries hadn’t yet invested in non-cookie programmatic ads. The IAB Tech Lab found few use cases viable in the Sandbox. The real thing.

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Cookies Ad Tech Advertising Media 96

Ad Monsters

JULY 28, 2022

Just when Google shifted gears from positioning FLoC as a replacement for third-party tracking cookies to Topics API , things started smelling a little fishy. Google was going to delay plans to eliminate third-party tracking cookies in Chrome. The indelible writing was on the wall. But it was evident wasn’t it?

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Cookies Ad Tech Communications Marketing 78

VideoWeek

APRIL 15, 2024

Google’s deprecation of third-party cookies is set for later this year, but is the industry fundamentally ready? Filmed at New Video Frontiers 2024 in London. Bill Swanson, SVP of EMEA at Connatix, says that while he’s seeing action on the sell-side, not much is changing yet on the buy-side.

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Cookies Ad Tech Media Agency 96

Exchange Wire

JANUARY 11, 2024

As the digital advertising landscape evolves, a critical question arises: Can Google's Privacy Sandbox truly balance the competing demands of ad performance and heightened user privacy, or is this merely a pipe dream? The death of third-party cookies, the end of [.] The post Privacy Sandbox: How is 2024 Looking?

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Cookies Advertising Ad Tech 125

Brid.tv

JANUARY 5, 2024

One of the most anticipated industry changes is happening in 2024 – the start of Google’s third-party cookies phase-out. With Google’s initial testing underway from the 4th of January, the long-awaited cookie-less era is steadily approaching us. Table of Contents [ hide ] The Post-Cookie Era Starts!

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Cookies GDPR First-Party Cookies Ad Tech 68

Martech

FEBRUARY 5, 2024

The agreement, one of the first of its kind in Europe, comes in response to Google’s plans to deprecate third-party cookies later this year. But Google ‘cannot proceed with third-party cookie deprecation.’ Google’s ability to control the inclusion of ad tech rivals on this list could advantage its adtech services.

Cookies 97

Cookies Ad Tech Advertising MarTech 97

VideoWeek

JULY 28, 2022

Google’s latest delay in its plans to phase out third-party cookies may not come as much of a surprise – the deadline was already pushed back last year to 2023 – but the tech giant’s new extension to 2024 has raised eyebrows among those companies currently testing ways to target ads in a privacy-first environment.

Cookies 130

Cookies Ad Tech Manufacturing Advertising 130

Ad Monsters

JANUARY 28, 2024

Well, another year around the sun, and data privacy is still a hot topic in ad tech. With cookie deprecation finally here, how could it not be? Whether ad tech is thinking about testing the Privacy Sandbox or alternative IDs, or even the lack of federal privacy regulations — data privacy remains a hot topic for the industry.

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Pharmaceuticals Ad Tech Healthcare Audience 86

illumin

DECEMBER 1, 2023

While there are a ton of predictions for 2024 – this is how we think the year is going to shape up. Cross-channel and omni-channel ads are essential to programmatic advertising In 2024, there is going to be a rise in cross-channel and omni-channel programmatic advertising. Follow @illuminHQ

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Advertising Pop-Up Machine Learning Ad Space 94

Martech Series

DECEMBER 27, 2022

Let’s look at the key ad tech trends for 2023 and examine the opportunities and challenges ahead. With the digital space and ad tech evolving rapidly, there is always one force that has the power to draw the attention of everybody in the industry: Google. What is the future of digital advertising in 2023 and beyond?

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Ad Tech Ad Server Video Ads Cookies 98

illumin

APRIL 26, 2024

Google has, for the third time, delayed its self-imposed deadline to eliminate third-party cookies from its Chrome browser. Google announced the deadline shift on April 23, 2024, breaking its previous promise to remove all third-party cookies by the end of the second quarter of 2024. It is simply a matter of time.

Cookies 107

Cookies Ad Tech Advertising Marketing 107

VideoWeek

APRIL 25, 2024

Google has announced that it is once again pushing back its deadline for removing third-party cookies from its Chrome browser. It’s clear that ad tech is not yet ready for full cookie deprecation. Advertisers and publishers need confidence that they can continue to realise value from cookieless media solutions.

Cookies 52

Cookies Ad Tech Advertising Marketing 52

PubMatic

FEBRUARY 23, 2024

We exchanged ideas about what works and what doesn’t, how teams can learn from one another across product, technology, and processes, and how we can all get energized for 2024. 2024 will be a big year for us; this is the year we will accelerate our track record of developing world-class products and top technical innovations.

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Machine Learning Cookies Communications Media 82

Digiday

JUNE 27, 2023

The ad tech industry is on the precipice of a new era with the imminent retirement of third-party cookies within Google Chrome. Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Cookies 66

Cookies Ad Tech Ad Targeting Media 66

Smart-Hub

APRIL 1, 2024

Both first-party and third-party cookies are used for tracking user behavior on the Internet and allow for refining advertising strategies and delivering a more personalized user experience. In this guide, we will explain the difference between first-party and third-party cookies, explore relevant regulations, and more.

Cookies 56

Cookies First-Party Cookies Ad Exchange Marketing 56

illumin

FEBRUARY 8, 2024

The other shoe has dropped – by the end of 2024, Google will have eliminated third-party cookies from its Chrome browser. According to a March 2023 Adobe study, 75% of marketers still heavily rely on third-party cookies for targeting and measurement – this needs to change.

Cookies 52

Cookies Ad Tech Marketing Audience 52

Adtelligent

MAY 12, 2024

Platforms like YouTube deliver specific and personalized ad messages to free plan users that effectively urge them down the sales funnel. According to the following YouTube stats, “YouTube has 2,70 billion users as of March 2024.” The elimination process has already been started and is to be finished by the end of the year.

Advertising 52

Advertising Cookies Ad Space Audience 52

AdExchanger

DECEMBER 13, 2023

The ad tech industry has undergone an identity transformation. With 2024 around the corner, the end of the once-reliable cookie is finally at hand. But signal loss doesn’t stop with cookies. Further, Google is preparing for its […] The post The Addressable Ecosystem Bubble Is About To Burst.

Cookies 97

Cookies Ad Tech Advertising 97

AdExchanger

JANUARY 21, 2024

The main theme one can draw from ad tech M&A activity in 2023 is that there wasn’t one.

Ad Tech 85

Ad Tech Cookies 85

Ad Monsters

NOVEMBER 30, 2023

The truth is, publishers around the world will lose $54 billion in ad revenue due to ad blocking in 2024, representing around 8% of total global ad spend. If not for ad-filtering tools that enable users to elect being shown only non-intrusive ads, those losses would be notably higher – about $116 billion.

Machine Learning 87

Machine Learning Ad Tech Audience Mobile Ads 87

Ad Monsters

MAY 6, 2023

Buy-side, sell-side, and every other nook and cranny of the ad tech ecosystem raised alarm bells a few years ago when Google first announced the annihilation of the third-party tracking cookie. And ever since, the tech behemoth has continually delayed the cutoff date, with the latest now the midpoint of 2024.

Cookies 84

Cookies Advertising Viewability Ad Tech 84

illumin

JANUARY 26, 2024

The alarm has been sounding for years, but the event some marketers have dreaded for years is finally upon us – the post-cookie era is here. Now, let’s be honest with ourselves – none of the AdTech media vendors on the open web are completely free from third-party cookies.

Cookies 59

Cookies Media Machine Learning GDPR 59

VideoWeek

NOVEMBER 16, 2023

The cookie-free offering, called Guardian Light, plays into the last of these three pillars – enabling advertisers to reach audiences while respecting withdrawal of consent. Many use first-party cookies, dropped by the publisher itself (which will still be available after third-party cookies are removed).

Cookies 64

Cookies Audience First-Party Cookies GDPR 64

Ad Monsters

DECEMBER 14, 2023

In 2023, the ad tech hot topics were boiling, and we explored some of the juiciest ones in our LinkedIn Live, “AdMonsters 2023 Recap W/ Chris Kane, Founder of Jounce Media.” We dove headfirst into the hottest topics of last year and peeked into the crystal ball for 2024, all in the company of the ever-insightful Chris Kane.

Cookies 98

Cookies Media Ad Tech Impressions 98

Ad Monsters

DECEMBER 28, 2023

Regulators across the globe are doing all they can to stop the dominance, of course, but Big Tech shows no sign of going down without a fight. While 2023 was a year for antitrust suits filed and in some cases lost, 2024 will be a year when key decisions will be made and appealed. Circuit Court of Appeals sometime in 2024.

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Cookies GDPR Retail Banner 64

VideoWeek

AUGUST 10, 2022

Online privacy activist group noyb (none of your business), founded by well known campaigner Max Schrems, has filed 226 fresh complaints against websites which it claims are using “deceptive cookie banners”, and not complying with requirements outlined in the EU’s General Data Protection Regulation (GDPR).

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GDPR Banner Cookies Non-Profit 97

illumin

APRIL 29, 2024

Tech giant Google has announced that it is once again delaying its planned phase-out of third-party cookies. In a (maybe not so) surprising turn of events, Google issued a company statement on April 23rd stating that it is halting its plan for the phase-out of third-party cookies on its Chrome browser.

Advertising 59

Advertising Cookies Ad Tech GDPR 59

Exchange Wire

APRIL 3, 2024

We’re now one quarter in from Google removing tracking cookies from 1% of Chrome browsers, (around 300 million users) having cookies removed, and depreciation is set to continue steadily until autumn 2024. In that time, Google’s Privacy Sandbox, the final phase [.]

Cookies 111

Cookies Retargeting Ad Tech 111

Exchange Wire

DECEMBER 7, 2022

While third-party cookies will live to see another year, thanks to Google delaying their depreciation to 2024, players across the ad tech ecosystem have [.]. In the second article in the ExchangeWire 2023 predictions series, privacy and identity takes centre stage.

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Cookies Ad Tech 115

VideoWeek

MAY 2, 2024

In this interview Winstone also discusses how big of a role contextual data can play in plugging gaps left by third-party cookies, and how Channel Factory is working with attention metrics. Filmed at New Video Frontiers 2024 in London. Follow VideoWeek on Twitter and LinkedIn.

Cookies 98

Cookies Ad Tech 98

illumin

APRIL 18, 2024

These concerns are exemplified by the decision to remove third-party cookies from Google Chrome in 2024 and Mozilla Firefox in 2023. Consent in a cookieless world One of the many reasons third-party cookies are making a grand farewell is to protect user privacy. And so is consent.

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Marketing Cookies Brand Awareness Ad Tech 110