AdPushup

DECEMBER 1, 2023

Here are the Ad Tech Trends That We Can Expect in 2024. Here is a complete list of trends that can bring change and innovations in the Ad Tech industry. The ad tech industry is like a high-speed rollercoaster – exhilarating, unpredictable, and filled with twists and turns.

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Exchange Wire

APRIL 9, 2024

In the first of our new quarterly wraps, head of content John Still takes a look at the events that have defined Q1 2024. Q1 2024 is in the books, and in much [.] The post Q1 in Ad Tech: TikTok Turbulence, Privacy Sandbox and the DMA appeared first on ExchangeWire.com. Let’s see who's made the headlines since January.

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Exchange Wire

DECEMBER 6, 2023

The post ExchangeWire 2024 Predictions: What’s Making an Impact in Ad Tech? So just as the nights draw in, trees are decorated and presents wrapped, our industry has started looking ahead, making plans, and allotting [.] appeared first on ExchangeWire.com.

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Ad Tech 59

Ad Monsters

APRIL 24, 2024

Julia Li, Director of Sustainability at Mediavine, shares strategies for a sustainable future for the planet and ad tech industry. Digital ad tech is a carbon-intensive industry. The post Mediavine’s Julia Li Champions Sustainability in Ad Tech, Paving the Way to Net Zero appeared first on AdMonsters.

Ad Tech 110

Ad Tech A/B Testing Viewability Finance 110

Smaato

NOVEMBER 21, 2023

As we approach 2024, data privacy takes center stage as a primary concern in digital marketing. The post Ad Tech Privacy: How DSPs are Navigating the Evolving Landscape appeared first on Smaato. For forward-thinking DSPs, RTB House shares how they navigate the complexities of.

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Ad Tech Demand Side Platform Marketing Advertising 105

AdExchanger

JANUARY 24, 2024

When Google first announced plans to disable third-party cookies on Chrome in January 2020, the news hit ad tech like an earthquake. But a lot has changed in the past four years. appeared first on AdExchanger.

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Cookies Advertising Ad Tech 144

Ad Monsters

DECEMBER 5, 2023

This year’s hot topics covered plenty of ground—the Privacy Sandbox, MediaMath Bankruptcy, big tech—but where does that leave us for 2024? This year, the ad tech industry tea was piping hot. After several postponements and an industry-wide panic, Google officially starts the cookie armageddon in January 2024.

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Ad Tech Media Cookies A/B Testing 105

Ad Monsters

JANUARY 28, 2024

Well, another year around the sun, and data privacy is still a hot topic in ad tech. Whether ad tech is thinking about testing the Privacy Sandbox or alternative IDs, or even the lack of federal privacy regulations — data privacy remains a hot topic for the industry. More state laws. No federal law.

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illumin

FEBRUARY 29, 2024

Dive into these trends in our upcoming Inside Scoop webinar with Drew Thachuk , Director of Channel Partnerships at leading OOH ad tech developer Broadsign. Drew will explore industry data from Broadsign and equip viewers with everything they need to know about adding OOH to their omnichannel mix in 2024.

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Advertising Ad Tech 105

Adweek

SEPTEMBER 30, 2022

Even without a presidential race at the top of the ticket, 2022 ad spend is expected to exceed. Political advertising is in full swing as we head into the 2022 midterm elections this November. And it's no longer at a crossroads. Advertiser budget allocations are already proving the days of antiquated campaign strategies are over.

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Ad Tech Advertising 187

Digiday

FEBRUARY 28, 2024

After a comparatively quiet two years, investors appear to have regained their appetite for ad tech in terms of early-stage investments, as sources also predict grander-scale mergers and acquisitions in late 2024. It would be premature to say a fresh wave is on the horizon.

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Ad Tech Media Marketing 76

Ad Monsters

MARCH 8, 2024

The challenges women face in ad tech are universal, transcending specific roles or tenure in the industry. The future of ad tech is intertwined with the pursuit of diversity, as having manifold perspectives is essential for propelling this innovative industry to new heights. Sivan Tafla , CEO, Oraki.

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Ad Tech Marketing Electronics Advertising 128

Exchange Wire

FEBRUARY 6, 2024

The Wires Awards are back for 2024, celebrating the very best in the digital marketing industry. Placing a particular focus on ad tech and martech, the ceremony [.] The post The Wires 2024: Entries Now Open appeared first on ExchangeWire.com.

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AdExchanger

DECEMBER 18, 2023

Consider it my contribution to the ad tech industry’s sustainability efforts. If I had […] The post Let’s Make 2024 The Year Of Data Privacy As A Differentiator appeared first on AdExchanger.

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Ad Tech 117

Adweek

JULY 27, 2022

Google said today it would hold off on its plan to get rid of third-party tracking cookies until at least 2024. This is the second time the tech giant has pushed back on the cookie's demise. Instead, the ad industry, from advertisers to publishers, will. Previously, the company had pushed the phaseout to late 2023.

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Cookies Advertising Ad Tech 271

Exchange Wire

APRIL 30, 2024

In recognition of her comprehensive expertise in product development, Anastasia-Nikita Bansal, CEO at TeqBlaze, has been honoured with the 2024 Top Women in Media & Ad Tech Awards (Tech Trailblazers nomination) by AdExchanger and AdMonsters. Considered one of the most male-dominated [.]

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Ad Tech Media 52

VideoWeek

DECEMBER 18, 2023

With AI adoption set to accelerate across the media landscape, 2024 will likely see advertisers start to unlock its creative potential. VideoWeek asked 11 ad tech executives what to expect from video, TV and advertising in 2024. As a result, the Open Internet is set to continue to gain share of advertiser budgets.

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A/B Testing Non-Profit Audience Ad Tech 122

VideoWeek

APRIL 10, 2024

The awards ceremony will be held in the Grand Connaught Rooms in London on 26th September 2024. If you or you company would like to be in the running to collect a trophy, you can register free of charge here to view full details on all of this year’s categories.

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Ad Server Ad Tech Video Ads Media 52

Digiday

APRIL 4, 2024

You’ve been inundated with talk of M&A in ad tech. Ad tech economist Tom Triscari, for instance, points to DoubleVerify’s acquisition of Scibids. The ad verification firm paid a 44% premium on enterprise value and 16x EBITDA — a move that seemed fair to many in the industry.

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Ad Tech Media Marketing 72

Exchange Wire

DECEMBER 20, 2023

From Q1 2024, Chrome plans to disable third-party cookies for 1% of users to facilitate testing, and then ramp up to 100% of users from Q3 2024. The post Sigma Software Group’s Olha Paramonova on Evolving Ad Tech Strategies in a Privacy-Focused Era appeared first on ExchangeWire.com.

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Ad Tech Cookies Marketing 98

illumin

JANUARY 16, 2024

In 2024, Meta, and Facebook in particular, are continuing to shift away from written posts and pictures and towards short-form videos. Meta holds in its hand the favor of marketers and the potential for higher ad revenue. AI was also a top priority for Meta towards the end of 2023 and will continue to be so in 2024.

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Advertising Retail Impressions Ad Space 104

Ad Monsters

JANUARY 10, 2024

As Jeremy Haft, Chief Revenue Officer, Digital Remedy, said, “2024 marks a pivotal year as the buzz surrounding Generative AI transforms into tangible actions within the advertising industry.” But right now, those concerns are holding back progress – a realization many brands will need to come to in 2024.

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Pop-Up Machine Learning Ad Tech GDPR 116

illumin

DECEMBER 1, 2023

While there are a ton of predictions for 2024 – this is how we think the year is going to shape up. Cross-channel and omni-channel ads are essential to programmatic advertising In 2024, there is going to be a rise in cross-channel and omni-channel programmatic advertising. Follow @illuminHQ

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Advertising Pop-Up Machine Learning Ad Space 104

Exchange Wire

FEBRUARY 1, 2024

Oraki, an innovative leader in the ad tech sector, today (February 1st, 2024) announced its distinguished position as one of only three Google Ad Manager 360 partners in EMEA. The post Oraki – Pioneering a New Paradigm in EMEA’s Ad Tech appeared first on ExchangeWire.com.

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Ad Tech 59

Exchange Wire

APRIL 9, 2024

Global ad tech firm Brand Metrics, which helps digital publishers prove the value of their online advertising, today (April 9th, 2024) announces the appointment of Robby Kraai as part of the company’s ongoing expansion into CTV. Assuming the role of head [.]

Ad Tech 59

Ad Tech Advertising 59

Ad Monsters

APRIL 11, 2024

In a league of their own, the AdMonsters Dream Team seeks to assemble a powerhouse squad comprised of ad ops wizards and revenue rockstars who continually surpass expectations, turning digital ad challenges into golden opportunities. Nomination Deadline: May 10, 2024: Learn more and submit a nomination here.

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Ad Tech Ad Ops Retail Media 69

Digiday

FEBRUARY 7, 2024

What a whirlwind start to 2024 it’s been. This month alone, there’s been more job cuts , ambitious ad tech initiatives launching , the heat turning up between advertisers and platforms , and the ongoing debates about the future of in-depth tracking. Take a deep breath. Continue reading this article on digiday.com.

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Advertising Ad Tech Media Marketing 82

Martech Series

DECEMBER 27, 2022

Let’s look at the key ad tech trends for 2023 and examine the opportunities and challenges ahead. With the digital space and ad tech evolving rapidly, there is always one force that has the power to draw the attention of everybody in the industry: Google. What is the future of digital advertising in 2023 and beyond?

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Ad Tech Ad Server Video Ads Cookies 98

AdExchanger

JANUARY 21, 2024

The main theme one can draw from ad tech M&A activity in 2023 is that there wasn’t one.

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Ad Tech Cookies 105

Digiday

NOVEMBER 1, 2023

In this week’s Digiday+ Research Briefing, we examine how ad-tech firms and ad agencies are prepping for a year of political spending on CTV, which top revenue sources publishers say they rely on in 2023, and how Uber is changing its TikTok strategy, as seen in recent data from Digiday+ Research.

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Ad Tech Agency Media Marketing 68

illumin

FEBRUARY 13, 2024

The top 7 ads of Super Bowl 2024 These are some of the most eye-catching and entertaining ads of 2024’s Super Bowl. Cetaphil – New Ways to Connect As we predicted, Taylor Swift made an appearance in this year’s Super Bowl ad lineup. This means that next year may be an even bigger opportunity for advertisers.

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Pop-Up Entertainment Audience Ad Tech 105

VideoWeek

FEBRUARY 22, 2024

1 this morning announced they will combine their ad tech offerings in efforts to bolster the German ad market. ” The pair are aiming to bring the combined offering to market in the second half of 2024. They added that the requisite notifications have been given the German Federal Cartel Office (Bundeskartellamt).

Ad Tech 59

Ad Tech Demand Side Platform Advertising Media 59

Exchange Wire

JANUARY 25, 2024

Not only will it be growing at a relatively slower pace in 2024 [.] The post Will Video Dominate Digital Advertising in 2024? Natalie Romankina, CEO of AdPlayer.Pro, highlights the resilience of video advertising in a maturing advertising market. One thing is clear, the global online advertising market is gradually maturing.

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Advertising Marketing Ad Tech 119

illumin

JANUARY 29, 2024

illumin was thrilled to participate in BIMA CMO Year in Review on January 11, 2024. Attendees could hear productive and unique reflections throughout the event, alongside exciting expectations for 2024. Where are leaders pushing their digital media strategies in 2024? Where are they investing? Follow @illuminHQ

Food 52

Food Ad Tech Conversion Advertising 52

Ad Monsters

NOVEMBER 30, 2023

The truth is, publishers around the world will lose $54 billion in ad revenue due to ad blocking in 2024, representing around 8% of total global ad spend. If not for ad-filtering tools that enable users to elect being shown only non-intrusive ads, those losses would be notably higher – about $116 billion.

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Machine Learning Ad Tech Audience Mobile Ads 114

Exchange Wire

JANUARY 11, 2024

As the digital advertising landscape evolves, a critical question arises: Can Google's Privacy Sandbox truly balance the competing demands of ad performance and heightened user privacy, or is this merely a pipe dream? The post Privacy Sandbox: How is 2024 Looking? The death of third-party cookies, the end of [.]

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Cookies Advertising Ad Tech 125

illumin

JANUARY 9, 2024

Retail media’s future in 2024 While retail media is a relatively new marketing channel for larger advertisers and agencies, it’s a medium they quickly adopted in 2023. billion on digital ads in 2024 alone and that the industry will make up 27.9% of total digital ad spending in the US. Follow @illuminHQ

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Retail Media Entertainment Ad Tech 105