2024, Ad Targeting and Ad Tech

Jeff Green: ‘I think it’s a strategic mistake for Google to get rid of cookies in Q1 2024’

Digiday

JUNE 27, 2023

The ad tech industry is on the precipice of a new era with the imminent retirement of third-party cookies within Google Chrome. Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Cookies

Cookies Ad Tech Ad Targeting Media

The WIR: Roku Patents New Pause Ad Tech, Paramount Enters Exclusive Talks with Skydance, and Reach Describes Meta as ‘Potent Threat to Society

VideoWeek

APRIL 5, 2024

Ad measurement company iSpot did not receive full certification but maintains conditional certification from last year. The regulator has set out its 2024-2025 child safety priorities that businesses should focus on, including turning off geolocation settings, targeted ads and the use of personal information in recommendation systems.

Ad Tech

Ad Tech Agency Media Audience

The WIR: Netflix Buys Rights to NFL Games, Dentsu Launches a Specialised Retail Media Unit, and M6+ Goes Live in France

VideoWeek

MAY 17, 2024

Netflix will show two games this year, and at least one game on Christmas day in 2024 and 2025, with mostly exclusive rights – with the exception of the competing teams’ home cities where they’ll be available on TV, and on mobile in the US where they’ll be available on NFL+. Read more on VideoWeek.

Retail

Retail Media Ad Tech Audience

AdTech Ecosystem: Navigating Trends and Insights

Smart-Hub

DECEMBER 22, 2023

What is Ad Tech? Evolution of AdTech Let’s take a look at a brief ad tech industry overview from its early years to the present. Future Innovations (2023 and Beyond) As the Ad Tech industry continues to evolve, ongoing innovations promise exciting possibilities.

Ad Exchange

Ad Exchange Ad Tech Machine Learning Ad Inventory

The WIR: Warner Bros. Discovery Launches a Unified Data Offering, YouTube Q1 Ad Revenues Top $8 Billion, and Study Shows TV is Doing More with Less

VideoWeek

APRIL 26, 2024

First-party data is also attached to these profiles to enable audience targeting, while WBD says clean room solutions provided by Snowflake will enable advertisers to fold in their own data. Olli also streamlines WBD’s ad tech processes, according to the company, for unified planning across its portfolio.

Non-Profit

Non-Profit Cookies Ad Tech Audience

The Future of Programmatic Advertising: Key Trends Shaping the Industry

Smart-Hub

APRIL 29, 2024

Automation With the development of ML and AI, automation is becoming more omnipresent in programmatic ads trends. All of these will remain relevant in 2024, as AI technology reduces the amount of human labor as well as increases sales efficiency. Another example is Integral Ad Science, an ad verification company.

Advertising

Advertising Ad Exchange ROI Machine Learning

The WIR: Vice to Shutter Website, Google Expands GenAI in Performance Max, and FuboTV Sues Sports Streaming JV

VideoWeek

FEBRUARY 23, 2024

The Week in Tech RTL and ProSieben Combine Ad Tech Stacks in Latest Push for European Collaboration RTL Deutschland and ProSiebenSat.1 1 this week announced they will combine their ad tech offerings in efforts to bolster the German ad market. Read more on VideoWeek. Read more on VideoWeek.

Ad Tech

Ad Tech Pop-Up Retail Media

The WIR: Twitch Terminates Publisher Partnerships, Condé Nast CEO Issues Warning Over AI, and YouTube Accused of Monetising Climate Change Denial

VideoWeek

JANUARY 19, 2024

Samba TV Brings CTV Audience Segments to Adform’s DSP Adform, a media buying platform, and Samba TV, an audience measurement company, have launched new CTV targeting capabilities on the DSP. The geo audience segments will be available to buy on Adform’s platform in Q1 2024 in Germany, UK, France, Italy and Spain. percent and 0.7

Non-Profit

Non-Profit Media Agency Audience

The WIR: BBC Goes Digital-First, Firework Raises $150 Million, and Video Continues to Drive European Ad Spend Growth

VideoWeek

MAY 27, 2022

Google Hit With Fresh UK Probe Over Anticompetitive Behaviour in Ad Tech. The UK’s antitrust regulator, the Competition and Markets Authority, on Thursday launched an investigation into whether Google has abused its dominant position in ad tech. TikTok’s US net ad revenues will rise by 184.4 Marketecture.tv

Ad Tech

Ad Tech Agency Media Audience

The WIR: Publicis Plans €300 Million AI Investment, Skydance Media Makes a Bid for Paramount, and Sky’s UK&I CEO Steps Down

VideoWeek

JANUARY 26, 2024

percent in 2024. Million Subs, Phases Out Cheapest Ad-Free Tier Netflix added 13.1 Sir Martin Sorrell Warns of Advertiser Caution Continuing in 2024 Sir Martin Sorrell, executive chairman of S4 Capital, warned this week that he expects advertiser caution, which hit S4’s revenues throughout 2023, to continue into 2024.

Media

Media Agency Entertainment Cookies

The WIR: Publicis and Carrefour Launch a Retail Media JV, AVOD Companies Form a Streaming Alliance, and Uber Runs Video Ads

VideoWeek

JUNE 16, 2023

Uber Set to Roll Out Video Ads Uber plans to begin running full-length video ads across its ride sharing app, as well as its delivery apps Uber Eats and Drizly, the WSJ reported this week. Uber has been growing out its ad business in recent months, with the company aiming to reach $1 billion in ad revenues in 2024.

Video Ads

Video Ads Retail Media Ad Tech

Understanding the Importance of Contextual Targeting

Brid.tv

FEBRUARY 2, 2023

Although contextual targeting is nothing new or groundbreaking in the advertising world, it’s now regaining importance. In addition, Google announced its decision to remove third-party cookies in 2024. That is why contextual targeting might be a possible alternative to behavioral in the future.

GDPR

GDPR Cookies AutoMobile Ad network

The WIR: Paramount Passes Peak of Streaming Investments, Condé Nast Encounters Video Challenges, and Disney+ Upgrades Ad Tools

VideoWeek

NOVEMBER 3, 2023

Disney+ Adds Targeting and Measurement, Launches Ad Tier in UK Disney+ has upgraded its ad targeting and measurement tools, Disney announced this week. The company has made Disney+ inventory biddable through private marketplaces, and made its first-party data graph available for targeting on the AVOD service.

Ad Tech

Ad Tech Ad Server Media Agency

The Problems With Behavioral Targeting

Brid.tv

NOVEMBER 17, 2023

Or, in the words of Cyphers and Schwartz of EFF, “ this pervasive online behavioral surveillance apparatus turns our lives into open books – every mouse click and screen swipe can be tracked and then disseminated throughout the vast ad tech ecosystem ”. However, behavioral targeting has ethical issues beyond just data privacy.

GDPR

GDPR Cookies Real Estate Non-Profit

Meta advertising: what you need to know

illumin

JANUARY 22, 2024

However, with the deprecation of third-party cookies by companies like Apple and Google in early 2024, Meta has taken it upon themselves to create more in-house data integrations in its platform via the Conversions API. Meta ads also utilize advanced algorithms and machine learning to analyze and interpret the collected data.

Advertising

Advertising A/B Testing Retargeting Conversion

The WIR: Major Players Form Streaming Trade Association, Canal+ Won’t Bid for French Football, and Google Lets Publishers Block AI Scraper

VideoWeek

SEPTEMBER 29, 2023

The format is due to launch in beta in early 2024. X Could Be Profitable in Early 2024 Claims Linda Yaccarino X (formerly Twitter) could turn a profit in early 2024, CEO Linda Yaccarino said at Vox Media’s Code conference on Wednesday.

Media

Media Non-Profit Advertising Ad Tech

‘I highly doubt this is the last deadline’: Why Google’s daunting balancing act leaves the cookie’s fate open-ended

Digiday

JULY 28, 2022

Google has confirmed what many have speculated: it will further delay phasing out third-party cookies in its Chrome web browser until the second half of 2024. “Google is very happy to force its rivals to pay [to use its ad tech stack] as long as it possibly can,” added the source.

Cookies

Cookies Ad Tech Ad Targeting Media

ICYMI — The Top Ad Tech News of 2023

Ad Monsters

JANUARY 2, 2024

These were your favorite ad tech news stories, as told and dissected by the AdMosnters staff in 2023. The Top Ad Tech News of 2023 U.S. AD SPEND PROJECTED TO INCREASE IN Q4 AND 2024 Ad recession where? As the year progresses into Q4, ad spend predictions are much more optimistic.

Ad Tech

Ad Tech Cookies Retail Media

The WIR: Broadcaster Earnings Hint at Slowing TV Ad Revenues, WFA Warns of “Worst Ever” Talent Crisis, and Seedtag Raises Over $250 Million

VideoWeek

JULY 29, 2022

Ad Industry Facing “Worst Ever Talent Crisis” The advertising and marketing industries are potentially facing their “worst ever talent crisis” according to new research from the World Federation of Advertisers (WFA) and MediaSense. The Week in Tech. Google Introduces New Tool to Expose Hidden Ad Tech Fees.

Ad Tech

Ad Tech Agency Media Cookies

AdTech Trends

Jeff Green: ‘I think it’s a strategic mistake for Google to get rid of cookies in Q1 2024’

The WIR: Roku Patents New Pause Ad Tech, Paramount Enters Exclusive Talks with Skydance, and Reach Describes Meta as ‘Potent Threat to Society

Trending Sources

The WIR: Netflix Buys Rights to NFL Games, Dentsu Launches a Specialised Retail Media Unit, and M6+ Goes Live in France

AdTech Ecosystem: Navigating Trends and Insights

The WIR: Warner Bros. Discovery Launches a Unified Data Offering, YouTube Q1 Ad Revenues Top $8 Billion, and Study Shows TV is Doing More with Less

The Future of Programmatic Advertising: Key Trends Shaping the Industry

The WIR: Vice to Shutter Website, Google Expands GenAI in Performance Max, and FuboTV Sues Sports Streaming JV

The WIR: Twitch Terminates Publisher Partnerships, Condé Nast CEO Issues Warning Over AI, and YouTube Accused of Monetising Climate Change Denial

The WIR: BBC Goes Digital-First, Firework Raises $150 Million, and Video Continues to Drive European Ad Spend Growth

The WIR: Publicis Plans €300 Million AI Investment, Skydance Media Makes a Bid for Paramount, and Sky’s UK&I CEO Steps Down

The WIR: Publicis and Carrefour Launch a Retail Media JV, AVOD Companies Form a Streaming Alliance, and Uber Runs Video Ads

Understanding the Importance of Contextual Targeting

The WIR: Paramount Passes Peak of Streaming Investments, Condé Nast Encounters Video Challenges, and Disney+ Upgrades Ad Tools

The Problems With Behavioral Targeting

Meta advertising: what you need to know

The WIR: Major Players Form Streaming Trade Association, Canal+ Won’t Bid for French Football, and Google Lets Publishers Block AI Scraper

‘I highly doubt this is the last deadline’: Why Google’s daunting balancing act leaves the cookie’s fate open-ended

ICYMI — The Top Ad Tech News of 2023

The WIR: Broadcaster Earnings Hint at Slowing TV Ad Revenues, WFA Warns of “Worst Ever” Talent Crisis, and Seedtag Raises Over $250 Million

Stay Connected