The Ad Tech Blog
APRIL 8, 2024
While both focus on reaching consumers digitally, martech covers a broader spectrum, including tools for creating, managing, and analyzing campaigns, whereas Ad Tech specifically targets the buying and selling of ad space. How is AI reshaping the future of MarTech?
illumin
JANUARY 16, 2024
In 2024, Meta, and Facebook in particular, are continuing to shift away from written posts and pictures and towards short-form videos. Meta holds in its hand the favor of marketers and the potential for higher ad revenue. AI was also a top priority for Meta towards the end of 2023 and will continue to be so in 2024.
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illumin
DECEMBER 1, 2023
Brands can use programmatic strategies to effectively purchase ad space in relevant mediums and publications, increasing their results and improving the ROI. While there are a ton of predictions for 2024 – this is how we think the year is going to shape up. Follow @illuminHQ
illumin
JANUARY 12, 2024
Marketers in the USA will spend more than $57 billion on digital display advertising in 2024 alone, with over half of this spent on social media – on track with the spending from recent years. of total programmatic ad spend. On Facebook specifically, programmatic ads are popular among programmatic advertisers. In 2019 , 56.3%
Adtelligent
MAY 12, 2024
According to the statistics below, it has been one of the most rapidly growing segments of modern advertising: Source: [link] This tactic uses algorithms and tools to determine, order, and, eventually, purchase some much-needed ad space. According to the following YouTube stats, “YouTube has 2,70 billion users as of March 2024.”
Digital Remedy
DECEMBER 20, 2022
The ad tech industry is an ever-changing, increasingly-competitive, fragmented space, full of acronyms, complex tools, ad networks, and lots of data. 2022 brought a lot of growth to the ad tech space, showing no signs of slowing down heading into the new year. A Look Back. on CTV advertising.
illumin
NOVEMBER 20, 2023
It involves the strategic planning, negotiation, and purchase of ad space and time on various media channels to reach a target audience effectively and, with the rise of digital advertising, media buying has evolved to include both traditional and digital channels. Media buying is a crucial component of any advertising campaign.
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