Ad Monsters

JANUARY 29, 2024

As privacy ethics continue to take center stage, data compliance is crucial for every ad tech stakeholder to monitor risk and maintain brand integrity. We are in a year of privacy testing and experimentation in 2024, but we can still try to get on our compliance p’s and q’s while we wait for federal regulations.

Viewability 84

Viewability GDPR Cookies Ad Tech 84

Ad Monsters

JANUARY 19, 2023

Interstitial ads have high viewability, which breeds high click through rates. The aesthetic of interstitial ads, without a doubt, instantly grabs users’ attention but is that always a good thing? YY: Mobile devices also saw a significant performance gap between banner and interstitial ads.

Banner 98

Banner Viewability Click Through Rate Interstitial Advertising 98

VideoWeek

FEBRUARY 9, 2024

In this week’s Week in Review: MFE’s pan-European ambitions take a step forward, UK audience turned off SVOD at Christmas, and IPG targets a better 2024 after slight dip in organic net revenues. The partnership will see all RTL Radio group stations in Germany using smartclip‘s smartx platform to distribute digital ads.

Cookies 98

Cookies Media Agency Audience 98

Smart-Hub

APRIL 29, 2024

Automation With the development of ML and AI, automation is becoming more omnipresent in programmatic ads trends. All of these will remain relevant in 2024, as AI technology reduces the amount of human labor as well as increases sales efficiency. Another example is Integral Ad Science, an ad verification company.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

VideoWeek

MARCH 11, 2024

Then there’s a commercial incentive for ad tech vendors to assist delivering all the above, and if they won’t help, their competitors most certainly will. On the ad tech front, pretty much all SSPs and DSPs were seen transacting on these sites. ” contracts, KPIs. if MFA sites provide this, we are happy.

Ad Tech 52

Ad Tech Impressions Non-Profit CPM 52

Ad Monsters

MAY 6, 2023

Buy-side, sell-side, and every other nook and cranny of the ad tech ecosystem raised alarm bells a few years ago when Google first announced the annihilation of the third-party tracking cookie. And ever since, the tech behemoth has continually delayed the cutoff date, with the latest now the midpoint of 2024.

Cookies 87

Cookies Advertising Viewability Ad Tech 87

VideoWeek

OCTOBER 20, 2023

The Week in Tech Azerion Acquires Hawk Azerion, a gaming monetisation platform, has acquired Hawk, a digital ad tech firm. It becomes the latest in a string of ad tech acquisitions by Azerion, which has bought Vlyby, Hybrid Theory and Sublime over the past two years. billion in revenues.

Ad Tech 52

Ad Tech Media Agency Retail 52

VideoWeek

JUNE 24, 2022

Whoever ends up taking Netflix’s hand in ad tech marriage may well be rewarded with a substantial dowry. The Interactive Advertising Bureau (IAB) US released its Intrinsic In-Game (IIG) Measurement Guidelines to address ad viewability, inactivity and fraud for ads that form a seamless part of the gameplay environment.

Ad Tech 98

Ad Tech Agency Media Audience 98

VideoWeek

NOVEMBER 10, 2023

On Wednesday, the company warned that inflation would push into 2024. Reach added that ad demand has been soft so far this year, while Facebook’s deprioritisation of news content has also knocked the publisher’s revenues. Roblox developers can also choose to offer in-game rewards in exchange for video completions.

Video Ads 52

Video Ads Impressions Viewability Media 52

VideoWeek

JUNE 2, 2023

Twitter Sells Ads Through Inmobi, Content Moderation Chief Resigns Twitter has started selling inventory through mobile ad network Inmobi, as the struggling social media firm aims to recoup lost ad revenues. percent drop in ad spend this year, reflecting a decline in audience numbers and inventory. Read more on VideoWeek.

Viewability 52

Viewability Audience Media Ad Tech 52

Smart-Hub

MARCH 19, 2024

In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030.

ROI 64

ROI Native Advertising Ad Exchange Banner 64

InMobi

DECEMBER 3, 2021

Thanks to the rise of in-game advertising, brands now have the opportunity to programmatically place ads in these scenarios. In-game being a portion of the gaming market is  expected to grow by almost $11 billion  until 2024. Still, complexity doesn’t seem to be decreasing, especially around data and privacy.

Viewability 52

Viewability Banner Audience Advertising 52

VideoWeek

OCTOBER 13, 2023

Top Stories ARD and ZDF Launch Joint Streaming Network German public service broadcasters ARD and ZDF this week rolled out a new joint “streaming network”, whereby each broadcaster’s content is viewable and watchable within the other broadcaster’s streaming library. percent organic growth in Q3.

Retail 97

Retail Media Agency Ad Tech 97

VideoWeek

FEBRUARY 17, 2023

European user data will begin migrating this year and continue into 2024, the company said. DoubleVerify Introduces CTV Viewability Verification DoubleVerify (DV) has unveiled a viewability verification tool for CTV. TikTok will also open a European Transparency and Accountability Centre in Dublin next month.

Viewability 52

Viewability Audience Media Ad Tech 52

Digiday

JANUARY 22, 2023

AI bots allow us to go beyond basic viewability monitoring and read the content our ads appear alongside, determining at a specific creative level if that content conflicts with brand safety guidelines.” billion, accounting for 69% of the overall expenditure on media ads. billion in 2024 and surpassing $800 billion by 2025.

Media 61

Media Agency Pop-Up Machine Learning 61

VideoWeek

SEPTEMBER 1, 2023

The filing accuses the execs of misrepresenting Disney+’s financial future in 2020, when they predicted that by 2024, the SVOD service would be in profit and have 230-260 million subscribers. Innovid Names Sarah Ripmaster SVP Strategic Accounts Innovid, a CTV ad tech business, has appointed Sarah Ripmaster as SVP Strategic Accounts.

Entertainment 52

Entertainment eCommerce Agency Media 52