VideoWeek

JANUARY 8, 2024

King, the epitome of an affable Australian, speaks about ad tech, data and monetisation strategies with a contagious enthusiasm, which is particularly welcome on a wet and gloomy December afternoon in London. When King first joined Nine, the company worked with a single stack and only ten percent of revenue came from programmatic sources.

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VideoWeek

MARCH 8, 2024

M6+ will launch ahead of Euro 2024, replacing the previous 6play service. M6+ will host twice the amount of content of 6play, more than 20 free ad-supported streaming TV (FAST) channels, and short-form content called M6+ STORIES. .” The business aims to double viewing of online programmes and triple their revenues by 2028.

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Brid.tv

NOVEMBER 17, 2023

First, legislative action in many parts of the world, such as GDPR in the EU, is making it more difficult for marketers to collect sufficient relevant data. As a result, not only did New York Times International not lose any money in the process, but it actually increased its ad revenue. This is taking place for a number of reasons.

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Brid.tv

JANUARY 3, 2024

The goal was to help all participants in the online advertising landscape better comply with the ePrivacy Directive and GDPR. This update included changes to the main policy, such as a better-defined legal basis for ad and content personalization. Publishers need to ensure compliance by January 16, 2024. IAB Europe’s TCF 2.2

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VideoWeek

MARCH 1, 2024

BritBox is to close its standalone streaming service in the UK on 30th April 2024, although ITV will continue to provide content for the international service. The company faces multiple antitrust cases in the US and Europe, some of which focus specifically on its ad tech products and positioning. Read more on VideoWeek.

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Ad Monsters

JANUARY 29, 2024

As privacy ethics continue to take center stage, data compliance is crucial for every ad tech stakeholder to monitor risk and maintain brand integrity. We are in a year of privacy testing and experimentation in 2024, but we can still try to get on our compliance p’s and q’s while we wait for federal regulations.

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Smart-Hub

DECEMBER 22, 2023

What is Ad Tech? Evolution of AdTech Let’s take a look at a brief ad tech industry overview from its early years to the present. Regulatory initiatives such as GDPR and CCPA aimed to empower users with control over their data. AdTech Ecosystem: What is it and Who is it For?

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Mediavine

JANUARY 19, 2023

2023: The Year of Privacy While Google punted third-party cookie depreciation until 2024 , privacy is still very much the theme of this year and beyond. When the EU’s GDPR was first unveiled, many websites simply shut down ads rather than become compliant due to the perceived burden. In 2023, five U.S. Which leads me to ….

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Ad Monsters

DECEMBER 26, 2023

Minority Report Podcast Live — Developing a Leadership Career in Digital Media and Ad Tech Speakers: Kerel Cooper and Erik Requidan Co-Founder and Co-Hosts of The Minority Report; Chris Contreras, Chief Customer Officer, MNTN Quote: “I am a servant leader through and through,” said Chris Contreras, Chief Customer Officer, MNTN.

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VideoWeek

JANUARY 5, 2024

King, the epitome of an affable Australian, speaks about ad tech, data and monetisation strategies with a contagious enthusiasm, which is particularly welcome on a wet and gloomy December afternoon in London. When King first joined Nine, the company worked with a single stack and only ten percent of revenue came from programmatic sources.

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Smart-Hub

APRIL 1, 2024

Feature Freedom: Skyrocket Your Ad Exchange With SmartHub! Book Your Complimentary Consultation Let Us Hear from You Evolution of Cookie Tracking Cookies were first introduced in 1994, so this year, 2024, they have an anniversary. Here are some of them: GDPR (General Data Protection Regulation). and COPPA standards.

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Brid.tv

FEBRUARY 2, 2023

In recent years, privacy policies, such as GDPR and Apple’s App Tracking Transparency, have made a shift in the industry. In addition, Google announced its decision to remove third-party cookies in 2024. Privacy Issues When GDPR came into force, third-party cookies were classified as personal information.

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VideoWeek

JULY 7, 2022

The DSA will then apply from the 1st January 2024 or 15 months after it comes into force (whichever comes later). The possibility arose earlier in the legislative process of a total ban on use of personal data in targeted advertising – which would have neutered a big part of the ad tech industry in Europe.

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illumin

JANUARY 26, 2024

The industry has known about Google’s sunsetting plans for third-party cookies since 2018 when GDPR went into effect in the European Union; many marketers and vendors have spent the past six years preparing for this very moment. Follow @illuminHQ

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VideoWeek

NOVEMBER 16, 2023

UK newspaper The Guardian announced a host of new ad solutions at its Upfronts presentation this week, including a new offering geared specifically towards audiences which have opted out of data collection within its GDPR consent mechanism. These solutions will still work post-2024.

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Mediavine

JANUARY 19, 2023

2023: The Year of Privacy While Google punted third-party cookie depreciation until 2024 , privacy is still very much the theme of this year and beyond. When the EU’s GDPR was first unveiled, many websites simply shut down ads rather than become compliant due to the perceived burden. In 2023, five U.S. Which leads me to ….

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VideoWeek

AUGUST 25, 2023

Top Stories Global Ad Spend to Top $1 Trillion Next Year Next year, global ad spend will top $1 trillion for the first time, according to WARC’s latest outlook. Ad spend is projected to grow 4.4 percent in 2024, with the US election, Paris Olympics and UEFA men’s Euros due to drive growth. percent by 2024.

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VideoWeek

NOVEMBER 17, 2023

The partnership enables Vevo to provide advertisers with enhanced buying techniques similar to those of linear TV,” said the ad tech company. This includes competitive separation, frequency management and the ability to purchase the first slot within ad pods, much like standard TV commercial breaks.”

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Digiday

FEBRUARY 1, 2023

WARC’s Marketer’s Toolkit 2023 listed retail media as the fourth-largest advertising medium with an ad forecast of $121.9 eMarketer projects digital retail media ad spending will grow 25.8% billion in 2024. billion globally in 2023, up 10.1% from the previous year. In the U.S., to reach $51.36 billion this year and $61.15

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VideoWeek

OCTOBER 7, 2022

UK Government Plans to Replace GDPR. The UK Government plans to replace GDPR with its own data protection system, culture secretary Michele Donelan told the Conservative Party Conference on Monday. “We We will be replacing GDPR with our own business- and consumer-friendly British data protection system,” Donelan announced. .

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VideoWeek

SEPTEMBER 22, 2023

Top Stories Amazon Prime Video to Carry Ads Next Year Amazon will introduce ads on Amazon Prime Video from early 2024, the company announced this morning. Existing users will automatically be on the ad tier, with the option to pay an extra $2.99 A non-binding ruling is expected on 11th January 2024.

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VideoWeek

OCTOBER 13, 2023

Google Vows to Fight the Breakup of its Ad Business Google has warned the European Union that it will fight legislative attempts to break up its ad business. The collaborative interface enables advertisers to apply discrete data to measure conversions or reach people with relevant ads, according to Google.

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Ad Monsters

MAY 4, 2022

” Yet, the ad tech side is thinking, “Darn.” ” Pubs have a 60-day fix-it period to figure out reported violations until December 21, 2024. The consumer side of me says, “Way to go!” ” Each new state privacy law only adds more and more hoops for pubs to jump through.

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VideoWeek

NOVEMBER 25, 2022

Marija Masalskis, senior analyst for TV, video and advertising at Omdia, warned that “online and TV companies are now competing for the same ad dollars.” CTV ad tech firm LightBox TV has secured £1 million in a joint funding round led by FirstPartyCapital and AperiamVentures. The Week in Tech. million in 2024.

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VideoWeek

FEBRUARY 17, 2023

European user data will begin migrating this year and continue into 2024, the company said. Last month the DPA validated IAB Europe’s action plan, designed to address the regulator’s concerns about the trade group’s Transparency & Consent Framework (TCF) contravening GDPR. Read more on VideoWeek.

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illumin

NOVEMBER 15, 2023

They also assure users that whether or not they choose to pay and opt-out of ads, they are “committed to keeping people’s information private and secure, under our own policies.” After March, the company will be charging an additional €6 for each account added – for a total of €12.99

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