Clearcode

JANUARY 26, 2023

At the center of this are third-party cookies and their demise in popular web browsers. In this article, we explain what third-party cookies are, how they work, how they are used in programmatic advertising, why they’re going away, and what the alternatives are. Table of Contents What Are Third-Party Cookies?

Cookies 64

Cookies First-Party Cookies GDPR Retargeting 64

Clearcode

JANUARY 22, 2023

Ever since Google Chrome announced in January 2020 that it’ll be shutting off support for third-party cookies in the next few years, companies operating in the programmatic advertising industry have been scrambling to find reliable and effective alternatives to continue operating.

Cookies 90

Cookies First-Party Cookies Audience Retargeting 90

Ad Monsters

DECEMBER 28, 2023

While 2023 was a year for antitrust suits filed and in some cases lost, 2024 will be a year when key decisions will be made and appealed. Circuit Court of Appeals sometime in 2024. Both these cases can turn 2024 into a monumental year for the entire industry. citizens — don’t fly under GDPR.

Cookies 64

Cookies GDPR Retail Banner 64

illumin

MARCH 5, 2024

The digital media scene has had a shake-up since 2024 began. As data privacy regulations increase (as well as the start of the elimination of third-party cookies) advertisers and technology companies are shifting their strategies to stay competitive while adapting to these data privacy changes. They are not served by the website.

Advertising 98

Advertising Cookies First-Party Cookies Pop-Up 98

illumin

APRIL 29, 2024

Tech giant Google has announced that it is once again delaying its planned phase-out of third-party cookies. In a (maybe not so) surprising turn of events, Google issued a company statement on April 23rd stating that it is halting its plan for the phase-out of third-party cookies on its Chrome browser.

Advertising 59

Advertising Cookies Ad Tech GDPR 59

Ad Monsters

APRIL 10, 2024

The ad tech industry must break free of third-party cookies to comply with newly enacted privacy laws. Some companies like Ogury are implementing new strategies before full cookie deprecation to keep making strides without missing a step. What Does the End of Third-Party Cookies Mean For Ad Tech? ” Can you tell us why?

Cookies 97

Cookies Ad Tech Retail GDPR 97

AdvertiseMint

OCTOBER 31, 2023

We are heading to a cookieless future , so no more third-party cookies will be allowed for online marketing. Cookies are being crumbled. Marketers and advertisers who use cookies to lasso customers seem to be at a crossroads. Marketers and advertisers who use cookies to lasso customers seem to be at a crossroads.

Cookies 98

Cookies Marketing SEO GDPR 98

Martech

JANUARY 19, 2024

Dig deeper: Alternatives to third-party cookies: The state of play Next steps. In an evolving privacy landscape, with regulatory changes and things like third-party cookie deprecation around the corner, it’s critical advertisers implement solutions like consent mode to ensure their audience and measurement solutions work effectively.

Advertising 99

Advertising Cookies GDPR Communications 99

Playwire

DECEMBER 11, 2023

Key Points Navigating New Privacy Laws : Publishers and creators must adapt to emerging global privacy laws in 2024, focusing on user consent and transparent data processing to remain compliant.

Audience 96

Audience GDPR Cookies 96

Martech

APRIL 9, 2024

In short, Privacy Sandbox is an attempt to fill in the many gaps that will open up in the advertising ecosystem when third-party cookies are deprecated in the Chrome browser. It has worked with the U.K. Google might feel that the transparency has not been appreciated.

Cookies 103

Cookies Advertising GDPR MarTech 103

Martech

NOVEMBER 10, 2023

The impending deprecation of third-party cookies is poised to catch many brands off guard. Browsers are already implementing various ad and cookie-blocking forms, with Google Chrome set to block third-party cookies by default in 2024.

Cookies 107

Cookies GDPR Conversion MarTech 107

AdExchanger

DECEMBER 19, 2023

This patchwork of rules will redefine the US online advertising ecosystem in 2024. But what does the death of the cookie actually mean for agencies and publishers? States like California, Virginia, Colorado and others have already enacted or have pending data-privacy legislation.

Cookies 104

Cookies Agency Advertising GDPR 104

Clearcode

JUNE 7, 2023

Then, in the mid- to late-2000s when real-time bidding (RTB) was introduced, companies started utilizing web cookies to identify individuals across different websites. These cookies, known as third-party cookies, grew in numbers and were soon being used to identify and track millions of users across the Internet.

Cookies 69

Cookies GDPR Ad Targeting Advertising 69

Basis

NOVEMBER 8, 2023

The future is cookieless, and it’s coming up fast—in the second half of 2024, to be precise! To prepare for a world without third-party cookies , it’s important that members of the advertising industry understand what’s changing and embrace new ideas and collaboration. Wait… are third-party cookies really going away?

Cookies 77

Cookies GDPR Audience Media 77

Digiday

MAY 24, 2023

With Europe’s GDPR in effect five years this week and Apple’s ATT in action two years as of last month, one of the advertising world’s next expected major catalysts is Google’s plans for its long-awaited Privacy Sandbox. It will deprecate third-party cookies for 1% of Chrome users globally in the first quarter of 2024). (It

GDPR 66

GDPR Cookies Media Advertising 66

Brid.tv

NOVEMBER 17, 2023

First, legislative action in many parts of the world, such as GDPR in the EU, is making it more difficult for marketers to collect sufficient relevant data. Even with GDPR in place, many websites are still covert about the way in which they collect, process, and profit from user data. This is taking place for a number of reasons.

GDPR 79

GDPR Cookies Real Estate Non-Profit 79

Basis

FEBRUARY 9, 2024

In 2024, signal loss is a pressing issue for all advertisers, but it’s particularly urgent for those who aren’t already actively adapting privacy-friendly strategies and solutions. This year, signal loss will hit an inflection point as Google restricts third-party cookie access in its market share-leading Chrome browser.

Advertising 73

Advertising Cookies Non-Profit CPA 73

Martech

MARCH 21, 2023

Because large portions of the data DMPs collect are anonymous (via cookies and IP addresses, for example), marketers get the 10,000-foot view and create generalized audience profiles. In an online environment without third-party cookies, many believe that DMPs are becoming redundant — with marketers increasingly turning to CDPs.

Data Management Platform 92

Data Management Platform Cookies GDPR Machine Learning 92

MNTN

SEPTEMBER 4, 2023

The General Data Protection Regulation (GDPR) As the most commonly known data privacy law, the European Union’s GDPR is a comprehensive set of regulations designed to protect the privacy of EU citizens. With an emphasis on accountability, consent, and rights, the GDPR has firm penalties for breaking these regulations, including fines.

GDPR 52

GDPR Cookies Pop-Up Audience 52

Clearcode

FEBRUARY 21, 2023

Google Chrome once again announced that it would be delaying the shutdown of third-party cookies until 2024 delaying the shutdown of third-party cookies until 2024. Related posts How the IAB’s GDPR Transparency and Consent Framework Works From a Technical Perspective (TCF 1.0 and TCF 2.0)

Cookies 89

Cookies GDPR Advertising Display Advertising 89

Brid.tv

FEBRUARY 2, 2023

In recent years, privacy policies, such as GDPR and Apple’s App Tracking Transparency, have made a shift in the industry. Third-party cookies are already blocked on browsers such as Safari and Firefox. In addition, Google announced its decision to remove third-party cookies in 2024. FAQ What Is Contextual Targeting?

GDPR 52

GDPR Cookies AutoMobile Ad network 52

VideoWeek

MARCH 8, 2024

In this week’s Week in Review: M6 lifts the lid on its new streaming offering, Google debuts an MMM tool for the post-cookie era, and the CJEU rules on technical issues relating to the TCF. M6+ will launch ahead of Euro 2024, replacing the previous 6play service.

Cookies 52

Cookies Non-Profit GDPR Ad Tech 52

Digiday

JANUARY 11, 2023

The decline of the media industry’s traditional means of ad targeting and measurement, such as third-party cookies or mobile IDS (MAIDs), has given rise to a glut of alternative tools to help marketers engage intended audiences. Just look at the GDPR fine Meta was served with last week. Unnamed source.

Cookies 63

Cookies GDPR Audience Media 63

Mediavine

JANUARY 19, 2023

2023: The Year of Privacy While Google punted third-party cookie depreciation until 2024 , privacy is still very much the theme of this year and beyond. When the EU’s GDPR was first unveiled, many websites simply shut down ads rather than become compliant due to the perceived burden. In 2023, five U.S. Which leads me to ….

Pop-Up 113

Pop-Up GDPR Cookies Ad Tech 113

Media Math

OCTOBER 3, 2022

This Part 2 is focused on EU GDPR requirements and most importantly international data transfer requirements. . GDPR & E-Privacy . Proceedings are unlikely to be concluded until late 2023 or even in to 2024 – creating a limbo period. No trifling matters there! . There are positive and negatives from this interim ruling.

GDPR 52

GDPR Advertising Cookies Electronics 52

MNTN

AUGUST 23, 2023

If you’re a marketer, you’ve probably already heard the big news: Google has announced that Chrome will officially start unwinding its support for third-party cookies in 2024. For years, brands have relied on cookies to collect valuable data about consumers and retarget them with advertisements after they leave the brands’ sites.

Cookies 52

Cookies GDPR Conversion Conversion Rate 52

Basis

FEBRUARY 29, 2024

Unfortunately, because of the advertising industry’s historic reliance on third-party cookies, many businesses haven’t prioritized first-party data to the extent they’ll need to in a privacy-first world. Using first-party cookies on a brand’s website to collect information about site visitors’ behavior. You’ve come to the right place.

Cookies 88

Cookies Non-Profit First-Party Cookies Audience 88

Ad Monsters

JANUARY 29, 2024

We are in a year of privacy testing and experimentation in 2024, but we can still try to get on our compliance p’s and q’s while we wait for federal regulations. In Europe, GDPR mandates advertisers and publishers to secure consent before collecting and sharing personal data, resulting in higher compliance. publishers.

Viewability 84

Viewability GDPR Cookies Ad Tech 84

Basis

JANUARY 22, 2023

When someone ends up on a company’s website, an unobtrusive piece of code (often referred to as a tracking pixel) sends a string of text (otherwise known as a cookie) from a web server to the user’s browser. For years, third-party cookies have been the bedrock of retargeting, but they are slowly and surely fading from view.

Retargeting 75

Retargeting Cookies Brand Awareness GDPR 75

Digiday

OCTOBER 10, 2022

First-party data will restore the audience-targeting capabilities of marketing teams that have grown reliant on third-party cookies to execute online ad campaigns — that’s the theory at least. Y’know, with first-party data, as long as it’s consented and you’re following GDPR principles, you can use it.

GDPR 67

GDPR Marketing Cookies Audience 67

Digiday

SEPTEMBER 29, 2022

. “For me, and this is pure conjecture, this suggests a couple of things,” added Welch, who also serves as head of programmatic, EMEA, at Integral Ad Science, “one is that there may be concerns around whether first-party data is compliant [with GDPR].” ” Regulators are catching up, so brands are holding back.

GDPR 66

GDPR Demand Side Platform Marketing Cookies 66

VideoWeek

JANUARY 8, 2024

The absence of standardised signals across all publishers and the complexities introduced by GDPR further complicate their ability to scale. “Unlocking programmatic demand for non-BVOD streamers in Europe has proven to be a bit of a challenge. It’s not a social media app.

Ad Tech 103

Ad Tech GDPR Cookies Agency 103

Ad Monsters

DECEMBER 26, 2023

In 2023, the ad tech industry was preparing for many significant shifts — Chrome cookie deprecation, the generative AI takeover, and supply chain complexity — but we had leaders guiding the industry and learning from one another. GDPR, CCPA, and other privacy rules are not to be trifled with.” I Want To Spend More With You, Really.

Ad Ops 52

Ad Ops Cookies Ad Tech Audience 52

Digiday

SEPTEMBER 22, 2022

where a more welcome federal one is also in prospect) as well as in Europe — was a more pressing concern than the 2024 depreciation of third-party cookies by Google. . And it’s this issue that takes us back to Google’s catchwords for Dmexco 2022: trust, and transparency.

GDPR 64

GDPR Cookies Conversion Audience 64

Mediavine

JANUARY 19, 2023

2023: The Year of Privacy While Google punted third-party cookie depreciation until 2024 , privacy is still very much the theme of this year and beyond. When the EU’s GDPR was first unveiled, many websites simply shut down ads rather than become compliant due to the perceived burden. In 2023, five U.S. Which leads me to ….

Pop-Up 52

Pop-Up GDPR Cookies Ad Tech 52

Basis

MAY 15, 2023

Geo-Based Targeting: A Must-Have In A Privacy-Compliant World Like the Greeks and Romans prescribing mustard to cure the bubonic plague, geo-based targeting can serve as a balm for marketing organizations transitioning away from third-party cookies (except that localized marketing actually works.no offense to our Hellenic ancestors!)

Cookies 83

Cookies Geo targeting Real Estate GDPR 83

VideoWeek

MARCH 1, 2024

BritBox is to close its standalone streaming service in the UK on 30th April 2024, although ITV will continue to provide content for the international service. The company said that from 4th March 2024, advertisers will have greater visibility into the placement of ads across the SPN. Read more on VideoWeek.

Ad Tech 52

Ad Tech GDPR Cookies Communications 52