Basis

JANUARY 24, 2024

In 2024, however, the pressure will really be on for industry marketers to implement privacy-friendly solutions that not only identify, target, and convert potential or repeat diners at key decision-making moments, but also make up for the attribution capabilities enabled by third-party cookies.

Advertising 59

Advertising Marketing Cookies Retargeting 59

Basis

OCTOBER 14, 2022

Cross-device ad targeting allows marketers to not only reach users across their many devices, but track user activity across all of them—so if Jill sees your ad on a CTV device, but converts via her mobile phone, you still get credit for that conversion. Conversions, as advertisers know, are kind of the holy grail of marketing.

Retargeting 65

Retargeting Cookies Pop-Up Conversion 65

Basis

JANUARY 24, 2024

But with signal loss across the digital advertising ecosystem as a result of increased regulatory action , consumer demand for data privacy , and now the rollout of cookie deprecation in Google Chrome in 2024, retail marketers must shift towards privacy-first advertising strategies for targeting and attribution.

Retail 69

Retail Advertising Cookies Marketing 69

Basis

MARCH 14, 2024

Now, with Google appearing set to deprecate third-party cookies in its Chrome browser by the end of 2024, we are on the brink of a new age of advertising—one where cookieless solutions reign supreme, and where alternative identity solutions are not simply a suggestion but a requirement.

Advertising 75

Advertising Cookies CPM Retargeting 75

Basis

MARCH 14, 2024

Now, with Google appearing set to deprecate third-party cookies in its Chrome browser by the end of 2024, we are on the brink of a new age of advertising—one where cookieless solutions reign supreme, and where alternative identity solutions are not simply a suggestion but a requirement.

Advertising 52

Advertising Cookies CPM Retargeting 52

Clearcode

JANUARY 22, 2023

If an AdTech company can identify a user, then they can use the ID in the cookie to power key advertising processes, including behavioral targeting, audience targeting, retargeting, frequency capping, measurement and attribution. 2006: Popular ad-blocking software, Adblock Plus, launches. What Are Mobile IDs?

Cookies 90

Cookies First-Party Cookies Audience Retargeting 90

MNTN

AUGUST 24, 2022

households will have a traditional MVPD subscription by 2024. Because many vMVPD services also offer VOD content, advertisers can choose from more ad delivery options. vMVPD advertising also generally enables more insight and better ad targeting. In fact, eMarketer estimates that less than half of U.S. vMVPD Cons.

Audience 52

Audience Retargeting Advertising Ad Targeting 52