Basis

MARCH 14, 2024

Factors like Apple’s App Tracking Transparency, new and ever-evolving digital advertising regulations , and privacy demands from consumers have driven the shift to privacy-first advertising in recent years. The important takeaway is that, on the aggregate, contextual targeting is likely to be more cost efficient than user ID-based targeting.

Advertising 76

Advertising Cookies CPM Retargeting 76

Basis

MARCH 14, 2024

Factors like Apple’s App Tracking Transparency, new and ever-evolving digital advertising regulations , and privacy demands from consumers have driven the shift to privacy-first advertising in recent years. The important takeaway is that, on the aggregate, contextual targeting is likely to be more cost efficient than user ID-based targeting.

Advertising 52

Advertising Cookies CPM Retargeting 52

Clearcode

JANUARY 22, 2023

If an AdTech company can identify a user, then they can use the ID in the cookie to power key advertising processes, including behavioral targeting, audience targeting, retargeting, frequency capping, measurement and attribution. 2006: Popular ad-blocking software, Adblock Plus, launches. What Are Mobile IDs?

Cookies 90

Cookies First-Party Cookies Audience Retargeting 90