MNTN

DECEMBER 4, 2023

For the growing landscape of Connected TV (CTV) advertising , 2024 is poised to be its biggest year yet. With the unmistakable rise of CTV, your TV ads have the potential to shine on the screens of living rooms around the world. YouTube states video ads 3 minutes or less perform best.

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VideoWeek

APRIL 10, 2024

The awards ceremony will be held in the Grand Connaught Rooms in London on 26th September 2024. If you or you company would like to be in the running to collect a trophy, you can register free of charge here to view full details on all of this year’s categories.

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illumin

DECEMBER 1, 2023

While there are a ton of predictions for 2024 – this is how we think the year is going to shape up. Cross-channel and omni-channel ads are essential to programmatic advertising In 2024, there is going to be a rise in cross-channel and omni-channel programmatic advertising.

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Exchange Wire

DECEMBER 11, 2023

On today's ExchangeWire digest: Marketers to increase video investment in 2024; Amazon & IPG Mediabrands Sign Prime Video Ads Deal; ASA bans airline ads over greenwashing. As 2023 draws closer to an end and next year’s budget planning is in full [.]

Video Ads 52

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AdExchanger

APRIL 25, 2024

The IAB projects digital video ad spend will rise to $63 billion in 2024, representing a 16% increase from last year. Of the three video ad categories the report breaks out (social and online video and CTV), the clear winner is social video.

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Basis

FEBRUARY 15, 2024

Today, we’re digging into all this and more as we explore the state of digital audio in 2024. What’s The State of Digital Audio Advertising In 2024? If digital ad spend had a personal anthem, it would be “ Where You Lead ”—and it would be sung directly to consumers. Wrapping Up: Why Embrace Digital Audio In 2024?

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Basis

DECEMBER 1, 2023

In just five years, B2B has gone from spending just 29% of its media dollars on digital channels to a projected 49% in 2024. It’s no surprise, then, that social media will continue to dominate in 2024. Register for our 2024 Trends webinar to learn everything digital marketers need to know for next year.

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VideoWeek

MAY 3, 2024

In this week’s Week in Review: TF1 reports strong Q1 ad growth, Roblox rolls out video ads, and Sony and Apollo up their bid for Paramount. Percent Ad Revenue Growth After Streaming Revamp TF1 revenues were up 6.7 Initial brands deploying video ads on Roblox include e.l.f The company added 1.6

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Basis

FEBRUARY 28, 2024

. — Robert Kurtz | Group VP, Search Media Solutions ICYMI: The power of TikTok pulse: How content adjacency drives impact [:05] THE NEWS: TikTok's Marketing Science team partnered with IPG's MAGNA Media Trials to conduct a study of digital video through the lens of TikTok’s impact on its advertisers. Sign up for the Basis Scout newsletter.

Machine Learning 84

Machine Learning Cookies Conversion Media 84

Smarty Ads

SEPTEMBER 15, 2023

Leveraging the potential of digital video advertising has become an incredibly effective approach to capture and involve customers. The era of commercials exclusively on TV screens has passed; today, audiences are flocking to the digital world in pursuit of relatable content.

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MNTN

MARCH 26, 2024

Video Ads Video ads, which stream before or during shows and movies, are the bread and butter of Peacock advertising. Users are already engaged and eager for their show to start, which makes video ads an excellent way to get your message across and connect with consumers. Contact us today to request a demo.

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MNTN

MARCH 26, 2024

Video Ads Video ads, which stream before or during shows and movies, are the bread and butter of Peacock advertising. Users are already engaged and eager for their show to start, which makes video ads an excellent way to get your message across and connect with consumers.

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MNTN

FEBRUARY 9, 2024

With this guide in hand, you’ll have everything you need to be an expert in TV advertising in 2024. These TV ads are broadcast across various networks and channels, locally or nationally, reaching viewers during scheduled programming breaks. Not a video expert? Spoiler alert: it’s not even close.

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IAB Tech Lab

APRIL 16, 2024

IAB Tech Lab is releasing VAST CTV Addendum 2024 for a 30-day public comment period. The addendum provides extensions and guidance to support vital features for improved video ad delivery and measurement.

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Video Ads 73

Ad Monsters

MARCH 13, 2024

Vast & Paapi Overview, Why It’s Not Going to Work Right Now In one corner we have VAST, short for Video Ad Serving Template , this is the industry standard that video players use to serve ads. It’s an XML schema launched by the IAB in 2008 that has standardized the industry’s approach to video. What Does Work?

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Basis

FEBRUARY 28, 2024

. — Robert Kurtz | Group VP, Search Media Solutions ICYMI: The power of TikTok pulse: How content adjacency drives impact [:05] THE NEWS: TikTok's Marketing Science team partnered with IPG's MAGNA Media Trials to conduct a study of digital video through the lens of TikTok’s impact on its advertisers. Sign up for the Basis Scout newsletter.

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PubMatic

OCTOBER 5, 2023

Before you know it 2024 will be at our doorstep. Twas nearly election season and all through the house – With the 2024 primaries nearly upon us, there’s no better time for US publishers to get ready to capture additional revenue from what’s predicted to be the highest political ad spend year on digital to date.

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MNTN

NOVEMBER 16, 2023

With this ad type, you can use QR codes, animation, and other elements to interest viewers before they restart their show. Video Commercials Video commercials are the typical ads that are shown before, during, and after shows. You can make video ads as short as seven seconds or as long as 30 seconds.

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MNTN

NOVEMBER 16, 2023

With this ad type, you can use QR codes, animation, and other elements to interest viewers before they restart their show. Video Commercials Video commercials are the typical ads that are shown before, during, and after shows. You can make video ads as short as seven seconds or as long as 30 seconds.

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Advertising Marketing Audience Ad Targeting 52

VideoWeek

APRIL 16, 2024

Search and display meanwhile grew at slower rates but, given their size, added significant revenues. Nonetheless video added more revenues last year ($5 billion) than any other category ($4.4 This continues an extended growth streak for video. CTV and OTT made up 42 percent of total video ad revenues last year.

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Video Ads Retail Media Advertising 52

VideoWeek

JANUARY 18, 2024

Video was a significant beneficiary over this period, with a net balance of over six percent of those surveyed saying their video ad budgets increased during Q4. percent falls in ad spend in real terms for 2023 and 2024 respectively. Video saw net growth of +6.6 percent and 0.7 percent growth.

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VideoWeek

JUNE 16, 2023

Uber Set to Roll Out Video Ads Uber plans to begin running full-length video ads across its ride sharing app, as well as its delivery apps Uber Eats and Drizly, the WSJ reported this week. Uber has been growing out its ad business in recent months, with the company aiming to reach $1 billion in ad revenues in 2024.

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Video Ads Retail Media Ad Tech 52

Smarty Ads

MARCH 24, 2023

Global digital advertising expenditure will reach $696 billion by 2024, reflecting the growing preference for banner ad placement, video ad formats, and display campaigns. More so, certain industries witnessed a surge in average Google display ad click-through rates, climbing from 0.84% in 2021 to a maximum of

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Martech

APRIL 3, 2024

billion DAU across all apps in January 2024. Pinterest 498 million DAU in January 2024. billion monthly active users (MAU) in February 2024, up from 430 million in 2019. Many businesses run image and video ads and leave it at that, but here’s what the moderator of the company-run r/Redditmarketing says is the best practice.

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VideoWeek

DECEMBER 8, 2023

Disney+ Integrates Hulu in US, Raises Price of Ad-Free Plan in UK Disney has started to roll out ‘Hulu on Disney+’, combining the streaming services after agreeing to buy out Comcast’s remaining stake in Hulu. Meanwhile in the UK, Disney has upped the price of its ad-free plan from £7.99 Magna forecasts digital video to grow by 9.6

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Video Ads Media Ad Tech Agency 52

AdExchanger

NOVEMBER 15, 2023

Roblox is sketching out an ambitious 2024 road map for its ad business. The online gaming platform announced a slate of new features for its Immersive Ads hub at its investor day on Wednesday, including video functionality and contextual and age-based targeting available on a self-serve basis.

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Advertising Video Ads eCommerce 112

Digiday

JANUARY 29, 2023

“We believe that the partners are going to push for more upfront commitments and do their best to steal share from video dollars,” said the exec. The challenge will be that spending in general will be down for the remainder of 2023 and into 2024 due to economic headwinds that clients are facing.

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Video Ads Media Advertising Brand Awareness 66

illumin

OCTOBER 16, 2023

in 2024, continuing to grow and hold its critical spot in the ad market. Video ads also contribute to the industry’s gains in display ad spending. This year, retail spending on video ads is expected to grow by 20.9% It’s above average growth is expected to hit 12.2% this year and 14.2%

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Ad Monsters

APRIL 24, 2024

Provide value with a helpful “how to” video ad and remarket to those who listened to it at a later time. Let’s say my friend John is watching a video about new cars in 2024. For example, we help people grow their businesses with targeted ads. The problem is how they run targeted ads.

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Education Real Estate Entertainment Retargeting 52

Martech Series

DECEMBER 27, 2022

One of these was the deadline extension for third cookie deprecation to the second half of 2024. A study from eMarketer predicts that the US ad spend on Connected TV (CTV) will increase from $14.11 billion in 2024. We also highlighted this in a previous article that discussed ad tech trends. billion in 2022 to $16.34

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MNTN

MARCH 31, 2023

According to a study by Basis Technologies , Connected TV advertising may become the preferred platform for political spending in the 2024 presidential race. The study found that programmatic ad impressions and spend on Connected TV devices increased by over 60% from 2020 to 2022.

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AdvertiseMint

JANUARY 27, 2024

This blog post will explain everything about the video aspect ratio on this social media platform. What Are the Ideal TikTok Video Ad Specs? If you want to make good TikTok videos that appeal to your target audience, nailing the right video specifications is key. Video resolution. Video ad formats.

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Basis

MARCH 22, 2023

Our 2020 report confirmed the growing use of programmatic advertising and the emerging interest in CTV ads , seemingly giving a 2022 winning playbook for midterm campaigns. Could 2024 see the same rate of growth in CTV ad spending? Video ads, whether linear TV or digital formats, have long been popular for political marketers.

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Digiday

MAY 24, 2023

Though it has historically attracted only a small portion of video ad dollars committed to television platforms, cinema ad firm Screenvision pitched media buyers and marketers at its upfront presentation Tuesday night with the notion that it delivers a far more attentive audience than any other video or digital alternative out there.

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Video Ads Media Audience Marketing 63

Basis

SEPTEMBER 13, 2022

, digital video , connected TV (CTV), digital audio (as a subset of rich media), and, within that, podcast advertising. By 2024, programmatic CTV video ad spend is projected to sustain its solid double-digit growth and likely play an even bigger role in the broader TV advertising market. respectively in 2024.

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VideoWeek

JUNE 8, 2022

Zenith predicts the “rapid development” of CTV and AVOD streaming – as well as the introduction of ad-funded tiers by Netflix and Disney+ – to drive 15.4 As a result online video ad spend will climb from $62 billion in 2021 to $95 billion in 2024, according to the report. billion in 2024.

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Basis

AUGUST 30, 2023

Google is also rolling out more A/B experiment opportunities and expanding ad space in the top search slot for users who have shown explicit shopping intent. New ways to make vertical video ads on YouTube [:03] Google is rolling out an AI -powered feature to help advertisers run videos across orientations in video action campaigns.

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Video Ads Retail eCommerce Ad Space 77