VideoWeek

APRIL 12, 2024

In this week’s Week in Review: Andrew Jassy says Amazon Prime Video’s ad reach is over 200 million, BuzzFeed wants to become the “defining media company for the AI era”, and ProSieben fends off MFE as it sells off some non-TV assets.

Ad Tech 52

Ad Tech Agency Media Video Ads 52

Flashtalking by Mediaocean

MARCH 17, 2022

billion in 2024. In addition to Netflix, Hulu and Amazon Prime Video, there were five major streaming networks launched in 2021, including Paramount+, Discovery+ and Univision’s PrendeTV. Myth #3: CTV inventory is plentiful and programmatic. Looking for premium programmatic CTV ad inventory?

Ad Inventory 52

Ad Inventory Impressions Video Ads Advertising 52

Martech

OCTOBER 19, 2022

Private marketplaces are invitation-only markets where a set number of publishers invite specific advertisers to bid on their ad inventory. This allows the advertiser to bypass ad exchanges and have their buying platform plugged directly into the publisher’s inventory. ad spend lost to fraud this year. Ease of use.

Advertising 107

Advertising Marketing Ad Exchange Retail 107

VideoWeek

SEPTEMBER 15, 2023

X Begins Selling Inventory Through Google in Effort to Boost Ad Revenue X, the social platform formerly known as Twitter, will begin using Google’s publisher-facing programmatic software Google Ad Manager (GAM) to sell its ad inventory, AdAge reported this week.

Demand Side Platform 52

Demand Side Platform Retail Agency Media 52

VideoWeek

APRIL 19, 2024

Inventory volume doesn’t just come down to number of subscribers – how much content these subscribers watch is also key, especially in streaming environments with lower ad loads. The company plans to cover CTV and audio inventory in the future, and says billing points will vary depending on brands’ individual needs.

Media 52

Media Pop-Up Agency Advertising 52

Smart-Hub

MARCH 19, 2024

In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030.

ROI 64

ROI Native Advertising Ad Exchange Banner 64

VideoWeek

MAY 19, 2023

The Week in Tech FuboTV Taps iSpot for Incremental CTV Measurement Sport streaming service FuboTV has announced a partnership with measurement firm iSpot.tv, for CTV measurement across Fubo’s video ad inventory. The results showed that Fubo provides an average 40 percent uplift in incremental reach, according to the company.

Cookies 52

Cookies Non-Profit Agency Media 52

VideoWeek

JUNE 24, 2022

Now open for public comment over a 30-day period, IAB US recommends re-examining the 10-second cumulative exposure duration for counting a valid impression, incorporating new advertising formats beyond two-dimensional and video, and defining in-game measurement terms to align with broader cross-channel efforts.

Ad Tech 98

Ad Tech Agency Media Audience 98

VideoWeek

FEBRUARY 16, 2024

” The Week in Tech X to Let Advertisers Target Individual Creator’s Videos X (formerly Twitter) is adding new targeting features for video ads running on creator content, the social media company announced on Monday. The tools will be available later this month. FreeWheel acquired the Beeswax DSP in 2020.

Marketing 52

Marketing Media Entertainment Agency 52

VideoWeek

SEPTEMBER 1, 2023

The filing accuses the execs of misrepresenting Disney+’s financial future in 2020, when they predicted that by 2024, the SVOD service would be in profit and have 230-260 million subscribers. Venatus offers brands multiple touchpoints with consumers within, next to and around video games,” said Venatus CEO and co-founder Rob Gay.

Entertainment 52

Entertainment eCommerce Agency Media 52

illumin

JANUARY 22, 2024

However, with the deprecation of third-party cookies by companies like Apple and Google in early 2024, Meta has taken it upon themselves to create more in-house data integrations in its platform via the Conversions API.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

Single Grain

NOVEMBER 14, 2023

Most PPC platforms use auction bidding systems to price their ad inventory. So while market leaders like Facebook Ads and Google Ads are great platforms for driving targeted traffic, there are reasons to test alternative channels. You can also place ads in Gmail at the top of the user’s inbox.

Ad network 98

Ad network Conversion CPC CPM 98