Ad Beat
JANUARY 26, 2024
To answer those questions, we analyzed exclusive Adbeat data to identify the 10 biggest display advertisers in the US in 2023, representing a combined $4.6 billion+ of spending on video, direct, programmatic, and native ads throughout the year. Indeed, ad network Dentsu has predicted a 6.5% Here’s what we found: 1.
Ad Beat
APRIL 24, 2024
So we decided to dive into Adbeat’s competitive intelligence data to understand how those three streaming giants are using display advertising to woo American consumers. Let’s dance… Spotify Ad spend and networks We estimate Spotify has shelled out approximately $5.6
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Ad Beat
APRIL 10, 2024
Per CivicScience , 39 percent of Americans in 2024 prepared (or planned to prepare) their taxes using tax software , with 23 percent using a free tool and 16 percent choosing a paid platform. These ads are presumably targeting a more affluent audience than its native ads, because there’s barely any mention of filing for free.
Ad Beat
MARCH 28, 2024
It’s currently locked in a battle with Amazon Prime Video to be the biggest streaming platform in the US, while the likes of Max, Disney+, and Hulu are snapping at their heels. That’s hardly surprising — it’s a video platform, after all. These ads strike the perfect balance between showcasing a movie and promoting Prime Video.
Single Grain
AUGUST 3, 2023
Why should you keep an eye on display advertising trends? Well, with many types of digital ads, it can be difficult to know where you should invest your ad dollars. But advertisers shouldn’t forget about the power of display advertising. billion in 2024. What’s causing this trend?
Basis
MARCH 22, 2023
Our 2020 report confirmed the growing use of programmatic advertising and the emerging interest in CTV ads , seemingly giving a 2022 winning playbook for midterm campaigns. Could 2024 see the same rate of growth in CTV ad spending? Luckily, political advertiser have long been comfortable with uncertainty.
Smart-Hub
MARCH 19, 2024
In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030. Not really.
Expert insights. Personalized for you.
52 
Let's personalize your content