US Elections Digital Advertising Trends: CTV Affects Nearly Every Aspect of 2022 Midterms
Basis
MARCH 22, 2023
Our 2020 report confirmed the growing use of programmatic advertising and the emerging interest in CTV ads , seemingly giving a 2022 winning playbook for midterm campaigns. Could 2024 see the same rate of growth in CTV ad spending? Luckily, political advertiser have long been comfortable with uncertainty.
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