VideoWeek

NOVEMBER 10, 2023

In this week’s Week in Review: The Trade Desk has a strong Q3 but investors show concern at Q4 outlook, Roblox introduces video ads, and Reach lays off ten percent of its staff. On Wednesday, the company warned that inflation would push into 2024. percent, with online ad revenues forecast for 12.7

Video Ads 52

Video Ads Impressions Viewability Media 52

AdvertiseMint

JANUARY 24, 2024

Instead of blasting ads and hoping they stick, programmatic platforms let you get super targeted. In this article, we spotlight 17 top platforms that can take your ads game to new heights in 2024. For example, The Trade Desk and MediaMath are some of the awesome DSPs available in 2024.

Advertising 52

Advertising Ad Exchange Pop-Up Demand Side Platform 52

MNTN

FEBRUARY 6, 2024

Over-the-top ads , cutting through traditional broadcast methods, allow for targeted, personalized advertising beyond the constraints of conventional TV. This article delves into the intricacies of OTT advertising, exploring how it works in 2024 and why it’s becoming an indispensable part of modern digital marketing strategies.

Advertising 98

Advertising Retargeting CPA Audience 98

MNTN

NOVEMBER 16, 2023

With this ad type, you can use QR codes, animation, and other elements to interest viewers before they restart their show. Video Commercials Video commercials are the typical ads that are shown before, during, and after shows. You can make video ads as short as seven seconds or as long as 30 seconds.

Advertising 52

Advertising Marketing Audience Ad Targeting 52

MNTN

NOVEMBER 16, 2023

With this ad type, you can use QR codes, animation, and other elements to interest viewers before they restart their show. Video Commercials Video commercials are the typical ads that are shown before, during, and after shows. You can make video ads as short as seven seconds or as long as 30 seconds.

Advertising 52

Advertising Marketing Audience Ad Targeting 52

Basis

MARCH 22, 2023

Our 2020 report confirmed the growing use of programmatic advertising and the emerging interest in CTV ads , seemingly giving a 2022 winning playbook for midterm campaigns. Could 2024 see the same rate of growth in CTV ad spending? Video ads, whether linear TV or digital formats, have long been popular for political marketers.

Advertising 74

Advertising Impressions CPM Cookies 74

MNTN

MARCH 31, 2023

According to a study by Basis Technologies , Connected TV advertising may become the preferred platform for political spending in the 2024 presidential race. The study found that programmatic ad impressions and spend on Connected TV devices increased by over 60% from 2020 to 2022.

Retail 98

Retail Impressions Video Ads Social Advertising 98

VideoWeek

MAY 20, 2022

CTV Overtakes Mobile on Video Impressions. CTV overtook mobile in 2021 to become the platform with the greatest share of global video impressions. An Innovid study showed that CTV accounted for 46 percent of all video impressions, up from 40 percent in 2020, as mobile fell from 43 percent to 39 percent.

Impressions 52

Impressions Ad Tech Media Agency 52

VideoWeek

DECEMBER 8, 2023

The findings follow the ANA’s revelation that 15 percent of programmatic ad spend goes on MFA sites. In addition, the average campaign ran on 44,000 websites, but 500 websites accounted for 63 percent of impressions. Meanwhile in the UK, Disney has upped the price of its ad-free plan from £7.99 Read on VideoWeek.

Video Ads 52

Video Ads Media Ad Tech Agency 52

Ad Beat

JANUARY 26, 2024

Two-thirds of its outlay, or just under $512 million, was spent on YouTube ads: Its biggest ad — an introduction to the Apple Vision Pro mixed reality headset — accounted for a cool $21.4 Throughout the year, the bulk of its budget went toward various six-second video ads featuring the tagline: “TFW you get affordable insurance.”

Display Advertising 52

Display Advertising Advertising Impressions Video Ads 52

Automatad Inc.

APRIL 7, 2024

But that didn’t happen; on the contrary, the ad spending on banner ads is increasing yearly. billion in 2024. The truth is publishers like you are not moving away from banner ads but are trying to change how they present it. Thought leaders like Forbes and Atlantic use welcome page ads.

Banner 52

Banner Rich Media Click Through Rate Video Ads 52

Smart-Hub

APRIL 29, 2024

Automation With the development of ML and AI, automation is becoming more omnipresent in programmatic ads trends. All of these will remain relevant in 2024, as AI technology reduces the amount of human labor as well as increases sales efficiency. Another example is Integral Ad Science, an ad verification company.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

VideoWeek

NOVEMBER 3, 2023

The firm will also offer new impression-level measurement and panel-only ratings when requested by clients. Due to launch in 2024, the new offering will combine Pluto TV’s free ad-supported streaming TV (FAST) channels with on-demand content from Channel 5. Paramount said the product incorporates BVOD, FAST, AVOD and live TV.

Ad Tech 98

Ad Tech Ad Server Media Agency 98

VideoWeek

APRIL 26, 2024

billion in ad sales during the first quarter of 2024, up 21 percent year-on-year. For example, IAB data from earlier this week projected that total US digital video ad spend this year – including all CTV and social video – will hit $63 billion, or roughly $16 billion per quarter.

Non-Profit 52

Non-Profit Cookies Ad Tech Audience 52

Automatad Inc.

FEBRUARY 29, 2024

Ad block, commonly referred to as ad blocker, is a technology that prevents ads from being displayed on a webpage or app, both on desktop or mobile. Users commonly use ad blockers in the form of web plugins, browser extensions, and hardware. Ad blockers prevent all ad formats like display , native , and video ads.

Ad Server 40

Ad Server Video Ads Pop-Up Viewability 40

Ad Monsters

APRIL 26, 2024

Tracer , a data intelligence platform, examined over 1 billion ad impressions from the week before last month’s House vote on March 13, 2024, so March 7-13, and before the vote, TikTok ad spend increased 40% from January to February 2024. If TikTok has shown us anything, short-form video is here to stay.

Ad Tech 96

Ad Tech Audience Click Through Rate Entertainment 96

Smart-Hub

DECEMBER 22, 2023

Demand-Side Platforms (DSPs) DSPs empower advertisers to manage and optimize their ad campaigns programmatically. These platforms facilitate the buying of ad impressions in real time, allowing advertisers to reach their target audience more efficiently and at scale.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Basis

FEBRUARY 28, 2023

Then, depending on the form of the organic content on the site where the ad will be shown, the programmatic native platform used by the DSP will determine which of those elements to bring in. of all native display ad spending—a number that is forecast to grow to 96.9% Additionally, 63.1%

Native Advertising 78

Native Advertising Advertising Demand Side Platform Video Ads 78

Smart-Hub

MARCH 19, 2024

In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030.

ROI 64

ROI Native Advertising Ad Exchange Banner 64

Martech

OCTOBER 19, 2022

Although the overwhelming majority of automated ad buying is RTB, there are other methods. Programmatic direct is buying a guaranteed number of ad impressions on specific websites or from selected publishers. While this assures ad space on specific publisher sites, it isn’t as good when it comes to audience targeting.

Advertising 107

Advertising Marketing Ad Exchange Retail 107

Basis

MARCH 7, 2023

Though people most closely associate DOOH with brightly colored digital billboards (like those in Times Square), the channel includes everything from massive digital billboards, to ads displayed on mall kiosk screens, to video ads that pop up on the gas station TV while you’re refueling. In 2022, pDOOH ad spend saw a 133.2%

Advertising 78

Advertising Pop-Up Impressions Demand Side Platform 78

VideoWeek

APRIL 12, 2024

In this week’s Week in Review: Andrew Jassy says Amazon Prime Video’s ad reach is over 200 million, BuzzFeed wants to become the “defining media company for the AI era”, and ProSieben fends off MFE as it sells off some non-TV assets.

Ad Tech 52

Ad Tech Agency Media Video Ads 52

Basis

AUGUST 30, 2022

In 2022, CTV will account for more than one-fifth of total programmatic video ad spend for the first time, as well as one-tenth of total programmatic digital display. In 2021, US CTV ad spend grew an estimated 60% year-over-year, reaching more than $14 billion. Ad spend on the channel is projected to hit $29.5

Advertising 77

Advertising Viewability Brand Awareness A/B Testing 77

VideoWeek

SEPTEMBER 29, 2023

The format is due to launch in beta in early 2024. X Could Be Profitable in Early 2024 Claims Linda Yaccarino X (formerly Twitter) could turn a profit in early 2024, CEO Linda Yaccarino said at Vox Media’s Code conference on Wednesday. With Rabbit AI, we’re making the content discovery experience fun again.”

Media 52

Media Non-Profit Advertising Ad Tech 52

Flashtalking by Mediaocean

MARCH 17, 2022

billion in 2024. It allows impressions to be counted more precisely, down the viewing quartile. But the degree to which TV will adopt other components of digital video advertising remains to be seen. That’s because, as exciting as CTV is, it’s massively misunderstood. Plenty of myths and misconceptions abound.

Ad Inventory 52

Ad Inventory Impressions Video Ads Advertising 52

Digiday

SEPTEMBER 14, 2022

When you’re looking at counting impressions, you should be able to do it at all levels. Nielsen has announced that C-3 and C-7 [its legacy metrics for measuring viewership within three and seven days of a show’s original airing] will go away in 2024. So there will be 100% new currencies come 2024,” said the second TV network executive.

Agency 54

Agency Entertainment Video Ads Shipping 54

Single Grain

DECEMBER 8, 2023

Sources: LinkedIn , Google , Facebook CPC , Facebook CPM The table above shows the average Cost per Click (CPC) and average cost per 1,000 impressions, known as the Cost Per Mille (CPM). Section 4: Launching Your Campaign With everything in place, it’s time to launch your LinkedIn ads.

CPC 105

CPC Conversion Conversion Rate Audience 105

VideoWeek

FEBRUARY 16, 2024

In this week’s Week in Review: OpenAI unveils impressive text-to-video capabilities, TF1 sees positivity in the ad market, and The Independent enters talks to take control at BuzzFeed UK & I. The tools will be available later this month. FreeWheel acquired the Beeswax DSP in 2020.

Marketing 52

Marketing Media Entertainment Agency 52

VideoWeek

JUNE 24, 2022

Now open for public comment over a 30-day period, IAB US recommends re-examining the 10-second cumulative exposure duration for counting a valid impression, incorporating new advertising formats beyond two-dimensional and video, and defining in-game measurement terms to align with broader cross-channel efforts.

Ad Tech 98

Ad Tech Agency Media Audience 98

VideoWeek

DECEMBER 16, 2022

The firm tracks and analyses impression-level data across CTV, mobile, web and in-app environments. Apple is taking steps to begin opening up iPhones and iPads to third-party app stores, according to a report from Bloomberg, in preparation for the EU’s Digital Markets Act coming into force in 2024. The Week For Agencies.

Media 98

Media Audience Retail Display Advertising 98

VideoWeek

JULY 22, 2022

Médiamétrie Plans to Start Measuring Streaming Audiences in 2024. AdPlayer.Pro Surpasses 52 Million Daily Served Impressions. Google Ads Introduces Asset Library and Video Creation Tool. Google this week added a pair of products to Google Ads. It’s a mess,” said Médiamétrie CEO Yannick Carriou.

Clickbait 52

Clickbait Agency Media Ad Exchange 52

VideoWeek

FEBRUARY 2, 2024

ShowHeroes and Adelaide Bring Attention Measurement to CTV ShowHeroes, a video ad tech company, has announced a new attention measurement solution for CTV, in partnership with attention specialist Adelaide. Dentsu plans to expand the tool to global markets later in 2024. Studies carried out by xpln.ai CEO Fabien Magalon.

Retail 52

Retail Media Cookies Agency 52

Smart-Hub

OCTOBER 24, 2022

It was originally scheduled to end support in the second quarter of 2022, then moved to 2023, and now it’s been pushed again to 2024. Third-party cookies are responsible for a variety of ad settings, including targeting, frequency limitation, measurement, and attribution. So you still have some time to decide how to proceed.

Advertising 40

Advertising Cookies Banner Machine Learning 40

VideoWeek

MAY 19, 2023

The Week in Tech FuboTV Taps iSpot for Incremental CTV Measurement Sport streaming service FuboTV has announced a partnership with measurement firm iSpot.tv, for CTV measurement across Fubo’s video ad inventory. The results showed that Fubo provides an average 40 percent uplift in incremental reach, according to the company.

Cookies 52

Cookies Non-Profit Agency Media 52

VideoWeek

SEPTEMBER 23, 2022

French video ad tech business Teads announced this week it is expanding into connected TV in the US, following successful beta trials. Teads says the expansion will increase its overall reach to nearly two billion monthly users across all platforms, while also adding the specific strengths of CTV inventory to its portfolio.

eCommerce 59

eCommerce Media Ad Tech Entertainment 59

VideoWeek

SEPTEMBER 1, 2023

The filing accuses the execs of misrepresenting Disney+’s financial future in 2020, when they predicted that by 2024, the SVOD service would be in profit and have 230-260 million subscribers. The suit names Disney CEO Bob Iger, as well as former CEO Bob Chapek and CFO Christine McCarthy. The parent company generated revenues of €9.7

Entertainment 52

Entertainment eCommerce Agency Media 52

Single Grain

JUNE 13, 2023

TrueList ) Among mobile users, 14% of horizontal video ads capture the attention of 30% of viewers, whereas the majority of users engage with up to 90% of vertical video ads. Influencer Marketing Hub ) Influencer Marketing delivers an impressive 11 times the return on investment (ROI) compared to banner ads.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102