illumin

JANUARY 16, 2024

In 2024, Meta, and Facebook in particular, are continuing to shift away from written posts and pictures and towards short-form videos. eMarketer adds that while TikTok will remain dominant with users in 2024, Facebook is going to be the higher revenue earner, with Facebook bringing in $1.02 per user, per hour by 2025.

Advertising 95

Advertising Retail Impressions Ad Space 95

Adweek

JANUARY 25, 2024

There has been a lot of talk whether CPMs (cost per thousand impressions) or CPAs (cost per acquisition) even still make.

Advertising 243

Advertising Cookies Impressions Media 243

Basis

JANUARY 2, 2024

2024 is shaping up to be a dynamic year in programmatic advertising. Signal loss is top of mind throughout the industry as third-party cookie deprecation in Google’s Chrome browser becomes a reality: Cookies will be disabled for 1% of users in Q1 of 2024, and the rest appear set to be disabled by year’s end.

Advertising 59

Advertising Cookies Impressions Audience 59

Martech

NOVEMBER 28, 2023

Television advertising has undergone significant transformations in recent years, and 2024 promises to be no different. Here are a few of the key trends shaping the future of TV advertising in 2024. This increases ad campaign efficiency by eliminating wasted impressions. It also leads to higher engagement and conversion rates.

Advertising 86

Advertising Conversion Rate Conversion Impressions 86

AdExchanger

JANUARY 10, 2024

While 2023’s return to fiscal responsibility made for rough waters, it will pale in comparison to 2024. Despite 2023’s turmoil, there’s […] The post The Precipice of Peril: Publishers And Ad Tech Face A Harsh 2024 appeared first on AdExchanger.

Ad Tech 117

Ad Tech Cookies Conversion Media 117

Exchange Wire

APRIL 10, 2024

The French pubtech company Opti Digital has just unveiled its 2023 results, marking an impressive success with a notable 33% increase in gross margin. Looking ahead to 2024, the company aims for an ambitious 60% growth. The post AdTech Opti Digital Forecasts +60% Growth in 2024 appeared first on ExchangeWire.com.

Impressions 45

Impressions 45

Basis

FEBRUARY 15, 2024

Today, we’re digging into all this and more as we explore the state of digital audio in 2024. What’s The State of Digital Audio Advertising In 2024? Wrapping Up: Why Embrace Digital Audio In 2024? Why is digital audio such a powerful medium, and how can advertisers harness that power in their campaigns this year? Let’s dive in.

Advertising 81

Advertising Cookies Audience Banner 81

Basis

JANUARY 26, 2024

We need those skills to fuel 2024’s forecasted ad spend growth , which follows 2023’s rocky start but generally stable finish. Measurement of these channels is also far more interesting today, with options to track impression delivery by audience/geography and to use visit lift studies for brands with brick-and-mortar locations.

Advertising 78

Advertising Marketing Cookies Impressions 78

Ad Monsters

JANUARY 12, 2024

CTV is here to stay, but what changes should we expect in 2024? Numbers are only expected to go up from here, but what are some trends we will see in 2024 and beyond? It’s time for CTV professionals to rely on AI and video-level data. “Going into 2024, the streaming industry should be paying close attention to AI.

Viewability 88

Viewability Electronics Retail Audience 88

Basis

JANUARY 23, 2024

Read on to learn key considerations for capturing audience attention, cutting through the clutter, and crafting winning campaigns in 2024 (and beyond). In 2024, audiences will consume more than 12 hours of digital media per day. Bored by the video that popped up on TikTok?

Audience 63

Audience Impressions A/B Testing Pop-Up 63

Martech

NOVEMBER 14, 2023

As you do, let’s think about some events that shaped decision-making and will likely factor into your planning for 2024. In 2024, I expect select ESPs will launch significant applications that will reduce time and increase sophistication to increase relevance for customer messaging. This will continue In 2024.

Marketing 123

Marketing Retail Retargeting MarTech 123

Ad Monsters

JANUARY 16, 2024

In 2024, the winning candidates may determine who has the best streaming game. To win in 2024, political advertisers must prepare to rethink decades’ worth of proven strategies while maximizing their data assets to take advantage of the television’s fast-evolving, advanced targeting capabilities.

Advertising 81

Advertising Cookies Media Ad Targeting 81

Basis

DECEMBER 1, 2023

Here are some trends and tips for making the most of cannabis ad spend in 2024: Trend #1: Prioritizing Targeted Brand Awareness There are a lot of consumers out there who are new to cannabis. Hungry for more 2024 trends? Hungry for more 2024 trends? DOOH is great for cannabis advertising for a variety of reasons.

Marketing 59

Marketing Brand Awareness Education Audience 59

Digiday

JANUARY 17, 2024

Sponsored by LiveRamp From policy changes to the cookie’s demise, the advertising industry is already transforming just a few weeks into 2024.

Marketing 75

Marketing Cookies Impressions Retail 75

Basis

DECEMBER 1, 2023

The 2024 US election cycle is poised to be quite the ride for political advertisers. To add to the drama, awareness-building and fundraising efforts start earlier each election cycle, so the wheels of 2024 campaigns are already in motion. Strong growth is expected in 2024 as CTV spend is forecast to reach $1.3

Advertising 54

Advertising Ad Inventory Audience Impressions 54

MNTN

JANUARY 16, 2024

The beginning of a new year can mean many things to people, but in advertising land, the much-talked-about topic for 2024 is advertising-based video on demand (AVOD). Now with Amazon’s recent announcement of an ad tier, 2024 is sure to be a pivotal year for AVOD. Amazon is Promising Massive Ad-Supported Reach, But Will They Come Good?

Pop-Up 98

Pop-Up Advertising Impressions Audience 98

OpenX

JANUARY 9, 2024

In recognition of OpenX’s practices, benefits and rewards, and competitive compensation, OpenX has been named one of Built In’s Best Places To Work 2024 in five major lists. Impressively, OpenX earned at least one award for each of the US cities in which we operate an office.

Impressions 52

Impressions 52

Digiday

JULY 12, 2023

Chris Rooney, pharmaceutical lead, client vertical sales, DISH Media As streaming TV continues to win greater audience share, pharma marketers are using impression-based buying to drive DTC connections and build incremental reach. billion by the end of 2024.

Impressions 47

Impressions Pharmaceuticals Healthcare Marketing 47

illumin

FEBRUARY 12, 2024

While there were questions about whether Swift would make the big game (given her commitments to her Eras tour in Tokyo) she managed to make an impressively quick international flight to support the Chiefs and her significant other in Las Vegas. So, how many Taylor Swift references did you expect to see on game day? And were you right?

Audience 105

Audience Ad Tech Impressions Media 105

Martech

DECEMBER 8, 2023

When customers see your marketing assets, what impression do you want them to have? The post Top tips for building a successful brand strategy in 2024 and beyond appeared first on MarTech. When developing your strategy, think about brand associations. What do they think when they see your logo? Perceptions influence behavior.

Impressions 131

Impressions Audience Marketing MarTech 131

Ad Monsters

DECEMBER 28, 2023

While 2023 was a year for antitrust suits filed and in some cases lost, 2024 will be a year when key decisions will be made and appealed. Circuit Court of Appeals sometime in 2024. Both these cases can turn 2024 into a monumental year for the entire industry.

Cookies 63

Cookies GDPR Retail Banner 63

Smart-Hub

FEBRUARY 12, 2024

Video advertising is getting more and more demand, and in 2024, the video ad spending is expected to exceed $190 billion. billion in 2024. Channels For Launching Video Campaigns Video ads are not an innovation in 2024, but their ecosystem is evolving continuously. billion in 2024. SmartHub's Features Have No Limits!

Video Ads 52

Video Ads Ad Exchange Advertising Ad network 52

Exchange Wire

MAY 2, 2024

GumGum, a contextual-first, global digital advertising platform, today (May 2nd, 2024) announced an impressive 38% reduction in bidstream carbon emissions in 2023 through its partnership with Assertive Yield (AY), a pioneer in AI-driven traffic shaping solution for supply-side platforms (SSPs) [.]

Impressions 105

Impressions Advertising 105

AdvertiseMint

JANUARY 24, 2024

In this article, we spotlight 17 top platforms that can take your ads game to new heights in 2024. For example, The Trade Desk and MediaMath are some of the awesome DSPs available in 2024. For good reasons, this platform is on the list of best ones to use in 2024. This means better ROI for your digital advertising campaigns.

Advertising 52

Advertising Ad Exchange Pop-Up Demand Side Platform 52

AdvertiseMint

DECEMBER 18, 2023

As of January 2024, Amazon is worth over $1.5 This Jeff Bezos-owned company’s impressive net worth attracts investors to it. What factors contribute to Amazon’s impressive net worth? What Is Amazon’s Net Worth? The company’s value has risen by 84.59% in the past year.

Retail 40

Retail Impressions Shipping Marketing 40

Digiday

MARCH 19, 2024

The results were impressive, from the highest marketing mix modeling ROAS of any CVS marketing channel to 40 million store visits and a 20% surge in website traffic. This partnership underscores a commitment to delivering efficient, forward-thinking strategies that provide CVS competitive advantages in the healthcare industry.

Machine Learning 62

Machine Learning Media Healthcare Impressions 62

MNTN

FEBRUARY 6, 2024

This article delves into the intricacies of OTT advertising, exploring how it works in 2024 and why it’s becoming an indispensable part of modern digital marketing strategies. Ad Impressions : A count of the total ads shown to viewers, reflecting the reach of your campaign. What is OTT Advertising?

Advertising 98

Advertising Retargeting CPA Audience 98

MNTN

MARCH 26, 2024

Peacock charges per impression (view), so if you intend to get your content in front of many consumers at once, which you naturally do, expect to pay more. The post Peacock Advertising in 2024: The Complete Guide for Marketers appeared first on MNTN. How Much Does It Cost To Advertise on Peacock? Contact us today to request a demo.

Advertising 52

Advertising Marketing Banner Audience 52

MNTN

MARCH 26, 2024

Peacock charges per impression (view), so if you intend to get your content in front of many consumers at once, which you naturally do, expect to pay more. The post Peacock Advertising in 2024: The Complete Guide for Marketers appeared first on MNTN. How Much Does It Cost To Advertise on Peacock?

Advertising 52

Advertising Marketing Banner Audience 52

MNTN

DECEMBER 4, 2023

For the growing landscape of Connected TV (CTV) advertising , 2024 is poised to be its biggest year yet. In just a few clicks, your ads start serving on the best streaming networks, and our proprietary tech will track every impression to help you gauge the impact of your ads. MNTN’s platform also makes it easy to launch your campaign.

Video Ads 52

Video Ads Audience Conversion Rate Advertising 52

MNTN

DECEMBER 4, 2023

For the growing landscape of Connected TV (CTV) advertising , 2024 is poised to be its biggest year yet. In just a few clicks, your ads start serving on the best streaming networks, and our proprietary tech will track every impression to help you gauge the impact of your ads. MNTN’s platform also makes it easy to launch your campaign.

Video Ads 52

Video Ads Audience Conversion Rate Advertising 52

Ad Monsters

MAY 16, 2024

A recent study unveiled by GSTV, the network that programs gas station screens, at the 2024 IAB NewFronts conference highlights GSTV’s prowess in capturing viewer attention, surpassing digital, CTV, and linear television platforms. Elevated attention on GSTV leads to stronger brand recall compared to industry benchmarks.

Viewability 96

Viewability Impressions CPM Audience 96

MNTN

JANUARY 11, 2024

And with 21% of streamers planning to reduce their service count in 2024, it looks like that behavior is bound to continue. Connected TV in the News Brands Like Francesca’s & Care/of Are Betting on Connected TV in 2024 Modern Retail Apparel brand Francesca’s first started experimenting with Connected TV ads in late 2022.

Shipping 98

Shipping Impressions Retail Audience 98

AdvertiseMint

DECEMBER 17, 2023

Dressed to impress, selfie game strong. Simple Instagram Captions On Instagram, simplicity can be the key to making a lasting impression. Another year older, wiser, and more fabulous than ever. Let the birthday shenanigans begin! BirthdayVibes. Found my happily ever after. Now, where’s the cake? Wedding vibes only. WeddingBliss.

Impressions 52

Impressions Audience Agency Marketing 52

MNTN

NOVEMBER 16, 2023

The platform charges per impression, so if your ad does big numbers, you can expect to pay more. The post Hulu Advertising in 2024: The Complete Guide for Marketers appeared first on MNTN. How Much Does It Cost To Advertise on Hulu? Hulu’s advertising costs are relatively inexpensive, with a $500 minimum ad spend per campaign.

Advertising 52

Advertising Marketing Audience Ad Targeting 52

MNTN

NOVEMBER 16, 2023

The platform charges per impression, so if your ad does big numbers, you can expect to pay more. The post Hulu Advertising in 2024: The Complete Guide for Marketers appeared first on MNTN. How Much Does It Cost To Advertise on Hulu? Hulu’s advertising costs are relatively inexpensive, with a $500 minimum ad spend per campaign.

Advertising 52

Advertising Marketing Audience Ad Targeting 52

Digiday

DECEMBER 20, 2023

Barbie was an undeniable global sensation this year — not only did the movie rake in an impressive $1.4 billion during its theatrical run but its seemingly endless brand licensing deals made the brand ubiquitous.

Marketing 83

Marketing Entertainment Impressions Agency 83