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First-Party vs. Third-Party Cookies: What Marketers Need to Know

Smart-Hub

APRIL 1, 2024

Feature Freedom: Skyrocket Your Ad Exchange With SmartHub! Book Your Complimentary Consultation Let Us Hear from You Evolution of Cookie Tracking Cookies were first introduced in 1994, so this year, 2024, they have an anniversary. What Are First-Party Cookies? The order is completed faster.

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Cookies First-Party Cookies Ad Exchange Marketing 56
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6 Alternatives to Third-Party Cookies and Mobile IDs in AdTech

Clearcode

JANUARY 22, 2023

It’s important to note that there are two main types of cookies: First-party cookies and third-party cookies. First-party cookies are created by the website that the user is visiting. Third-party cookies are created by websites other than the one the user is visiting.

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Cookies First-Party Cookies Audience Retargeting 90
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