Ad Monsters

MAY 13, 2024

Political advertisers are forecasted to spend over $12 billion across all channels during the 2024 election cycle, the most in United States history, according to the latest figures from eMarketer. Talk to your advertising partners today and take control of your schedule for the fall of 2024.

Advertising 87

Advertising Ad Space Entertainment Retail 87

illumin

NOVEMBER 20, 2023

It involves the strategic planning, negotiation, and purchase of ad space and time on various media channels to reach a target audience effectively and, with the rise of digital advertising, media buying has evolved to include both traditional and digital channels. Media buyers place the ads on selected channels and platforms.

Media 52

Media Conversion Rate Audience Demand Side Platform 52

illumin

MAY 21, 2024

Podcast consumption (and its advertising) is seeing rapid growth, especially among Canadian audiences. million USD in 2024. The purpose of podcast ads is to offer a unique medium for brands to promote themselves to highly engaged and loyal audiences. Nowadays, podcasts are typically part of a podcast network.

Advertising 52

Advertising Affiliates Audience Ad Space 52

Martech

OCTOBER 19, 2022

It does this while letting you target your ads to exactly the audience you’re looking for. Programmatic advertising is now being used to sell ad space for CTV, digital radio and digital out of home (DOOH). The DSP is connected to a data management platform (DMP) which ensures the placement targets the right audience.

Advertising 113

Advertising Marketing Ad Exchange Retail 113

Ad Monsters

DECEMBER 20, 2023

Digital media experts expect a slight ad spend slowdown heading into next year, but a DoublVerify survey predicts that retail media networks will grow significantly in 2024. While GroupM and others are forecasting a modest slowdown in advertising spending next year, one channel will see a sizable bump: retail media.

Retail 59

Retail Media Brand Awareness Ad Space 59

Smart-Hub

DECEMBER 22, 2023

What is Ad Tech? It transforms how businesses engage with their audiences and requires technical expertise to navigate. Ranging from businesses of all sizes to marketing agencies, advertisers leverage technology to deliver targeted messages to specific audiences, optimizing their reach and impact.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Basis

AUGUST 30, 2023

For example, Google is updating product pages with more details to inform data-driven decisions that boost ROAS, making it easier to onboard local ads. Google is also rolling out more A/B experiment opportunities and expanding ad space in the top search slot for users who have shown explicit shopping intent.

Video Ads 77

Video Ads Retail eCommerce Ad Space 77

MNTN

FEBRUARY 6, 2024

As the digital landscape evolves, OTT advertising has emerged as a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. Over-the-top ads , cutting through traditional broadcast methods, allow for targeted, personalized advertising beyond the constraints of conventional TV.

Advertising 98

Advertising Retargeting CPA Audience 98

The Ad Tech Blog

APRIL 8, 2024

Welcome to the cutting edge of change, where MarTech meets AI to redefine how businesses reach their audiences online. While both focus on reaching consumers digitally, martech covers a broader spectrum, including tools for creating, managing, and analyzing campaigns, whereas Ad Tech specifically targets the buying and selling of ad space.

MarTech 130

MarTech Advertising Machine Learning Conversion Rate 130

Basis

JUNE 29, 2022

In advertising, meanwhile, new consumer privacy regulations and decreased targeting options from giants like Meta are forcing brands and agencies to rethink their approaches to finding their audiences. To place their ads in front of the right people, marketers identified contextually relevant environments within those channels.

Geo targeting 76

Geo targeting Advertising Cookies Audience 76

AdvertiseMint

JANUARY 24, 2024

Instead of blasting ads and hoping they stick, programmatic platforms let you get super targeted. In this article, we spotlight 17 top platforms that can take your ads game to new heights in 2024. Plus, you can manage your digital ad space easily and quickly with programmatic platforms.

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Advertising Ad Exchange Pop-Up Demand Side Platform 52

Digital Remedy

JUNE 6, 2022

With more households watching more streaming content, advertisers have, of course, taken notice, increasingly shifting ad dollars toward OTT and CTV channels. In fact, CTV ad spending is expected to surge 40% by the end of this year, totaling over $14.4b, and is forecast to more than double to $29.5b matter most for your strategy.

CPA 52

CPA Conversion Brand Awareness Ad Space 52

Digital Remedy

JUNE 6, 2022

With more households watching more streaming content, advertisers have, of course, taken notice, increasingly shifting ad dollars toward OTT and CTV channels. In fact, CTV ad spending is expected to surge 40% by the end of this year, totaling over $14.4 billion by 2024. . How much flexibility is there to shift ad spending?

CPA 52

CPA Conversion Brand Awareness Ad Space 52

Clearcode

MARCH 17, 2023

billion active video game players worldwide and by 2024, the number is expected to reach 3.32 Companies that are starting to invest in in-game advertising are seeing a lot of benefits and innovative ways of reaching their target audience without disrupting the user experience.

Advertising 52

Advertising Brand Awareness Audience Banner 52

NewProgrammatic

MAY 10, 2022

By offering interest-free installments, Buy Now Pay Later services appeal to audiences concerned about their spending and seek chances to utilize a privacy-oriented and cheaper format of consumer credit. Buy Now Pay Later offers have a rather characteristic audience that could be shortly described as purchase-driven. Growing user-base.

Marketing 52

Marketing Impressions Audience Advertising 52

Single Grain

AUGUST 3, 2023

Well, with many types of digital ads, it can be difficult to know where you should invest your ad dollars. While we can expect to see past years’ trends continuing in 2024, the new year will also bring more technological innovations, market changes and privacy concerns. billion in 2024. What’s causing this trend?

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

Single Grain

JANUARY 15, 2024

By selling ad spaces across its various platforms, it capitalizes on its massive reach without directly selling services or products. So, before you jump on the online course bandwagon, ask yourself: is this the best way to serve my audience and grow my business? The post Selling Online Courses: Is It Worth It in 2024?

Education 52

Education Ad Space Entertainment Retail 52

Martech

JANUARY 3, 2024

I recently spoke with a professional colleague who worked in the ad space for years. Some very sad figures Only 36% of ad spending on demand-side platforms actually reached the advertiser’s intended audience, according to the Association of National Advertisers (ANA). which seems increasingly likely. In your inbox.

Advertising 111

Advertising Impressions Demand Side Platform Conversion 111

Digiday

JULY 28, 2022

When publishers first began experimenting with VR, it was anticipated that they would largely use the technology to provide immersive storytelling experiences for their audiences and to place ads within those environments — virtual extensions of two key publisher services. billion by 2024. It will change the way we interact.

Entertainment 74

Entertainment Media Marketing Education 74

VideoWeek

NOVEMBER 10, 2023

On Wednesday, the company warned that inflation would push into 2024. Reach added that ad demand has been soft so far this year, while Facebook’s deprioritisation of news content has also knocked the publisher’s revenues.

Video Ads 52

Video Ads Impressions Viewability Media 52

Digital Remedy

NOVEMBER 29, 2022

This change may take some adjusting for an audience spanning multiple demographics and age groups who have already put in a lifetime of viewing America’s games. Amazon and Nielsen: Bringing Advertisers Granular Audience Data. As of now, it is still being determined how many minutes of ad space are included in each package.

Advertising 52

Advertising Audience Media Brand Awareness 52

Digiday

MARCH 6, 2023

Brands over the last few years, especially DTC brands, have tried to further diversify their ad spends across alternative social media platforms to become less reliant on Meta as costs increase, ad space becomes saturated and data privacy measures muddy targeting capabilities. of digital ad spending this year.

Advertising 66

Advertising Media Agency Audience 66

VideoWeek

JANUARY 13, 2023

The switch-up reflects the shift of ad dollars from traditional TV to streaming and digital, following in YouTube’s footsteps, which joined the upfronts fray last year. Meanwhile, Netflix revealed it will show the Screen Actors Guild (SAG) Awards from 2024 as part of its foray into live streaming. The Week in Tech.

Ad Tech 98

Ad Tech Media Agency Advertising 98

illumin

JANUARY 22, 2024

Meta advertising through the years Meta advertising has been around for more than a decade, dating back to 2004 in the platform’s infancy stages when it offered ‘ flyers ‘ and bits and pieces of ad space to companies in exchange for a small financial cushion to get the platform off the ground. to reach the right audience.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

Digital Remedy

JULY 5, 2023

The industry built tools to better target streaming audiences and measure their viewing behaviors, with the goal of providing the most compelling ad opportunities for marketers looking to connect with valuable consumers. Making up 10% of all digital ad spending, CTV ad spending is expected to reach $29.29b in 2024.

Conversion 52

Conversion Ad Space Impressions Audience 52

Single Grain

NOVEMBER 14, 2023

This gives you the opportunity to test different ad creatives, targeting parameters and campaign strategies without committing significant financial resources upfront. From Facebook to Google to Amazon, these sites have enormous and highly engaged audiences, as well as increasingly sophisticated audience targeting systems.

Ad network 98

Ad network Conversion CPC CPM 98

VideoWeek

SEPTEMBER 29, 2023

LG Ad Solutions and Affinity Launch CTV Targeting Tool LG Ad Solutions and Affinity, a purchase insights firm, have launched a targeting and measurement tool for CTV. LoopIQ uses purchase data to reach relevant CTV audiences and measure campaign impact on customer spend. The format is due to launch in beta in early 2024.

Media 52

Media Non-Profit Advertising Ad Tech 52

VideoWeek

MAY 20, 2022

Specifically, the bill would block any company which exceeds the threshold and runs an exchange from also running buy or sell-side brokerages, or from selling any of their own ad space. ISBA has set aside two years for the build phase, anticipating that it will undergo final testing towards the end of 2023, before going live in 2024.

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Impressions Ad Tech Media Agency 52