Adtelligent

MAY 12, 2024

According to the statistics below, it has been one of the most rapidly growing segments of modern advertising: Source: [link] This tactic uses algorithms and tools to determine, order, and, eventually, purchase some much-needed ad space. According to the following YouTube stats, “YouTube has 2,70 billion users as of March 2024.”

Advertising 52

Advertising Cookies Ad Space Audience 52

Smarty Ads

SEPTEMBER 15, 2023

Leveraging the potential of digital video advertising has become an incredibly effective approach to capture and involve customers. The era of commercials exclusively on TV screens has passed; today, audiences are flocking to the digital world in pursuit of relatable content.

Video Ads 52

Video Ads Advertising Audience 52

MNTN

FEBRUARY 9, 2024

With this guide in hand, you’ll have everything you need to be an expert in TV advertising in 2024. Television advertising refers to the use of commercial television spots to promote products, services, or brands to a broad audience. What Is Television Advertising? All cable TV is linear, but not all linear is cable TV.

Advertising 98

Advertising Marketing Retargeting CPA 98

MNTN

MARCH 26, 2024

If you’re interested in advertising on Peacock and taking advantage of its expansive audience, here’s everything you need to know. Peacock advertising refers to the non-skippable ads that appear as viewers enjoy their favorite shows and movies on NBCUniversal’s streaming platform. What Is Peacock Advertising?

Advertising 52

Advertising Marketing Banner Audience 52

MNTN

MARCH 26, 2024

If you’re interested in advertising on Peacock and taking advantage of its expansive audience, here’s everything you need to know. Peacock advertising refers to the non-skippable ads that appear as viewers enjoy their favorite shows and movies on NBCUniversal’s streaming platform. What Is Peacock Advertising?

Advertising 52

Advertising Marketing Banner Audience 52

Basis

FEBRUARY 28, 2024

third-party cookie deprecation, ATT impacts, and data privacy regulations), capitalizing on AI and automation solutions integrated into the platform is an effective way to manage media campaigns efficiently, expand existing audience targeting to reach engaged new users, and create a high volume of ad iterations for easier creative testing.

Machine Learning 84

Machine Learning Cookies Conversion Media 84

VideoWeek

MAY 3, 2024

In this week’s Week in Review: TF1 reports strong Q1 ad growth, Roblox rolls out video ads, and Sony and Apollo up their bid for Paramount. Percent Ad Revenue Growth After Streaming Revamp TF1 revenues were up 6.7 Initial brands deploying video ads on Roblox include e.l.f Top Stories TF1 Reports 6.6

Video Ads 52

Video Ads Ad Tech Media Audience 52

MNTN

JANUARY 30, 2024

With its convenience, seemingly infinite content, and high levels of personalization, Connected TV (CTV) has revolutionized how modern audiences consume television. As an advertiser, your TV ads are a key part of that experience, so you play a major role in the quality of those CTV experiences. Try out a couple of different ads.

Audience 52

Audience A/B Testing Entertainment Advertising 52

Ad Monsters

MARCH 13, 2024

Vast & Paapi Overview, Why It’s Not Going to Work Right Now In one corner we have VAST, short for Video Ad Serving Template , this is the industry standard that video players use to serve ads. It’s an XML schema launched by the IAB in 2008 that has standardized the industry’s approach to video. What Does Work?

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Fill rate Video Ads Ad Server Audience 104

Basis

FEBRUARY 28, 2024

third-party cookie deprecation, ATT impacts, and data privacy regulations), capitalizing on AI and automation solutions integrated into the platform is an effective way to manage media campaigns efficiently, expand existing audience targeting to reach engaged new users, and create a high volume of ad iterations for easier creative testing.

Machine Learning 52

Machine Learning Cookies Conversion Media 52

PubMatic

OCTOBER 5, 2023

Before you know it 2024 will be at our doorstep. Twas nearly election season and all through the house – With the 2024 primaries nearly upon us, there’s no better time for US publishers to get ready to capture additional revenue from what’s predicted to be the highest political ad spend year on digital to date.

CPM 101

CPM Cookies Ad Inventory Video Ads 101

MNTN

NOVEMBER 16, 2023

Hulu lets you target your audience based on demographics, location, and interests, pairing your ads with the content your customers are watching. Hulu advertising involves creating non-skippable ads that are shown to customers as they watch shows and movies on the streaming platform. What Is Performance TV?

Advertising 52

Advertising Marketing Audience Ad Targeting 52

MNTN

NOVEMBER 16, 2023

Hulu lets you target your audience based on demographics, location, and interests, pairing your ads with the content your customers are watching. Hulu advertising involves creating non-skippable ads that are shown to customers as they watch shows and movies on the streaming platform. What Is Performance TV?

Advertising 52

Advertising Marketing Audience Ad Targeting 52

Martech

APRIL 3, 2024

billion DAU across all apps in January 2024. Pinterest 498 million DAU in January 2024. billion monthly active users (MAU) in February 2024, up from 430 million in 2019. Many businesses run image and video ads and leave it at that, but here’s what the moderator of the company-run r/Redditmarketing says is the best practice.

Audience 82

Audience MarTech Video Ads Media 82

VideoWeek

JUNE 16, 2023

Uber Set to Roll Out Video Ads Uber plans to begin running full-length video ads across its ride sharing app, as well as its delivery apps Uber Eats and Drizly, the WSJ reported this week. Uber has been growing out its ad business in recent months, with the company aiming to reach $1 billion in ad revenues in 2024.

Video Ads 52

Video Ads Retail Media Ad Tech 52

AdvertiseMint

JANUARY 27, 2024

This blog post will explain everything about the video aspect ratio on this social media platform. What Are the Ideal TikTok Video Ad Specs? If you want to make good TikTok videos that appeal to your target audience, nailing the right video specifications is key. Video resolution. Video ad formats.

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Video Ads Audience Communications Agency 52

VideoWeek

DECEMBER 8, 2023

” Barb Signs MetaBroadcast and Clearcast for Faster Audience Reporting Barb, the UK’s TV measurement body, has awarded three contracts for its audience measurement service. Led by former Audiences Director Neil Mortensen, the group will pool expertise from marketing, media research, analytics and data science.

Video Ads 52

Video Ads Media Ad Tech Agency 52

Digiday

JANUARY 29, 2023

The cost of advertising there keeps rising but delivering smaller and older audiences, where both Screenvision and NCM offer a more captive crowd. “If We believe that the partners are going to push for more upfront commitments and do their best to steal share from video dollars,” said the exec. NCM’s Rosen agreed.

Video Ads 67

Video Ads Media Advertising Brand Awareness 67

Martech Series

DECEMBER 27, 2022

One of these was the deadline extension for third cookie deprecation to the second half of 2024. First party data offers the ability to deliver a highly targeted and personalized experience to audiences which is a win-win situation for all parties involved. billion in 2024. So, what is contextual targeting fixing?

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Ad Tech Ad Server Video Ads Cookies 98

Smart-Hub

APRIL 29, 2024

Automation With the development of ML and AI, automation is becoming more omnipresent in programmatic ads trends. All of these will remain relevant in 2024, as AI technology reduces the amount of human labor as well as increases sales efficiency. Another example is Integral Ad Science, an ad verification company.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

Digiday

MAY 24, 2023

Though it has historically attracted only a small portion of video ad dollars committed to television platforms, cinema ad firm Screenvision pitched media buyers and marketers at its upfront presentation Tuesday night with the notion that it delivers a far more attentive audience than any other video or digital alternative out there.

Video Ads 64

Video Ads Media Audience Marketing 64

Basis

SEPTEMBER 13, 2022

, digital video , connected TV (CTV), digital audio (as a subset of rich media), and, within that, podcast advertising. By 2024, programmatic CTV video ad spend is projected to sustain its solid double-digit growth and likely play an even bigger role in the broader TV advertising market. respectively in 2024.

Advertising 87

Advertising Cookies Rich Media Video Ads 87

illumin

FEBRUARY 20, 2024

dollars by 2024. As mentioned earlier, ad spend for mobile devices is expected to surpass billions of dollars by 2024. At this rate, smartphone use continues to garner sustainable growth in 2024. On the other hand, some users find these types of ads annoying and ineffective since they are intrusive to the user experience.

Advertising 52

Advertising Banner Mobile Ads Mobile Search 52

MNTN

JUNE 6, 2022

The last year has seen a rise in the number of consumers watching ad-supported Connected TV content. In fact, by 2024, eMarketer estimates those AVOD service subscribers will make up half of all internet users. This delivery mechanism is significant in making the video ad marketplace more transparent to marketers and agencies.

Healthcare 97

Healthcare Ad Tech Video Ads Audience 97

VideoWeek

JUNE 8, 2022

Zenith predicts the “rapid development” of CTV and AVOD streaming – as well as the introduction of ad-funded tiers by Netflix and Disney+ – to drive 15.4 As a result online video ad spend will climb from $62 billion in 2021 to $95 billion in 2024, according to the report. billion in 2024.

Brand Awareness 59

Brand Awareness Video Ads Media Agency 59

VideoWeek

APRIL 26, 2024

WBD says Olli has an audience graph covering its direct relationships with consumers which covers over 100 million households and 700 million devices across the US, which it says enables it to recognise its audience across different devices and media types. TikTok responded that the feature is not available to under 18s.

Non-Profit 52

Non-Profit Cookies Ad Tech Audience 52

Basis

AUGUST 30, 2023

Google is also rolling out more A/B experiment opportunities and expanding ad space in the top search slot for users who have shown explicit shopping intent. New ways to make vertical video ads on YouTube [:03] Google is rolling out an AI -powered feature to help advertisers run videos across orientations in video action campaigns.

Video Ads 77

Video Ads Retail eCommerce Ad Space 77

Basis

AUGUST 26, 2022

And now, with many of the mobile behaviors that consumers adopted toward the beginning of the pandemic looking like they are here to stay, marketers have an array of new possibilities to effectively and efficiently meet the needs, habits, and surroundings of their audience—and to build more trust-based, personalized relationships at scale.

Advertising 77

Advertising Mobile Ads Retail Entertainment 77

Aronson Ads

OCTOBER 25, 2023

Starting in early 2024, all discovery campaigns will be automatically updated. Demand Gen ads will be shown on the following platforms: YouTube shorts YouTube in-stream YouTube in-feed Discover feed Gmail Additionally, we will be able to reach a whole new audience with the lookalike segments.

A/B Testing 52

A/B Testing Audience Video Ads Conversion 52

Basis

MARCH 22, 2023

Our 2020 report confirmed the growing use of programmatic advertising and the emerging interest in CTV ads , seemingly giving a 2022 winning playbook for midterm campaigns. Could 2024 see the same rate of growth in CTV ad spending? Video ads, whether linear TV or digital formats, have long been popular for political marketers.

Advertising 74

Advertising Impressions CPM Cookies 74

Digital Remedy

OCTOBER 2, 2023

Today, massive multi-location brands and franchises are taking a local-first approach to their performance marketing strategies, helping them better resonate with their target audience. While political advertising is projected to be a major category in 2024, BIA projects initial spending to kick off in late 2023.

Agency 105

Agency Retargeting Real Estate Pop-Up 105

Brid.tv

JANUARY 5, 2024

One of the most anticipated industry changes is happening in 2024 – the start of Google’s third-party cookies phase-out. Reach your target audience even in a cookieless environment with data-driven semantic & segmantic targeting. But what novelties does this gradual process bring to the online advertising world?

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Cookies GDPR First-Party Cookies Ad Tech 68

Basis

APRIL 24, 2023

Both are prime examples of how digital OOH advertising can help marketers reach captive audiences. We’ll let the numbers speak for themselves: By 2024, US DOOH ad spend is forecast to reach $3.2 billion , making up approximately one-third of total OOH ad spend. Or that play above the pump at a gas station? YoY in the US.

Advertising 62

Advertising Demand Side Platform Pop-Up Audience 62

MNTN

NOVEMBER 15, 2023

Not to sound dramatic, but whether or not your ad resonates with your audience can make or break your entire campaign. With the right video ad creative, you can ensure you connect with your audience and run a successful Performance TV ad campaign. What Elements Make This Ad So Great?

Education 52

Education Audience Video Ads Brand Awareness 52

Martech

APRIL 19, 2024

An engaged audience interested in products and services According to a study by TINT , more than three-quarters of consumers said they use social media to search or discover new products and vendors. According to Statista , average daily social media usage worldwide was 143 minutes per day, as of 2024, or about 2.5

Media 108

Media Marketing Machine Learning MarTech 108

Digital Turbine

SEPTEMBER 12, 2022

While growth earlier this year may have slowed a bit, mobile is still the channel to prioritize when it comes to gaming and engaging with audiences in the future. bigger than console gaming, and on the monetization side, completion rates for in-game rewarded video ads are off the charts, hitting 97% for Puzzle games. .

Video Ads 98

Video Ads Advertising Audience 98

Smart-Hub

DECEMBER 22, 2023

What is Ad Tech? It transforms how businesses engage with their audiences and requires technical expertise to navigate. Ranging from businesses of all sizes to marketing agencies, advertisers leverage technology to deliver targeted messages to specific audiences, optimizing their reach and impact.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52