Martech

DECEMBER 27, 2023

Those cookies are retiring in 2024. Google will remain firm on third-party cookie deadlines “While it’s been pushed back in the past, Google will remain firm on its 2024 deadline to remove cookies in Chrome,” said Yahoo’s Chief Revenue Officer, Elizabeth Herbst-Brady.

Marketing 124

Marketing Cookies MarTech Conversion 124

Ad Monsters

JANUARY 12, 2024

CTV is here to stay, but what changes should we expect in 2024? Numbers are only expected to go up from here, but what are some trends we will see in 2024 and beyond? It’s time for CTV professionals to rely on AI and video-level data. “Going into 2024, the streaming industry should be paying close attention to AI.

Viewability 90

Viewability Electronics Retail Audience 90

Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. A strategic content approach helps build lasting connections with your audience.

Marketing 103

Marketing Brand Lift Conversion Rate Brand Awareness 103

illumin

JANUARY 9, 2024

As an integral part of a full-funnel marketing experience, retail media aims to target consumers at or near the place of purchase, encouraging conversion. Marketers are also looking to bring higher levels of creativity to the medium, making entertaining and engaging content for audiences. eMarketer predicts that retail will spend $73.55

Retail 105

Retail Media Entertainment Ad Tech 105

MNTN

DECEMBER 18, 2023

And more shifts are inevitable anticipated throughout 2024, leaving advertisers rushing to cut through the noise and focus on the essential trends for the year ahead. Isabel Greenfield, Content Marketing Manager at MNTN, recently joined Rockerbox to discuss the key trends advertisers need to know for CTV success in 2024 and beyond.

Audience 52

Audience Conversion Advertising Marketing 52

MNTN

DECEMBER 19, 2023

And as we look ahead into 2024, there’s even more on the horizon. Let’s revisit some of their conversation: Why CTV Is A Great B2B Marketing Play Let’s be honest — linear TV’s performance features are nonexistent limited. The post Level Up Your 2024 B2B Marketing Strategy appeared first on MNTN. Watch the full webinar here.

Marketing 59

Marketing Brand Awareness Audience ROI 59

Ad Rants

MAY 6, 2024

Creating online ads that don't blend into the background but genuinely engage and convert audiences is a must. These are ads that feel less like traditional promotions and more like natural, engaging content that speaks directly to your audience. Use storytelling in your ads to engage your audience emotionally and psychologically.

Conversion Rate 202

Conversion Rate Audience Conversion Advertising 202

The Ad Tech Blog

APRIL 29, 2024

But what does the horizon hold for this dynamic field as we approach 2024? Here’s a breakdown: Personalization: Tailor your content and product recommendations to the unique preferences of your audience. Seamless Checkout Process: Minimize friction in the purchase journey to boost conversions. Absolutely.

Fashion 130

Fashion Machine Learning Conversion Rate Audience 130

Martech

FEBRUARY 8, 2024

Kicking off 2024 with a bang, HubSpot’s January updates are all about enhancing your team’s capabilities in lead management, content strategy, and data analysis. Here are the January 2024 updates managers should take note of: Fast and easy compliance for new email requirements.

Audience 91

Audience Conversion Rate MarTech Conversion 91

Ad Monsters

MARCH 21, 2024

The IAB’s State of Data Report 2024 highlights a privacy-focused industry grappling with reduced data availability, resulting in significant organizational shifts and a focus on first-party data. The Signal Loss Blues According to the IAB’s data report, t he melancholic strum of signal loss will persist in 2024.

Cookies 63

Cookies Machine Learning ROI Conversion 63

MNTN

NOVEMBER 14, 2023

Marketers are all looking for the Next Big Trend in this tumultuous market — especially as we’re finalizing our 2024 plans. Below are the highlights of their conversation: Topics To Keep an Eye on in 2024 Over the last few years, the television industry has shifted drastically. In 2024, CTV ad spend is expected to reach $30.10

Conversion 52

Conversion Audience Advertising Marketing 52

MNTN

FEBRUARY 20, 2024

Advanced Measurement and Analytics : This form of advertising provides in-depth insights into how viewers engage with the ads, the overall effectiveness of the campaigns, and the breadth of the audience reached, similar to digital marketing metrics. How Does Streaming Advertising Work? How Much Does Streaming TV Advertising Cost?

Advertising 93

Advertising Marketing Audience AutoMobile 93

MNTN

DECEMBER 21, 2023

Let’s take a look at some of the conversation: The 2024 CTV Wishlist When weighing CTV partners, there are a few specific features you’ll want to make sure they have. By using website visit and conversion data, the MNTN platform always pursues the best possible performance. Jon Zucker, Sr. Ready to get started?

Retargeting 52

Retargeting Audience Conversion Marketing 52

MNTN

FEBRUARY 9, 2024

With this guide in hand, you’ll have everything you need to be an expert in TV advertising in 2024. Television advertising refers to the use of commercial television spots to promote products, services, or brands to a broad audience. What Is Television Advertising? All cable TV is linear, but not all linear is cable TV.

Advertising 98

Advertising Marketing Retargeting CPA 98

MNTN

FEBRUARY 14, 2024

Throughout the rest of 2024, it’s clear Connected TV (CTV) is going to be essential in marketing strategies. With the necessary channels in place, advertisers are exploring how to make the most out of both performance and brand marketing in 2024. Let’s take a look at some topics they covered during their conversation.

Marketing 52

Marketing A/B Testing Audience ROI 52

Basis

DECEMBER 1, 2023

billion on digital advertising, and that number is projected to hit nearly $20 billion in 2024. Trend #3: Increased Focus on Marketing to HCPs Given the increased demand for (and regulations around) patient privacy, 2024 is likely to bring a greater focus on marketing to healthcare providers (HCPs), rather than directly to patients.

Pharmaceuticals 52

Pharmaceuticals Healthcare Marketing Brand Lift 52

Basis

NOVEMBER 7, 2023

It’s a months-long marathon full of building awareness, appealing for donations, fighting primary battles, and educating audiences on who you are and what you believe in. Every election battle is fierce, but 2024 is shaping up to be one of the most hotly contested cycles in recent memory—and the most expensive in history.

Advertising 68

Advertising Education Audience Cookies 68

Basis

FEBRUARY 28, 2024

These include high bounce rates and traffic spikes without corresponding conversion increases. Consider ways to block or limit these, like captchas, using conversion-based goals with machine learning bidding, and optimizing landing page content to be very specific to the intended conversion.

Machine Learning 84

Machine Learning Cookies Conversion Media 84

MNTN

DECEMBER 22, 2023

And there’s even more to come in 2024! Let’s take a look at their conversation: 2024 CTV and Inventory Trends From new platforms, fragmentation, and the rise of free ad-supported streaming TV (FAST) , it’s safe to say 2023 was an ad-supported year — and 2024’s looking pretty good, too.

Media 52

Media ROI Advertising Conversion 52

Smart-Hub

FEBRUARY 12, 2024

Video advertising is getting more and more demand, and in 2024, the video ad spending is expected to exceed $190 billion. Video ads are more engaging than static advertisements, so they tend to have higher CTRs and are more effective in driving conversions. billion in 2024. billion in 2024.

Video Ads 52

Video Ads Ad Exchange Advertising Ad network 52

Martech

APRIL 30, 2024

Developing an effective email marketing strategy requires being aware of the constant change while continuing to strategize around the best way to bring value to your audience. Among the areas of change: Data privacy regulations, which remain a patchwork on a global and national level in the United States.

Marketing 115

Marketing MarTech Conversion Audience 115

AdvertiseMint

JANUARY 21, 2024

Are you the best Instagram hashtags in 2024? Instagram hashtags open doors to wider audiences and greater engagement. When you add trending hashtags to your Instagram posts, they become part of a larger conversation. This makes your content discoverable to a broader audience interested in similar subjects. FeatureFriday.

Fashion 52

Fashion Audience Conversion Agency 52

MNTN

NOVEMBER 6, 2023

B2B marketing teams are doing their best to balance the challenges at hand: niche audiences, technical offerings, and slimmer budgets, to name a few. How To Use AI in Your 2024 Marketing Strategy We’re not looking at AI solutions to replace humans anytime soon — and we don’t recommend your teams do, either.

Marketing 52

Marketing Conversion MarTech Audience 52

Spoton Digital Media

MAY 22, 2024

Users can have a conversation with ChatGPT, asking it questions and talking back and forth. Automation Automation is not a type of artificial intelligence, but it can sometimes be referenced in the same conversation. Change the tone of content or adjust it to speak to a different audience. We use AI with caution.

Machine Learning 52

Machine Learning Marketing Communications Display Advertising 52

MNTN

JANUARY 30, 2024

With its convenience, seemingly infinite content, and high levels of personalization, Connected TV (CTV) has revolutionized how modern audiences consume television. Engaging Content CTV platforms offer a wide range of engaging content that caters to diverse audiences. Try out a couple of different ads.

Audience 52

Audience A/B Testing Entertainment Advertising 52

Digiday

MAY 12, 2024

At this week’s Google I/O 2024, many marketers will be tuning in for any updates on the future of generative AI and search. The annual developer conference, which takes place on Tuesday, has always been a place for the search giant to highlight major innovations for its various audiences.

SEO 91

SEO Conversion Audience Media 91

Automatad Inc.

JANUARY 23, 2024

Marketers are gearing up for it by armoring themselves with potential alternatives such as contextual targeting , first-party data , and building a reliable relationship with audiences. Here is the list of alternatives marketers are considering to choose in 2024. What Is Protected Audience API? How Protected Audience API Works?

Audience 52

Audience Cookies Ad Server Viewability 52

MNTN

MARCH 26, 2024

If you’re interested in advertising on Peacock and taking advantage of its expansive audience, here’s everything you need to know. It’s a form of over-the-top (OTT) advertising that is pivotal for targeting specific audiences on the service, as it allows your brand to reach viewers across a variety of devices, from smart TVs to mobile phones.

Advertising 52

Advertising Marketing Banner Audience 52

MNTN

DECEMBER 4, 2023

For the growing landscape of Connected TV (CTV) advertising , 2024 is poised to be its biggest year yet. Below is a detailed breakdown of the ins and outs of Connected TV specs so you can make sure your ads reach the right audience. Also be sure to include a call-to-action throughout the creative.

Video Ads 52

Video Ads Audience Conversion Rate Advertising 52

illumin

MAY 2, 2024

They captivate audiences and engage imaginations while bringing brand awareness to potential customers. Journey advertising also works to reduce ad fatigue and improve audience engagement. As a part of journey advertising, multi-touch works to attribute leads, behaviors, and conversions to specific touch points.

Brand Awareness 103

Brand Awareness Audience Conversion Entertainment 103

illumin

NOVEMBER 20, 2023

It involves the strategic planning, negotiation, and purchase of ad space and time on various media channels to reach a target audience effectively and, with the rise of digital advertising, media buying has evolved to include both traditional and digital channels. One of the key elements of media buying is identifying the target audience.

Media 52

Media Conversion Rate Audience Demand Side Platform 52

Basis

FEBRUARY 28, 2024

These include high bounce rates and traffic spikes without corresponding conversion increases. Consider ways to block or limit these, like captchas, using conversion-based goals with machine learning bidding, and optimizing landing page content to be very specific to the intended conversion.

Machine Learning 52

Machine Learning Cookies Conversion Media 52

MNTN

DECEMBER 4, 2023

For the growing landscape of Connected TV (CTV) advertising , 2024 is poised to be its biggest year yet. Below is a detailed breakdown of the ins and outs of Connected TV specs so you can make sure your ads reach the right audience. Also be sure to include a call-to-action throughout the creative.

Video Ads 52

Video Ads Audience Conversion Rate Advertising 52

AdvertiseMint

DECEMBER 23, 2023

Would you like to know the highest paid TikToker in 2024? These factors include niche, audience demographics, and geographic location. Hence, TikTok creators focus on genuine recommendations to build audience trust, increasing the likelihood of conversions. In turn, they make money from their TikToks in various ways.

Affiliates 52

Affiliates Audience Entertainment Media 52

Martech

MAY 23, 2024

But the launch of HubSpot’s Content Hub in April 2024 brings some new things to the forefront. And that’s where we come back to the conversation about HubSpot’s Content Hub. This helps you make sure that all your content, regardless of the creator, resonates with your audience while maintaining brand integrity.

SEO 107

SEO Conversion Marketing Audience 107

Digiday

APRIL 18, 2023

will remain in the collective industry lexicon until 2024. “This API needs a name that makes it clear that this project is designed to improve user privacy, while offering ad relevance and better protecting advertiser and publisher audience data,” read Southey’s April 17 blog post. ”

Audience 62

Audience Cookies Demand Side Platform A/B Testing 62

Ad Monsters

APRIL 23, 2024

Sitting beachside at the Yahoo Cabana at Possible, we had a very in-depth conversation with Roodman about targeting and addressability. Unlocking Unique Consumer Political Data with AdImpact The 2024 election will be one of the most competitive in a while, and local elections are looking for the most seamless ways to reach potential voters.

Advertising 82

Advertising A/B Testing Conversion Audience 82