Smart-Hub

APRIL 29, 2024

Automation With the development of ML and AI, automation is becoming more omnipresent in programmatic ads trends. All of these will remain relevant in 2024, as AI technology reduces the amount of human labor as well as increases sales efficiency. Another example is Integral Ad Science, an ad verification company.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

Clearcode

JUNE 7, 2023

In the early days of programmatic advertising, ad targeting was limited to the context of the webpage and information about the user from the user-agent string (e.g., an IP address for location).

Cookies 69

Cookies GDPR Ad Targeting Advertising 69

VideoWeek

APRIL 26, 2024

WBD says Olli has an audience graph covering its direct relationships with consumers which covers over 100 million households and 700 million devices across the US, which it says enables it to recognise its audience across different devices and media types. TikTok responded that the feature is not available to under 18s.

Non-Profit 52

Non-Profit Cookies Ad Tech Audience 52

Digital Remedy

SEPTEMBER 4, 2023

As more and more brands have discovered the potential to effectively reach high-value audiences and measure return on ad spend (ROAS),  spending on OTT/CTV  advertising has skyrocketed and is expected to surge 40% this year to over $14.4b—more more than doubling by 2024 to nearly $30b. Tap into third-party data.

Ad Targeting 52

Ad Targeting Audience Conversion Marketing 52

Basis

JANUARY 24, 2024

In 2024, however, the pressure will really be on for industry marketers to implement privacy-friendly solutions that not only identify, target, and convert potential or repeat diners at key decision-making moments, but also make up for the attribution capabilities enabled by third-party cookies.

Advertising 59

Advertising Marketing Cookies Retargeting 59

Basis

JANUARY 24, 2024

Retail and e-commerce advertisers have long depended on third-party cookies for audience targeting and campaign success attribution. marketers needed a way to target audiences with personalized ads for specific products and to then measure the impact of their efforts.

Retail 69

Retail Advertising Cookies Marketing 69

Basis

MARCH 22, 2023

Could 2024 see the same rate of growth in CTV ad spending? And as ad targeting restrictions based on consumer privacy begin taking effect (on top of Google deprecating third-party cookies in Chrome in 2024), common tactics to identify voters could be constrained. Other formats should be monitored, especially audio.

Advertising 74

Advertising Impressions CPM Cookies 74

Smart-Hub

DECEMBER 22, 2023

What is Ad Tech? It transforms how businesses engage with their audiences and requires technical expertise to navigate. Ranging from businesses of all sizes to marketing agencies, advertisers leverage technology to deliver targeted messages to specific audiences, optimizing their reach and impact.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Digiday

JANUARY 11, 2023

The decline of the media industry’s traditional means of ad targeting and measurement, such as third-party cookies or mobile IDS (MAIDs), has given rise to a glut of alternative tools to help marketers engage intended audiences. Scale : what’s the match rate with my audience? Unnamed source.

Cookies 63

Cookies GDPR Audience Media 63

VideoWeek

JANUARY 19, 2024

But the audiences were small – recent live streams hosted by the above publishers all attracted only a few hundred viewers. Samba TV Brings CTV Audience Segments to Adform’s DSP Adform, a media buying platform, and Samba TV, an audience measurement company, have launched new CTV targeting capabilities on the DSP.

Non-Profit 52

Non-Profit Media Agency Audience 52

Basis

MARCH 14, 2024

Now, with Google appearing set to deprecate third-party cookies in its Chrome browser by the end of 2024, we are on the brink of a new age of advertising—one where cookieless solutions reign supreme, and where alternative identity solutions are not simply a suggestion but a requirement.

Advertising 75

Advertising Cookies CPM Retargeting 75

VideoWeek

APRIL 5, 2024

The combined entity will provide omnichannel audience activation platforms for buyers and sellers of advertising, according to the companies, with a focus on providing performance advertising solutions that cater to both digital and traditional TV markets.

Ad Tech 59

Ad Tech Agency Media Audience 59

Digital Remedy

JANUARY 19, 2022

As more and more brands have discovered the potential to effectively reach high-value audiences and measure return on ad spend (ROAS),? more than doubling by 2024 to nearly $30b. With precision targeting and deterministic measurement, performance CTV provides a unique opportunity for marketers to reach highly-engaged audiences.

Ad Targeting 52

Ad Targeting Audience Conversion Marketing 52

Basis

MARCH 14, 2024

Now, with Google appearing set to deprecate third-party cookies in its Chrome browser by the end of 2024, we are on the brink of a new age of advertising—one where cookieless solutions reign supreme, and where alternative identity solutions are not simply a suggestion but a requirement.

Advertising 52

Advertising Cookies CPM Retargeting 52

Martech

OCTOBER 19, 2022

It does this while letting you target your ads to exactly the audience you’re looking for. The DSP is connected to a data management platform (DMP) which ensures the placement targets the right audience. While this assures ad space on specific publisher sites, it isn’t as good when it comes to audience targeting.

Advertising 106

Advertising Marketing Ad Exchange Retail 106

Single Grain

DECEMBER 8, 2023

Here are other great benefits of LinkedIn Ads : Professional Audience : LinkedIn is a platform primarily used by professionals, providing access to a high-quality audience in a business context. Choosing your objective first means that all the decisions you make about the type of ad, the audience, the budget, etc.

CPC 105

CPC Conversion Conversion Rate Audience 105

Digiday

JANUARY 31, 2023

As for marketers who have previously bought ads against podcasts, 83% expect to increase their spend on the medium year over year. But as those large deals that were signed during the pandemic taper off, ads on shows with lesser-known talent — even those with smaller audiences — have “more appealing” prices for advertisers, Coseo said.

Brand Awareness 66

Brand Awareness Ad Inventory Media Ad Targeting 66

MNTN

MARCH 26, 2024

Roku advertising refers to the suite of ad products and solutions offered by Roku, one of the most prominent and leading streaming platforms. Advertising on Roku is a great way to expand your reach and connect with niche audiences based on their streaming preferences and viewing habits. Request a demo today to speak to an expert.

Advertising 52

Advertising Marketing Video Ads ROI 52

MNTN

MARCH 26, 2024

Roku advertising refers to the suite of ad products and solutions offered by Roku, one of the most prominent and leading streaming platforms. Advertising on Roku is a great way to expand your reach and connect with niche audiences based on their streaming preferences and viewing habits.

Advertising 52

Advertising Marketing Video Ads ROI 52

Clearcode

MARCH 17, 2023

billion active video game players worldwide and by 2024, the number is expected to reach 3.32 Companies that are starting to invest in in-game advertising are seeing a lot of benefits and innovative ways of reaching their target audience without disrupting the user experience.

Advertising 52

Advertising Brand Awareness Audience Banner 52

VideoWeek

FEBRUARY 23, 2024

It will also focus more on distributing content and reaching audiences through its social channels. The investment firm demanded Criteo accelerate its share buyback, and conduct a “comprehensive strategic review, including to evaluate all ownership options” no later than Q4 2024. Commercial TV is growing and stronger together.

Ad Tech 52

Ad Tech Pop-Up Retail Media 52

Brid.tv

FEBRUARY 2, 2023

So it’s no wonder marketers are looking for new ways to advertise their services to the right audiences. Although contextual targeting is nothing new or groundbreaking in the advertising world, it’s now regaining importance. In addition, Google announced its decision to remove third-party cookies in 2024.

GDPR 52

GDPR Cookies AutoMobile Ad network 52

Basis

OCTOBER 14, 2022

Algorithmic and machine learning optimizations, which automatically improve campaigns by finding and optimizing audiences and placements that are most likely to convert. Group budget optimization, which saves time and drives performance by using an algorithm to distribute and optimize budgets between tactics in real time.

Retargeting 65

Retargeting Cookies Pop-Up Conversion 65

VideoWeek

MAY 27, 2022

PubMatic Brings Audience Targeting to the Sell-Side with ‘Connect’ Platform. PubMatic this week launched Connect, a new addressability tool which will essentially unite the company’s existing identity and targeting tools into one omnichannel platform. Read the full story on VideoWeek. Nielsen Deduplicates Smart TV.

Ad Tech 59

Ad Tech Agency Media Audience 59

VideoWeek

NOVEMBER 3, 2023

Lynch said that consumers have shifted in large numbers to short-form video, leading to overall growth in Condé Nast’s video audience. Disney+ Adds Targeting and Measurement, Launches Ad Tier in UK Disney+ has upgraded its ad targeting and measurement tools, Disney announced this week.

Ad Tech 98

Ad Tech Ad Server Media Agency 98

Automatad Inc.

FEBRUARY 29, 2024

Users commonly use ad blockers in the form of web plugins, browser extensions, and hardware. Ad blockers prevent all ad formats like display , native , and video ads. It also blocks third-party tracking like ad targeting , measurement , and analytics. audience using ad blockers the most on your website.

Ad Server 40

Ad Server Video Ads Pop-Up Viewability 40

VideoWeek

JUNE 16, 2023

Uber Set to Roll Out Video Ads Uber plans to begin running full-length video ads across its ride sharing app, as well as its delivery apps Uber Eats and Drizly, the WSJ reported this week. Uber has been growing out its ad business in recent months, with the company aiming to reach $1 billion in ad revenues in 2024.

Video Ads 52

Video Ads Retail Media Ad Tech 52

Brid.tv

NOVEMBER 17, 2023

From its inception, behavioral targeting revolutionized the online advertising landscape and changed the industry forever. It arose from the need among advertisers to focus their resources on the audiences that are more likely to be interested in their brand. The latest announced date for the third-party cookie phaseout is late 2024.

GDPR 79

GDPR Cookies Real Estate Non-Profit 79

Ad Monsters

JANUARY 3, 2024

Malvertising and malware are upending digital advertising, with the FBI warning consumers to install ad blockers, and the New York Times telling its readers that “if it’s advertised, you probably shouldn’t buy it.” Targeting and Metrics Evolution: Are Publishers Ready for Attention’s Dominance? billion worldwide. Indirect Monetization.

Ad Ops 52

Ad Ops Cookies Audience Advertising 52

Clearcode

MAY 18, 2023

AdTech has become increasingly advanced, offering advertisers the ability to reach their target audiences with unprecedented precision. As a result, governments worldwide are taking steps to protect users’ personal information online, recognizing the need to balance the benefits of ad targeting with the right to privacy.

Ad Targeting 55

Ad Targeting GDPR Cookies Machine Learning 55

Basis

DECEMBER 20, 2023

With 2024 fast approaching and 2023 slowly fading in the rearview, we’re taking a look back at some of our favorite blog posts from the year that was. The post delves into real-world applications, from enhancing ad targeting to automating campaign tasks.

Agency 85

Agency Advertising Ad Targeting Marketing 85

Martech

MARCH 1, 2024

This move lays the groundwork for a broader third-party cookie phaseout in the second half of 2024. This will decrease the scope and scale of personalized ads, as brands will lose valuable data about their target audiences. Better targeting. Enriches analysis and targeting with advertiser-owned first-party data.

Cookies 107

Cookies First-Party Cookies GDPR Pop-Up 107

illumin

JANUARY 22, 2024

Campaigns consisted of overarching plans that correspond to specific advertising objectives and were designed to help users optimize and measure results of individual ads. Ad sets, on the other hand, are subsets of a campaign that could feature their own budgets and target separate audience segments.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

Single Grain

SEPTEMBER 4, 2023

By the end of this piece, you should have a bit more awareness of how marketers in 2023 going into 2024 are regarding the state of paid media’s effectiveness and simplicity of execution. These changes limit the types of data advertisers can collect and leverage for ad targeting and personalization.

Media 52

Media A/B Testing Agency ROI 52

Single Grain

MAY 16, 2023

They can decide where their ads are placed and track demographics to ensure that they appear in front of the right audience. Better User Experience There’s a reason why consumers view native ads 53% more than other forms of online advertising: Native ads come with a better user experience.

Native Advertising 52

Native Advertising Advertising Video Ads Machine Learning 52

MNTN

AUGUST 24, 2022

Before the rise of streaming services, television ads were the pinnacle of advertising. They allowed companies to reach a larger audience than radio or print promotions, and advertisers could target their efforts by carefully selecting the channels, shows, and time slots for their ads. What Is vMVPD and How Does It Work?

Audience 52

Audience Retargeting Advertising Ad Targeting 52

Single Grain

NOVEMBER 14, 2023

This gives you the opportunity to test different ad creatives, targeting parameters and campaign strategies without committing significant financial resources upfront. From Facebook to Google to Amazon, these sites have enormous and highly engaged audiences, as well as increasingly sophisticated audience targeting systems.

Ad network 98

Ad network Conversion CPC CPM 98