2019 Trends: Targeted Advertising, Machine Learning and Artificial Intelligence
InMobi
DECEMBER 20, 2018
In terms of improving the overall effectiveness of targeted advertising, machine learning (ML) and artificial intelligence (AI) hold a lot of promise. While machine learning systems have been all the rage already in 2018, we believe machine learning algorithms will become an even bigger trend with mobile in-app advertiser campaigns in 2019.
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