InMobi

DECEMBER 13, 2017

Delivering a Digital transformationAvi Patchava, VP, Machine Learning and Artificial Intelligence, at InMobi was part of the panel discussion that was moderated by Vinay Jammu, Technology Leader for Physical-Digital Analytics at GE Global research, and featured Dr. A use case is the sole unit of measuring the impact of AI transformation.

Machine Learning 52

Machine Learning Audience 52

Paleo AdTech

DECEMBER 10, 2023

Manu was the co-founder and CEO of Visual IQ from 2006 to its sale to Nielsen in 2017. ” Namely: Using machine-learning to determine the fractional attribution for different elements of the campaign. ” “Right from the beginning,” he says, “we went for the hard problem.”

Machine Learning 40

Machine Learning Ad Server Cookies Impressions 40

The Ad Tech Blog

SEPTEMBER 6, 2023

The timeline was: deep neural networks in 2014 led to the transformer network, which led to GPT in 2017 (text generation, including code generation). It provides an in-depth exploration of the concepts and future prospects of AI and machine learning, a must-read for anyone invested in this field. What Are Today’s Tools?

Machine Learning 147

Machine Learning Agency 147

Martech Series

JUNE 20, 2022

SortSpoke was founded by Jasper Li in 2017, in response to a clear gap in the market identified throughout his decade as a consultant with PwC. Leveraging its own proprietary rapid machine-learning technology, SortSpoke works alongside customer experts, learning from user feedback with as little as 10 training pieces.

Machine Learning 71

Machine Learning MarTech Marketing Advertising 71

Martech Series

JANUARY 12, 2023

“As a trusted UKG technology partner since 2017, we have partnered on digital transformation projects globally providing data migration solutions into the UKG platform,” said Jeff Mitchell, Scan-Optics CEO. As a result, customers will be able to retrieve documents faster while keeping files updated and audit ready.

Machine Learning 93

Machine Learning MarTech Marketing Data Management Platform 93

Martech Series

JUNE 16, 2022

. “RollWorks’ Site Visitor API helps marketers turn their data into account-based insights, thanks to our rich data assets, ability to ingest first- and third-party data, and machine-learning models,” added Cooperman.

Machine Learning 91

Machine Learning Cookies ROI Communications 91

Martech Series

OCTOBER 18, 2022

customers an advancement in creative optimization capabilities with AI and machine learning for digital advertising. Now, ten months later, the two companies, along with Viralspace.ai, have formally integrated to offer Smartly.io He is an industry expert and has received recognition as “One To Watch” in Campaign Tech Awards.

Machine Learning 63

Machine Learning Social Advertising MarTech Media 63

Martech

SEPTEMBER 24, 2021

“In 2017 we took a look at our data and found that it was good, but ultimately it wasn’t great and we really wanted it to be so,” said Dominic Freschi, Senior Data Administrator, Marketing at accounting and consulting firm Armanino, speaking at MarTech.

ROI 135

ROI Marketing Machine Learning MarTech 135

Digiday

JANUARY 12, 2023

Since 2017, Harry’s has helped TTP serve more than 221,000 LGBTQ individuals in crisis, 47% of which identified as men or non-binary. Merkle & Stop The Traffik – Using machine learning to prevent Human Trafficking. Throughout their partnership, Harry’s has donated more than $1.1 Full GGA winners list below: Animal Welfare.

Food 70

Food Machine Learning Healthcare Manufacturing 70

AdvertiseMint

SEPTEMBER 18, 2023

billion 2017 $177.86 These services include web hosting, data storage, and machine learning. Amazon Revenue in the Last 10 Years Jeff Bezos, one of the world’s richest men, has made Amazon a global corporation worth nearly 2 trillion dollars. billion 2014 $88.98 billion 2015 $107 billion 2016 $135.98 billion 2018 $232.88

Machine Learning 52

Machine Learning Food Electronics Shipping 52

Paleo AdTech

DECEMBER 8, 2021

Manu was the co-founder and CEO of Visual IQ from 2006 to its sale to Nielsen in 2017. ” Namely: Using machine-learning to determine the fractional attribution for different elements of the campaign. ” “Right from the beginning,” he says, “we went for the hard problem.”

Machine Learning 40

Machine Learning Ad Server Cookies Impressions 40

InMobi

JANUARY 1, 2018

In 2017, we saw consolidation of many ad tech players, with merger and acquisition deals reaching record levels. What has been most apparent in 2017 is that the ad tech industry is not for the fainthearted. 2018 will be a rough ride for most, and it will end with fewer players than we had in 2017. But it's not over yet.

Machine Learning 52

Machine Learning Ad Tech Ad Click Food 52

InMobi

MAY 29, 2018

IAB: In May 2017, the IAB officially rolled out its Ads.txt initiative, which they succinctly described as “ a public record of Authorized Digital Sellers.” Between September 2017 and late February 2018, the percentage of the top 5,000 websites using Ads.txt went from less than 9 percent to 51 percent , according to eMarketer.

Retargeting 52

Retargeting Machine Learning Audience Mobile Ads 52

InMobi

FEBRUARY 19, 2018

of all digital ad spend, up from 38% in 2017. Mobile advertising, with its voluminous data and high dimensionality, is the perfect industry for the application of machine learning and data sciences. 2018 is slated to be the year of big transformation in India as mobile comprises 52.7%

Viewability 52

Viewability Machine Learning Marketing Advertising 52

Martech Series

JULY 6, 2022

As we bring together our patented machine learning technology for Streaming+ and Mobius, our suite of AI-enabled marketing intelligence and media activation technology, the timing couldn’t be better to partner with Susan as her background and vision aligns exactly with where we’re headed.

Marketing 71

Marketing Machine Learning Healthcare Fashion 71

Basis

AUGUST 23, 2023

This all changed back in 2017 , though, as the major exchanges began either rolling out or experimenting with first-price auctions, culminating in Google joining the pack in 2019. Much like eBay , ad exchanges saw second-price auctions as a better, more accurate valuation of publishers’ inventory.

CPM 52

CPM Impressions Ad Exchange Demand Side Platform 52

Smart-Hub

DECEMBER 22, 2023

Mobile Revolution (2012-2017) The advent of smartphones brought forth a mobile advertising revolution, prompting AdTech to adapt swiftly to the mobile-first era. Advertisers leverage sophisticated data analytics, machine learning, and AI to deliver highly targeted and relevant content. SmartHub's Features Have No Limits!

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Basis

JULY 1, 2022

This all changed back in 2017 , though, as the major exchanges began either rolling out or experimenting with first-price auctions, culminating in Google joining the pack in 2019. Much like eBay , ad exchanges saw second-price auctions as a better, more accurate valuation of publishers’ inventory.

CPM 65

CPM Impressions Ad Exchange Demand Side Platform 65

InMobi

JULY 22, 2019

That’s down quite a bit from 2017, when it was a whopping 90%, but it’s still a clear plurality nonetheless. GET IT NOW The Current State of Brand Safety Brand safety remains an ever-present concern in digital advertising. A November 2018 survey found that 60% of advertising industry professionals in the U.S. were worried about brand safety.

Machine Learning 52

Machine Learning Viewability Impressions Media 52

InMobi

JUNE 8, 2018

The percentage of firms worried about fraud specifically on their video ad networks rose from 33 percent in 2017 to 48 percent this year. The problem is especially acute with video. This is far from a new problem, as fraud is nearly as old as time. But, getting to this stage is far easier said than done.

Ad network 52

Ad network Machine Learning Ad Space ROI 52

Ad Monsters

JUNE 17, 2022

She has been a data science leader and subject matter expert in machine learning, graph theory, computation science, and heavy-tailed distribution for over 15 years. Her impressive background and phenomenal work have earned her recognition by Chief Security Officers as one of the “12 amazing women in security” in 2017.

Ad Tech 105

Ad Tech Media Real Estate Communications 105

illumin

JULY 18, 2019

billion in 2017. (You can find the full deck at the bottom of this post.). Our Top 5 Takeaways. More than half of the world (3.8 billion people) were internet users last year, up from 3.6

Machine Learning 56

Machine Learning Media Marketing Advertising 56

InMobi

DECEMBER 17, 2018

KEEP READING The Growing Global Data Monetization Market In 2017, The Economist now famously proclaimed that the “world’s most valuable resource is no longer oil, but data.” Stay tuned for upcoming blog posts all about what leading figures in the mobile advertising and marketing space think will become pervasive in the new year.

Advertising 52

Advertising Header Bidding GDPR Machine Learning 52

Lemonads

FEBRUARY 2, 2021

But, did you know that mobile web traffic actually overtook desktop as the global leader since 2017 ? Powered by a type of machine learning, the conversion optimizer feature produces better results over time, which allows advertisers to see consistent growth in all the important areas.

Advertising 52

Advertising Affiliates Ad network Mobile Ads 52

Single Grain

MAY 27, 2021

With machine learning and AI, marketers like you can get useful insights into buyers’ preferences, automate tasks, and make smarter decisions to achieve a higher ROI. Artificial intelligence is an umbrella term that covers technologies such as machine learning, image recognition, natural language processing (NLP), and deep learning.

Media 145

Media Machine Learning Marketing ROI 145

Martech Series

NOVEMBER 22, 2022

Keboola was founded in 2017 and has been bootstrapped until now – the company expects to achieve $8 million revenues in 2022 and at least double that in 2023. Up until the current round of funding, Keboola has been entirely self-funded, having been officially founded in 2017 after nearly a decade running in bootstrap mode.

Machine Learning 91

Machine Learning Retail Finance eCommerce 91

VideoWeek

AUGUST 25, 2023

The figure has more than doubled since 2017, when 7 percent would hop between apps. “App Hopping” on the Rise in US One-sixth of US SVOD subscribers are “app hoppers”, according to Aluma Insights, that is people who sign up for a service for less than three months before cancelling.

Media 52

Media Retail GDPR Agency 52

VideoWeek

SEPTEMBER 22, 2023

The platform uses machine learning algorithms to develop audiences based on product preferences, demographic information and browsing history, the company said. The fine was imposed in 2017 for market abuse related to Google’s shopping services. Google Fights €2.42 Billion EU Antitrust Fine Google is seeking to overturn a €2.42

Media 52

Media Agency Advertising Machine Learning 52

Adtelligent

JULY 19, 2022

Machine learning makes this advancement possible and is needed for better ad adjustment and understanding of a natural language constantly evolving. The popularity of video content cannot be underestimated, as, by 2022, online videos will make up more than 82% of the global internet traffic which is 15 times higher than in 2017.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Martech Series

JULY 7, 2022

The company doubles down on product innovation with a new Machine Learning Center and expansion of the C-Suite team. This includes Apple’s acquisition of Primesense for $345 billion in 2011, Waze by Google for $1 billion in 2013, Mobileye by Intel in 2017 for $15.3

Machine Learning 79

Machine Learning Conversion MarTech Communications 79

Martech

JANUARY 12, 2024

Graichen educates a worldwide audience on the use of Bittensor, a decentralized AI network that incentivizes participants to train and operate more than 4,000 machine-learning models in a distributed manner. Bittensor is like Bitcoin in many ways. I’ve been doing that for about 20 years. Q: Then came BitAPAI? “BitaPAPI?

Machine Learning 95

Machine Learning Non-Profit Education MarTech 95

VideoWeek

OCTOBER 6, 2023

Altice acquired the ad tech firm in 2017 for €285 million. ” Magnite Launches New Demand Manager Tool Magnite, an independent sell-side advertising company, has announced a new machine-learning tool called ‘Demand Manager’. In 2021, the telco explored spinning Teads off via an IPO, but the listing plans were abandoned.

Ad Server 98

Ad Server Machine Learning A/B Testing Ad Tech 98

Digiday

OCTOBER 10, 2022

Publishers have increased their prioritization of data-driven personalization in the last five years, with 62% of respondents saying it is a priority in 2022, versus 56% in 2017. Forty-two percent of publishers use NLP in 2022, versus 47% in 2017. Key findings. The platform allows us to do multiple things.

Machine Learning 63

Machine Learning Audience Ad Targeting Media 63

Martech

MARCH 18, 2024

And he was experimenting with machine learning and AI. We were visiting a client in 2017 and both burnt out from the work. I’m someone who likes things nice and clean and tidy buttoned up, a little bit of a perfectionist. Q: How did you and Chris Penn meet? We all just kind of sat there wide-eyed.

Pharmaceuticals 65

Pharmaceuticals Machine Learning Agency Healthcare 65

VideoWeek

JUNE 10, 2022

The all-time high figure marks a sharp increase from 80 percent in 2020, 69 percent in 2017 and 38 percent in 2012. The research suggests that 46 percent of adults watch video via CTV every day, up from 40 percent in 2020, 25 percent in 2017 and 4 percent in 2012. Almost 90 Percent of Americans Have a CTV Device.

Non-Profit 52

Non-Profit Machine Learning Media Agency 52

Martech

NOVEMBER 15, 2021

Machine learning to extract market response of media impressions by audience, tactic, and creative exposures. With advanced AI and machine learning capabilities, clients can use the platform to create and test and deploy their own predictive analytic algorithms. A sophisticated UI. The platform consumes 1.5

Marketing 110

Marketing Machine Learning ROI Cookies 110

Martech Series

DECEMBER 30, 2022

Unlike traditional agencies, which often depend on older data like bank and utility bills to establish a profile, Credit Kudos employs machine learning and real-time data to provide a richer picture of a person’s credit score. Pensando, a startup in edge computing, is purchased by AMD for $1.9

Healthcare 121

Healthcare Manufacturing Electronics Communications 121