Basis
AUGUST 23, 2023
This all changed back in 2017 , though, as the major exchanges began either rolling out or experimenting with first-price auctions, culminating in Google joining the pack in 2019. A compromise between the two models, bid shading is an optimization tactic available in most enterprise demand side platforms (DSPs).
Basis
JULY 1, 2022
This all changed back in 2017 , though, as the major exchanges began either rolling out or experimenting with first-price auctions, culminating in Google joining the pack in 2019. A compromise between the two models, bid shading is an optimization tactic available in most enterprise demand side platforms (DSPs).
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Smart-Hub
DECEMBER 22, 2023
Data Management Platforms (DMPs) DMPs are data repositories that collect, organize, and analyze vast amounts of consumer data. Demand-Side Platforms (DSPs) DSPs empower advertisers to manage and optimize their ad campaigns programmatically. Advertisers began leveraging consumer insights for hyper-personalized campaigns.
VideoWeek
AUGUST 25, 2023
MediaMath, a demand-side platform, filed for Chapter 11 bankruptcy in June. The figure has more than doubled since 2017, when 7 percent would hop between apps. Infillion made the winning bid of $22 million, according to court filings, with sports data firm Genius Sports the second-highest at $20.55 million. “App
Adtelligent
JULY 19, 2022
Machine learning makes this advancement possible and is needed for better ad adjustment and understanding of a natural language constantly evolving. The popularity of video content cannot be underestimated, as, by 2022, online videos will make up more than 82% of the global internet traffic which is 15 times higher than in 2017.
VideoWeek
OCTOBER 6, 2023
Altice acquired the ad tech firm in 2017 for €285 million. ” Magnite Launches New Demand Manager Tool Magnite, an independent sell-side advertising company, has announced a new machine-learning tool called ‘Demand Manager’. The company said publishers can activate A/B testing with a single click.
VideoWeek
JANUARY 12, 2024
Yahoo Brings Cookieless ID Solution to DSP Yahoo has launched a new identity suite for its demand-side platform (DSP) in efforts to help advertisers prepare for third-party cookie deprecation. Fonseca was not named as a suspect, but as head of the telco during 2017-22, the alleged corruption took place on his watch.
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