Basis

JULY 1, 2022

This all changed back in 2017 , though, as the major exchanges began either rolling out or experimenting with first-price auctions, culminating in Google joining the pack in 2019. A compromise between the two models, bid shading is an optimization tactic available in most enterprise demand side platforms (DSPs).

CPM 65

CPM Impressions Ad Exchange Demand Side Platform 65

MediaFuse

MAY 17, 2017

Whitelisting Anno 2017. A Demand Side Platform (DSP) has the potential to put ads on approximately 200,000 individual mobile sites and apps. There is a mobile website or application for just about every profession and interest imaginable.

Advertising 52

Advertising Demand Side Platform Audience 52

InMobi

MARCH 12, 2020

First released in May 2017 - the ads.txt solution for website and mobile web publishers has seen tremendous success,” said Abhay Singhal, CEO of InMobi Marketing Cloud and co-founder of InMobi. Check out this video featuring InMobi’s Sergio Serra to learn more: Part of this push is coming from the demand side.

Demand Side Platform 52

Demand Side Platform Mobile Ads Ad Inventory Education 52

Digiday

JULY 11, 2022

since its 2017 investment and that the ad tech firm now also has a scaled presence in APAC and the Indian subcontinent. ” The PE firm also claims U.K.-headquartered headquartered MiQ’s revenues have increased by 240% in the U.S. Sharp revenue growth. companies, during September 2021 state that MiQ’s 2020 turnover was $337.6

Ad Tech 57

Ad Tech Demand Side Platform Marketing Media 57

Clearcode

MARCH 1, 2022

In simple words, supply-path optimization (SPO) is the process of finding the shortest and most profitable path to ad inventory for demand-side platforms. Demand-side platforms (DSP) use real-time algorithms to set bids with the shortest and most effective paths to the impressions they want to buy.

Header Bidding 52

Header Bidding Ad Exchange Impressions Demand Side Platform 52

InMobi

JANUARY 17, 2019

In our latest report, Mobile Programmatic Advertising Trends 2018 , data points from the InMobi Exchange showed that budgets dedicated to programmatic media buying jumped over 300 percent between the first six months of 2017 and the first half of 2018. market and grow a whopping 500 percent between the second and third quarters of 2018.

Advertising 40

Advertising Header Bidding Demand Side Platform Display Advertising 40

InMobi

SEPTEMBER 19, 2019

Between 2017 and 2018, programmatic video ad spending grew 47% in the U.S. Lots of demand-side platforms, ad networks, attribution partners and so forth may claim to be video experts, but don’t take them at their word. In Q1 2019, video ad spending in the U.S. was up 181% compared to Q1 2018.

Advertising 52

Advertising Viewability Video Ads Demand Side Platform 52

InMobi

DECEMBER 13, 2019

In North America, programmatic ad spend coming through InMobi Exchange during the first three months of 2019 was 299% greater than what came through during the same period in 2017. Between 2017 and 2018, programmatic ad spending in China rose 102%. Why did mobile advertising spending grow in 2019? Continued growth of China: The U.S.

Advertising 52

Advertising Banner Marketing Rich Media 52

Brid.tv

NOVEMBER 8, 2022

The website or video player puts an ad impression up for auction using a supply-side platform (SSP). On their end, demand-side platforms (DSPs) place bids using the ad creatives supplied by advertisers in a real-time bidding auction. The global programmatic ad spend amounted to just under $188 billion in 2017.

Advertising 65

Advertising Header Bidding Banner Video Ads 65

illumin

JUNE 27, 2018

NPR and Edison Research have tracked consumer adoption of smart speakers with the Smart Audio Report since early 2017 and they share the following 2 important insights: Smart speaker adoption is outpacing smartphone adoption rates. podcast ad revenues reached landmark $314 Million in 2017, marking 86% growth year-over-year (more at IAB ).

Ad Inventory 40

Ad Inventory Audience Communications Demand Side Platform 40

VideoWeek

JANUARY 12, 2024

Yahoo Brings Cookieless ID Solution to DSP Yahoo has launched a new identity suite for its demand-side platform (DSP) in efforts to help advertisers prepare for third-party cookie deprecation. Fonseca was not named as a suspect, but as head of the telco during 2017-22, the alleged corruption took place on his watch.

Cookies 98

Cookies Audience Media Demand Side Platform 98

VideoWeek

OCTOBER 6, 2023

Altice acquired the ad tech firm in 2017 for €285 million. Adlook Integrates Topics API into DSP Adlook, a demand-side platform (DSP), has announced its integration with Topics API, a Privacy Sandbox tool for behaviour-based targeting.

Ad Server 98

Ad Server Machine Learning A/B Testing Ad Tech 98

Lemonads

JANUARY 3, 2021

A statistic from eMarketer that just can’t be ignored is that a programmatic ad spend is predicted to account for almost two-thirds of digital advertising in the US in 2017 – to the tune of over $27 billion. This is the reason why almost all RTB-capable platforms have signed on to use the OpenRTB protocol! Check here below!

Ad Exchange 52

Ad Exchange Header Bidding Ad Space Impressions 52

Smart-Hub

DECEMBER 22, 2023

Data Management Platforms (DMPs) DMPs are data repositories that collect, organize, and analyze vast amounts of consumer data. Demand-Side Platforms (DSPs) DSPs empower advertisers to manage and optimize their ad campaigns programmatically.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Clearcode

JANUARY 22, 2023

Typically, an AdTech company, such as a supply-side platform (SSP) or demand-side platform (DSP) , will create a third-party cookie either by placing their code on a website or via a process called piggybacking. 2017: Apple releases its Intelligent Tracking Prevention (ITP) feature.

Cookies 90

Cookies First-Party Cookies Audience Retargeting 90

VideoWeek

JANUARY 26, 2024

Index Exchange Announces Omnichannel Platform ‘Marketplaces’ Index Exchange, an ad exchange business, has announced a new omnichannel platform called Marketplaces. Arturo Béjar, former senior engineer and consultant at Meta, conducted research into teen Instagram use. He found that 8.4

Media 52

Media Agency Entertainment Cookies 52

VideoWeek

AUGUST 25, 2023

MediaMath, a demand-side platform, filed for Chapter 11 bankruptcy in June. The figure has more than doubled since 2017, when 7 percent would hop between apps. Infillion made the winning bid of $22 million, according to court filings, with sports data firm Genius Sports the second-highest at $20.55 million. “App

Media 52

Media Retail GDPR Agency 52

VideoWeek

JUNE 23, 2023

The Week in TV RTL Partners with The Trade Desk to Enable Programmatic TV Buying Broadcasting group RTL and demand-side platform (DSP) The Trade Desk announced a partnership at Cannes, enabling programmatic buying on connected and linear TV.

GDPR 52

GDPR Cookies Ad Tech Agency 52

Basis

JUNE 10, 2022

For brands going down this route, the classic approach involves forming an internal agency-style trading desk and equipping them with a demand side platform (DSP). Going all-in can be a monumental task, but with the right preparation, the right planning, and the right implementation, the returns are potentially mouth-watering.

Agency 61

Agency Media Demand Side Platform A/B Testing 61

Basis

AUGUST 17, 2023

An Example of the All-In Set Up For brands going down this route, the classic approach involves forming an internal agency-style trading desk and equipping them with a demand side platform (DSP).

Agency 51

Agency Media Finance Demand Side Platform 51

VideoWeek

DECEMBER 8, 2023

It found that only 36 cents of every dollar that enters a demand-side platform (DSP) reaches a consumer. Manning has been Client Investment Director at Publicis-owned Starcom since 2017. The study analysed campaign data from 21 brands, encompassing $123 million in ad spend, between September 2022 and January 2023.

Video Ads 52

Video Ads Media Ad Tech Agency 52

illumin

JUNE 7, 2018

The table below shows revenue by some of the most popular display networks to provide a sense of scale for the format. Revenue (and Projected Revenue) By Year In Billions. Display Network. Google Display. Google Display (Mobile). Microsoft Display.

Display Advertising 40

Display Advertising Click Through Rate Impressions Audience 40

Adtelligent

JULY 19, 2022

The popularity of video content cannot be underestimated, as, by 2022, online videos will make up more than 82% of the global internet traffic which is 15 times higher than in 2017. It can be done directly or through respective advertising software, such as Demand Side Platforms or DSPs. Importance. bn by 2026.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Clearcode

APRIL 26, 2022

In 2017, Apple released a feature called Intelligent Tracking Prevention (ITP), which is designed to increase privacy for Safari users by preventing cross-site tracking. This AdTech platform is responsible for making decisions about what ads to show on a website, serving those ads, connecting with other AdTech platforms (e.g.

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52

Digiday

JUNE 8, 2022

Verizon Communications acquired Yahoo in 2017, merged it with AOL and rebranded the combined entity as Oath. ID5 launched in 2017 as shared identity infrastructure for ad tech platforms and premium publishers. Parent company Prebid.org was formed in September 2017 to manage Prebid.js Is it interoperable? What is SWID?

First-Party Cookies 66

First-Party Cookies Cookies Header Bidding Ad Tech 66

Single Grain

AUGUST 13, 2019

Just look at this chart of Amazon’s share of different e-commerce categories : But buyers aren’t the only ones taking advantage of this retail giant’s platform – sellers are also experiencing amazing financial success on this platform. They also show up on sites and apps not owned by Amazon. Product Display Ads Cost.

Video Ads 110

Video Ads Conversion CPC Banner 110

Single Grain

JULY 19, 2019

Such tools like programmatic demand-side platforms can use hundreds of targeting signals to individualize the advertisement and even target according to lifestyle or behavior habits when integrated with customer data platforms.”. 25% of shoppers used voice assistants during their holiday shopping in 2017.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Single Grain

JULY 19, 2019

Such tools like programmatic demand-side platforms can use hundreds of targeting signals to individualize the advertisement and even target according to lifestyle or behavior habits when integrated with customer data platforms.”. 25% of shoppers used voice assistants during their holiday shopping in 2017.

Marketing 111

Marketing SEO Machine Learning Banner 111