Digiday+ Research: A guide to the top 10 ID alternatives for publishers
Digiday
JUNE 8, 2022
Verizon Communications acquired Yahoo in 2017, merged it with AOL and rebranded the combined entity as Oath. On the publisher side, this is achieved through an integration specific for the publishers; on the client site side, it uses a tagging integration. Other deterministic data: Phone number, first-party cookies.
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