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Digiday+ Research: A guide to the top 10 ID alternatives for publishers

Digiday

Verizon Communications acquired Yahoo in 2017, merged it with AOL and rebranded the combined entity as Oath. On the publisher side, this is achieved through an integration specific for the publishers; on the client site side, it uses a tagging integration. Other deterministic data: Phone number, first-party cookies.

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6 Alternatives to Third-Party Cookies and Mobile IDs in AdTech

Clearcode

It’s important to note that there are two main types of cookies: First-party cookies and third-party cookies. First-party cookies are created by the website that the user is visiting. Third-party cookies are created by websites other than the one the user is visiting.

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