InMobi

DECEMBER 13, 2019

In North America, programmatic ad spend coming through InMobi Exchange during the first three months of 2019 was 299% greater than what came through during the same period in 2017. Between 2017 and 2018, programmatic ad spending in China rose 102%. Why did mobile advertising spending grow in 2019? Continued growth of China: The U.S.

Advertising 52

Advertising Banner Marketing Rich Media 52

Adtelligent

JULY 19, 2022

Display advertising often called “banner advertising” is a type of targeted advertising using such visuals as images, video, and text. Banners of the various sizes Interstitial ads are interactive, full-screen advertisements that fully cover the app or site’s interface. Display advertising. Importance. bn by 2026.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

InMobi

SEPTEMBER 19, 2019

in Q1 2019, click-through rates (CTRs) for video ads were over 2x greater than native CTRs and over 10x greater than CTRs for banners on average. Between 2017 and 2018, programmatic video ad spending grew 47% in the U.S. Some food for thought from InMobi’s 2019 Mobile Programmatic Advertising Trends report : In the U.S.

Advertising 52

Advertising Viewability Video Ads Demand Side Platform 52

Smart-Hub

DECEMBER 22, 2023

Data Management Platforms (DMPs) DMPs are data repositories that collect, organize, and analyze vast amounts of consumer data. Demand-Side Platforms (DSPs) DSPs empower advertisers to manage and optimize their ad campaigns programmatically.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

VideoWeek

JUNE 12, 2023

This rebranding will see combined demand-side platforms Amobee and Tremor Video rebranded as Nexxen DSP, while Unruly will become Nexxen SSP, and Spearad will become Nexxen Ad Server. These latter two units will jointly operate under the banner of Nexxen CTRL.

Demand Side Platform 69

Demand Side Platform Ad Tech Ad Server Banner 69

Single Grain

AUGUST 13, 2019

Just look at this chart of Amazon’s share of different e-commerce categories : But buyers aren’t the only ones taking advantage of this retail giant’s platform – sellers are also experiencing amazing financial success on this platform. Click here to download it for free right now! Get A Free Consultation. When 49.1%

Video Ads 110

Video Ads Conversion CPC Banner 110

Clearcode

APRIL 26, 2022

To put that into perspective, the current click-through rate for banner ads is between.02 In 2017, Apple released a feature called Intelligent Tracking Prevention (ITP), which is designed to increase privacy for Safari users by preventing cross-site tracking. Key Events from the Past Three Decades of Digital Advertising.

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52