VideoWeek

MAY 8, 2024

The image-sharing platform has also upgraded its AR asset creation capabilities, enabling users to virtually try on a brand’s products. Snap said its investment in Machine Learning and automation speeds up the process of converting 2D product catalogues into AR assets.

Machine Learning 52

Machine Learning Audience Banner Demand Side Platform 52

Martech Series

NOVEMBER 21, 2022

Yahoo ConnectID also directly integrates with leading data management platforms (DMPs) and customer data platforms (CDPs) to ingest and activate against third-party data. Fueled by both direct consumer relationships and partnerships, Yahoo ConnectID today reaches 167 million authenticated users in the U.S.

Demand Side Platform 84

Demand Side Platform Fill rate Machine Learning Data Management Platform 84

Martech

OCTOBER 14, 2021

Artificial intelligence and machine learning applied to analyzing the customer journey anddelivering insights on the next best action. Artificial intelligence and machine learning. Analysis using artificial intelligence and machine learning. Real-time, or close to real-time, data.

Machine Learning 115

Machine Learning Marketing Demand Side Platform Display Advertising 115

Digiday

DECEMBER 15, 2022

As a reminder, Adelaide’s AU attention metric measures an ad’s likelihood of attention and subsequent impact using a machine learning algorithm trained to proxy outcomes. Pubmatic is a month or two into incorporating Adelaide’s AU attention metric into its offerings.

Demand Side Platform 53

Demand Side Platform Machine Learning Advertising Media 53

MNTN

MARCH 14, 2024

A Supply Side Platform (SSP) is a technology platform that enables digital publishers and media owners to manage, sell, and optimize their available inventory (ad spaces) programmatically to a variety of potential buyers, maximizing ad revenue in real-time bidding environments. What Is the Difference Between an SSP and a DSP?

Ad Inventory 52

Ad Inventory Demand Side Platform Ad Exchange Ad Space 52

Digiday

APRIL 18, 2023

“We also found it was clear that an effective and private advertising campaign is going to utilize a combination of different privacy-preserving signals… this indicates that machine learning can play a significant role in driving results and filling the gaps left by the removal of third-party cookies.”

Audience 69

Audience Cookies Demand Side Platform A/B Testing 69

Martech Series

NOVEMBER 20, 2022

It is designed to replace human interference and negotiations with AI optimization and machine learning. The regular programmatic value chain consists only of advertisers, publishers, supply-side platforms (SSP), demand-side platforms (DSP), data management platforms (DMP), customer data platforms (CDP), ad networks, and ad exchanges.

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

InMobi

MARCH 11, 2021

Many aspects of programmatic advertising, ranging from basic controls like frequency capping to the sophisticated audience segments created using machine learning algorithms, have been built around device identifiers. But with Apple’s iOS 14.5 update, advertisers will lose IDFA access for nearly 70% of iOS users.

Demand Side Platform 52

Demand Side Platform Machine Learning Viewability Audience 52

Lemonads

AUGUST 7, 2021

In simple terms, programmatic advertising is a promotion mechanism that allows you to purchase digital ad space in real-time throughout the internet with the help of artificial intelligence (AI) and machine learning. These platforms work together to create a link between publishers and the entities that want to purchase their traffic.

Affiliates 52

Affiliates Machine Learning Demand Side Platform Impressions 52

Digiday

APRIL 5, 2023

For instance, machine learning tools are currently being used to catch anomalous budget inputs within social campaigns to flag them for second-level approval. The ways in which artificial intelligence will fuel agency growth are coming into sharper focus. Havas Media Group is a prime example.

Media 72

Media Machine Learning Demand Side Platform Agency 72

Basis

MARCH 14, 2024

You can also add additional parameters in a demand side platform (DSP) like dayparting, bids, ad unit type, and even cross-device targeting. And, thanks to advancements in AI and machine learning, advertisers can now take contextual a step further with semantic targeting.

Advertising 76

Advertising Cookies CPM Retargeting 76

Automatad Inc.

NOVEMBER 23, 2023

How Different Is a Supply-Side Platform from a Demand-Side Platform? Understanding the dynamics between supply-side platforms (SSP) and Demand-Side Platforms (DSP) is like decoding the language of online marketing. The aim is to secure the best price for each impression.

Header Bidding 40

Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

Basis

AUGUST 23, 2023

A compromise between the two models, bid shading is an optimization tactic available in most enterprise demand side platforms (DSPs). Yes, bid shading works with a range of other optimization tactics, including algorithmic optimization (AO), machine learning optimization (MLO), and group budget optimization (GBO).

CPM 52

CPM Impressions Ad Exchange Demand Side Platform 52

Clearcode

JANUARY 22, 2023

Data can come from demand side platforms (DSPs) , data management platforms (DMPs) , customer relationship management platforms (CRMs) , etc. The main difference lies not in the dynamic change of content but in machine-learning (ML) mechanisms.

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

InMobi

SEPTEMBER 11, 2019

When selecting a demand-side platform (DSP) for your programmatic campaigns, should you choose an omnichannel DSP or a more specialized DSP? Does it leverage machine learning in any capacity? What do you look for in demand-side platforms? Here’s how to decide which one is right for you.

Demand Side Platform 52

Demand Side Platform Ad Exchange Impressions Machine Learning 52

Digiday

FEBRUARY 1, 2023

That requires a certain blend of data science smarts, product engineering nous, artificial intelligence and machine learning bidding algorithms to make it stick. They have more data on inventory than demand-side platforms. They’re also creating their own supply pipelines of curated inventory.

Agency 70

Agency Media Ad Tech Demand Side Platform 70

InMobi

JANUARY 25, 2022

Further, many demand-side platforms (DSPs) and other ad tech platforms serving advertisers have updated their bidding algorithms to account for having less data than before. DSPs are using machine learning algorithms to more effectively determine the best bidding strategies even without device IDs.

Advertising 52

Advertising Demand Side Platform Mobile Ads Brand Awareness 52

Basis

JULY 1, 2022

A compromise between the two models, bid shading is an optimization tactic available in most enterprise demand side platforms (DSPs). Yes, bid shading works with a range of other optimization tactics, including algorithmic optimization (AO), machine learning optimization (MLO), and group budget optimization (GBO).

CPM 65

CPM Impressions Ad Exchange Demand Side Platform 65

Basis

MARCH 14, 2024

You can also add additional parameters in a demand side platform (DSP) like dayparting, bids, ad unit type, and even cross-device targeting. And, thanks to advancements in AI and machine learning, advertisers can now take contextual a step further with semantic targeting.

Advertising 52

Advertising Cookies CPM Retargeting 52

Smart-Hub

DECEMBER 22, 2023

Data Management Platforms (DMPs) DMPs are data repositories that collect, organize, and analyze vast amounts of consumer data. Demand-Side Platforms (DSPs) DSPs empower advertisers to manage and optimize their ad campaigns programmatically. Advertisers began leveraging consumer insights for hyper-personalized campaigns.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Automatad Inc.

NOVEMBER 23, 2023

Ad exchange (AdX): This platform allows publishers to list their ad space and conducts a real-time auction to let advertisers bid on impressions. Publishers connect to ad exchange through the supply-side platform (SSP), and advertisers connect to AdX through the demand-side platform (DSP).

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Clearcode

SEPTEMBER 20, 2023

In this blog post, we cover their main reasons for developing this AdTech platform. Table Of Contents Key Points What Is a Demand-Side Platform and What Is It For? What Is a Demand-Side Platform and What Is It For? But with this has also come a need to look for cutting costs.

Demand Side Platform 99

Demand Side Platform Ad Exchange Ad Inventory Impressions 99

Martech

MARCH 15, 2022

Adtech comprises two primary platforms: demand and supply-side. While demand-side platforms (DSPs) are used by digital advertising buyers to manage programmatic ad buying, supply-side platforms (SSPs) are used by publishers to sell digital ads in online auctions. Demand-side platforms.

First-Party Cookies 125

First-Party Cookies Cookies Impressions Ad Exchange 125

InMobi

JULY 8, 2021

With a plethora of contextual signals on digital channels and the advanced machine learning algorithms available today, contextual targeting on digital is far more sophisticated than the reputation it carries from analog TV and print days. Just about all demand-side platforms (DSPs) now support SKAdNetwork, including InMobi DSP.

Demand Side Platform 52

Demand Side Platform Click Through Rate Brand Lift Machine Learning 52

Clearcode

AUGUST 8, 2023

PETs for Demand-Side Platforms (DSPs) By incorporating data clean rooms, homomorphic encryption, differential privacy, and secure multi-party computation , DSPs can navigate the balance between ad personalization and user privacy. To aggregate and analyze user data (e.g.,

Ad Server 52

Ad Server Ad Exchange Demand Side Platform Ad network 52

Monetize More

JUNE 2, 2022

Since this is an automated media buying process, they rely on AI or machine learning algorithms. Afterward, the publisher’s supply side platform (SSP) sends this bid request to the ad exchange that is determined to display a suitable creative to the user.

Advertising 52

Advertising Ad Inventory Ad Exchange Impressions 52

Martech

OCTOBER 19, 2022

When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Advertisers use a Demand-Side Platform (DSP) — either via an agency or directly — to offer bids. Don’t forget about contextual targeting!

Advertising 123

Advertising Marketing Ad Exchange Retail 123

VideoWeek

MAY 5, 2023

The update will use machine learning to provide more granular video analysis, and brings content classification in line with the GARM Brand Safety and Suitability framework. The inventory is available via demand-side platform Amobee, which is also owned by Tremor International.

Advertising 52

Advertising Ad Tech Video Ads Machine Learning 52

InMobi

OCTOBER 9, 2018

On the advertiser side , a marketer will either have their own team members and/or a creative agency develop a mobile app advertisement and put together the creatives to use. From there, a demand-side platform (DSP) will aggregate creatives/campaigns from multiple advertisers, and then work to ensure they are offered up to app publishers.

Advertising 52

Advertising Ad network Ad Ops Banner 52

Monetize More

MARCH 2, 2023

As demonstrated, in the process of ad inventory being bought and sold on a per-impression basis, Ad Exchanges act as the platform where publishers and advertisers come together to trade digital ad inventory This marketplace (Ad Exchange) uses DSPs (Demand side platforms) to assess the ad inventory available to the advertisers.

Ad network 98

Ad network Demand Side Platform Ad Inventory Ad Exchange 98

Brid.tv

NOVEMBER 1, 2022

In turn, the ad exchange forwards the offer to a demand-side platform , which tailors to advertisers, and creates an auction for the real estate. The demand-side platform uses data collected from advertisers to find the best matches for their requirements and places bids. Google Ad Manager 360.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

VideoWeek

AUGUST 25, 2023

MediaMath, a demand-side platform, filed for Chapter 11 bankruptcy in June. The Week in Tech Infillion Wins MediaMath Assets Infillion, a US-based ad tech firm, has won possession of MediaMath’s assets, following a bidding process and sale hearing which took place on Wednesday.

Media 52

Media Retail GDPR Agency 52

VideoWeek

JULY 18, 2022

Shortly before Netflix’s announcement, Disney announced its own deal with demand-side platform The Trade Desk, which will power programmatic advertising across Hulu, ESPN+, ABC, Freeform, ESPN, National Geographic and FX. You can read industry reaction to the decision here. … while Disney Chooses The Trade Desk.

Media 52

Media Ad Tech Agency Demand Side Platform 52

VideoWeek

JUNE 9, 2023

“With YouTube Primetime Channels, we offer our users the opportunity to experience subscription-based premium TV and movie content, both linear and on-demand, from a variety of well-known partners directly in one place, where they are often searched for and discovered,” said Andreas Briese, Country Director of YouTube Deutschland.

Agency 52

Agency Media Ad Tech eCommerce 52

Martech

SEPTEMBER 30, 2021

Marketing attribution and predictive analytics platforms are software that employ sophisticated statistical modeling and machine learning to evaluate the impact of each marketing touch a buyer encounters along a purchase journey across all channels, with the goal of helping marketers allocate future spending.

Machine Learning 135

Machine Learning Marketing ROI Demand Side Platform 135

Adtelligent

JULY 19, 2022

Machine learning makes this advancement possible and is needed for better ad adjustment and understanding of a natural language constantly evolving. It can be done directly or through respective advertising software, such as Demand Side Platforms or DSPs. Semantic search. Lead form ads in search.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

illumin

DECEMBER 10, 2019

Acuity se está consolidando en el mercado de las soluciones programáticas al ofrecer opciones complejas de forma accesible, a través de un soporte personalizado en inglés y español, permitiendo contar con todos los partners relevantes del mercado, al tiempo que amplían brand safety, visibilidad y antifraude.

Demand Side Platform 52

Demand Side Platform Machine Learning Marketing Advertising 52