Programmatic Advertising 101: A Guide to Programmatic Ad Ecosystem
Martech Series
NOVEMBER 20, 2022
It is designed to replace human interference and negotiations with AI optimization and machine learning. The regular programmatic value chain consists only of advertisers, publishers, supply-side platforms (SSP), demand-side platforms (DSP), data management platforms (DMP), customer data platforms (CDP), ad networks, and ad exchanges.
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