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How to improve marketing ROI with clean data

Martech

It helps organizations make better decisions for their customers and, in turn, increases ROI. ” How to improve marketing ROI with clean data. Learn more here. The post How to improve marketing ROI with clean data appeared first on MarTech. Here’s a data-driven strategy for better understanding use cases.

ROI 137
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RollWorks Doubles Down on Personalization, Enhancing its Account-Based Capabilities with More Granular Account-Level Data

Martech Series

Account-based marketing leader’s latest product updates further help B2B marketers turn insight into action and prove marketing ROI. Account-based marketing platform RollWorks, a division of NextRoll, today celebrated continued momentum across its platform as the ABM leader high-growth companies rely on to accelerate revenue.

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Understanding the Basics of Bid Shading

Basis

This all changed back in 2017 , though, as the major exchanges began either rolling out or experimenting with first-price auctions, culminating in Google joining the pack in 2019. Translation: when deployed effectively, bid shading can improve overall campaign performance and deliver better return on investment (ROI).

CPM 52
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AdTech Ecosystem: Navigating Trends and Insights 

Smart-Hub

Mobile Revolution (2012-2017) The advent of smartphones brought forth a mobile advertising revolution, prompting AdTech to adapt swiftly to the mobile-first era. Advertisers leverage sophisticated data analytics, machine learning, and AI to deliver highly targeted and relevant content. SmartHub's Features Have No Limits!

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Understanding the Basics of Bid Shading

Basis

This all changed back in 2017 , though, as the major exchanges began either rolling out or experimenting with first-price auctions, culminating in Google joining the pack in 2019. Translation: when deployed effectively, bid shading can improve overall campaign performance and deliver better return on investment (ROI).

CPM 65
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Can Ad Fraud Be Destroyed Once and For All?

InMobi

The percentage of firms worried about fraud specifically on their video ad networks rose from 33 percent in 2017 to 48 percent this year. But, through these actions, ad networks can better guarantee ROI along with a more trustworthy and effective digital ad ecosystem. The problem is especially acute with video.

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Presenting the Future of Mobile Advertising: Airpush Review 2021

Lemonads

But, did you know that mobile web traffic actually overtook desktop as the global leader since 2017 ? Powered by a type of machine learning, the conversion optimizer feature produces better results over time, which allows advertisers to see consistent growth in all the important areas.