Smart-Hub

DECEMBER 22, 2023

Mobile Revolution (2012-2017) The advent of smartphones brought forth a mobile advertising revolution, prompting AdTech to adapt swiftly to the mobile-first era. Regulatory initiatives such as GDPR and CCPA aimed to empower users with control over their data. SmartHub's Features Have No Limits!

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Digiday

NOVEMBER 20, 2022

Data-driven personalization has remained a priority for marketers over the last five years, with 68% of respondents saying it is a priority in 2022 compared to 67% in 2017. The percentage of marketers who use some form of NLP, primarily chatbots, has increased from 31% in 2017 to 44% in 2022.

Marketing 68

Marketing Retail Ad Targeting Conversion 68

Single Grain

JULY 19, 2019

It’s helping identify those with better engagement, fewer fake followers, and a higher chance at generating a positive ROI. All You Need to Know About the ROI of Influencer Marketing [infographic]. 13% of all American homes owned a smart speaker in 2017, and is expected to increase to 55% by 2022. Basic communication.

Marketing 111

Marketing SEO Machine Learning Banner 111

Single Grain

JULY 19, 2019

All You Need to Know About the ROI of Influencer Marketing [infographic]. 13% of all American homes owned a smart speaker in 2017, and is expected to increase to 55% by 2022. 25% of shoppers used voice assistants during their holiday shopping in 2017. How Machine Learning Is Transforming Content Marketing.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108