Smart-Hub

DECEMBER 22, 2023

Mobile Revolution (2012-2017) The advent of smartphones brought forth a mobile advertising revolution, prompting AdTech to adapt swiftly to the mobile-first era. Regulatory initiatives such as GDPR and CCPA aimed to empower users with control over their data. SmartHub's Features Have No Limits!

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

InMobi

DECEMBER 17, 2018

KEEP READING The Growing Global Data Monetization Market In 2017, The Economist now famously proclaimed that the “world’s most valuable resource is no longer oil, but data.” companies already have adopted much more transparent data policies and easier opt-outs in response to the requirements of GDPR.

Advertising 52

Advertising Header Bidding GDPR Machine Learning 52

VideoWeek

AUGUST 25, 2023

We welcome the ambition for greater transparency, accountability and user empowerment that sits at the heart of regulations like the DSA, GDPR, and the ePrivacy Directive,” Meta said in a blog post. The figure has more than doubled since 2017, when 7 percent would hop between apps.

Media 52

Media Retail GDPR Agency 52

Digiday

NOVEMBER 20, 2022

Data-driven personalization has remained a priority for marketers over the last five years, with 68% of respondents saying it is a priority in 2022 compared to 67% in 2017. The percentage of marketers who use some form of NLP, primarily chatbots, has increased from 31% in 2017 to 44% in 2022.

Marketing 65

Marketing Retail Ad Targeting Conversion 65

VideoWeek

SEPTEMBER 22, 2023

The platform uses machine learning algorithms to develop audiences based on product preferences, demographic information and browsing history, the company said. The fine was imposed in 2017 for market abuse related to Google’s shopping services. Google Fights €2.42 Billion EU Antitrust Fine Google is seeking to overturn a €2.42

Media 52

Media Agency Advertising Machine Learning 52

Single Grain

JUNE 25, 2021

In 2017, data broker (a company that buys and sells personal consumer information for advertising campaigns) Acxiom provided its clients with 3,000 attributes on 700 million people. Privacy concerns have led to the introduction of new data privacy legislation, such as the General Data Protection Regulation ( GDPR ) laws in Europe and the UK.

Cookies 64

Cookies First-Party Cookies GDPR SEO 64

Single Grain

JULY 19, 2019

13% of all American homes owned a smart speaker in 2017, and is expected to increase to 55% by 2022. 25% of shoppers used voice assistants during their holiday shopping in 2017. How Machine Learning Is Transforming Content Marketing. Basic communication. Product recommendations. Content creation. Email personalization.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108