Remove 2017 Remove Brand Lift Remove GDPR Remove Machine Learning
article thumbnail

The WIR: Global Ad Spend to Top $1 Trillion Next Year, the DSA Comes into Force for Tech Giants, and Nielsen Folds ACR Data Into its Currency

VideoWeek

“We welcome the ambition for greater transparency, accountability and user empowerment that sits at the heart of regulations like the DSA, GDPR, and the ePrivacy Directive,” Meta said in a blog post. The figure has more than doubled since 2017, when 7 percent would hop between apps.

Media 52