Google Privacy Sandbox: What Does It Mean for the Future of Targeted Ads?
Single Grain
JUNE 25, 2021
In 2017, data broker (a company that buys and sells personal consumer information for advertising campaigns) Acxiom provided its clients with 3,000 attributes on 700 million people. Privacy concerns have led to the introduction of new data privacy legislation, such as the General Data Protection Regulation ( GDPR ) laws in Europe and the UK.
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