Digiday

NOVEMBER 20, 2022

Data-driven personalization has remained a priority for marketers over the last five years, with 68% of respondents saying it is a priority in 2022 compared to 67% in 2017. The percentage of marketers who use some form of NLP, primarily chatbots, has increased from 31% in 2017 to 44% in 2022.

Marketing 68

Marketing Retail Ad Targeting Conversion 68

Single Grain

JULY 19, 2019

The campaign saw a 65% click-through rate and a 33.6% conversation rate, proving the personal touch works. 72% of businesses say video has improved their conversion rate. 13% of all American homes owned a smart speaker in 2017, and is expected to increase to 55% by 2022. Basic communication.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Single Grain

JULY 19, 2019

The campaign saw a 65% click-through rate and a 33.6% conversation rate, proving the personal touch works. 72% of businesses say video has improved their conversion rate. 13% of all American homes owned a smart speaker in 2017, and is expected to increase to 55% by 2022. Basic communication.

Marketing 111

Marketing SEO Machine Learning Banner 111