Remove 2017 Remove First-Party Cookies Remove GDPR Remove Machine Learning
article thumbnail

Google Privacy Sandbox: What Does It Mean for the Future of Targeted Ads?

Single Grain

So why has Google decided to phase out third-party cookies in Chrome? In 2017, data broker (a company that buys and sells personal consumer information for advertising campaigns) Acxiom provided its clients with 3,000 attributes on 700 million people. Learn More: The Email Marketer’s 4-Step Guide to GDPR Compliance.

Cookies 64