Smart-Hub

DECEMBER 22, 2023

Real-time bidding (RTB) emerged as a revolutionary concept, allowing advertisers to bid for ad space in real time. Mobile Revolution (2012-2017) The advent of smartphones brought forth a mobile advertising revolution, prompting AdTech to adapt swiftly to the mobile-first era. SmartHub's Features Have No Limits!

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Single Grain

JUNE 25, 2021

In 2017, data broker (a company that buys and sells personal consumer information for advertising campaigns) Acxiom provided its clients with 3,000 attributes on 700 million people. Privacy concerns have led to the introduction of new data privacy legislation, such as the General Data Protection Regulation ( GDPR ) laws in Europe and the UK.

Cookies 64

Cookies First-Party Cookies GDPR SEO 64

Digiday

NOVEMBER 20, 2022

With e-commerce sales soaring in recent years, thanks in part to pandemic shutdowns, and the impending death of the third-party cookie driving a need for new data collection capabilities, more marketers are turning to natural language processing (NLP) and data-driven personalization to automate customer service and gather data for ad targeting.

Marketing 68

Marketing Retail Ad Targeting Conversion 68