Basis

AUGUST 23, 2023

This all changed back in 2017 , though, as the major exchanges began either rolling out or experimenting with first-price auctions, culminating in Google joining the pack in 2019. more than the second-highest bid on an impression (think the eBay model). Second-price auctions refer to a model in which the buyer pays just $0.01

CPM 52

CPM Impressions Ad Exchange Demand Side Platform 52

Basis

JULY 1, 2022

This all changed back in 2017 , though, as the major exchanges began either rolling out or experimenting with first-price auctions, culminating in Google joining the pack in 2019. more than the second-highest bid on an impression (think the eBay model). Second-price auctions refer to a model in which the buyer pays just $0.01

CPM 68

CPM Impressions Ad Exchange Demand Side Platform 68

Smart-Hub

DECEMBER 22, 2023

These platforms facilitate the buying of ad impressions in real time, allowing advertisers to reach their target audience more efficiently and at scale. Mobile Revolution (2012-2017) The advent of smartphones brought forth a mobile advertising revolution, prompting AdTech to adapt swiftly to the mobile-first era.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Adtelligent

JULY 19, 2022

According to research , brand awareness can be improved by up to 80% through Google ads, and Search engine advertising usually brings a 200% ROI rate to the advertisers who use it. Machine learning makes this advancement possible and is needed for better ad adjustment and understanding of a natural language constantly evolving.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Single Grain

MAY 27, 2021

With machine learning and AI, marketers like you can get useful insights into buyers’ preferences, automate tasks, and make smarter decisions to achieve a higher ROI. Higher ROI. Just six months after deploying Dynamic Yield, the brand was able to generate 6X ROI from PDP recommendations alone. from 2018 to 2023.

Media 145

Media Machine Learning Marketing ROI 145

Martech

NOVEMBER 15, 2021

Machine learning to extract market response of media impressions by audience, tactic, and creative exposures. With advanced AI and machine learning capabilities, clients can use the platform to create and test and deploy their own predictive analytic algorithms. A sophisticated UI. The platform consumes 1.5

Marketing 107

Marketing Machine Learning ROI Cookies 107

Single Grain

SEPTEMBER 14, 2022

Single Grain specializes in: High-ROI online marketing using smart, cutting-edge marketing strategies to find the right quality leads. Since they started in 2017, Bemersive has been providing futuristic metaverse advertising strategy and production solutions. Related Content: Best Crypto PR Agency: Top 8 Choices for 2022. 4) Bemersive.

Agency 59

Agency Marketing SEO Real Estate 59