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26. Manu Mathew – raising the Visual IQ of ads

Paleo AdTech

Manu was the co-founder and CEO of Visual IQ from 2006 to its sale to Nielsen in 2017. Visual IQ was a pioneer and dominant player in the space of multi-touch attribution (MTA), which is the application of rules and complex models to impression-level data to determine which elements of a campaign contributed how much to the desired outcome.

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Understanding the Basics of Bid Shading

Basis

This all changed back in 2017 , though, as the major exchanges began either rolling out or experimenting with first-price auctions, culminating in Google joining the pack in 2019. more than the second-highest bid on an impression (think the eBay model). Second-price auctions refer to a model in which the buyer pays just $0.01

CPM 52
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article thumbnail

26. Manu Mathew – raising the Visual IQ of ads

Paleo AdTech

Manu was the co-founder and CEO of Visual IQ from 2006 to its sale to Nielsen in 2017. Visual IQ was a pioneer and dominant player in the space of multi-touch attribution (MTA), which is the application of rules and complex models to impression-level data to determine which elements of a campaign contributed how much to the desired outcome.

article thumbnail

Understanding the Basics of Bid Shading

Basis

This all changed back in 2017 , though, as the major exchanges began either rolling out or experimenting with first-price auctions, culminating in Google joining the pack in 2019. more than the second-highest bid on an impression (think the eBay model). Second-price auctions refer to a model in which the buyer pays just $0.01

CPM 65
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Tinuiti’s Board of Directors Injects Marketing and Business Growth Expertise with Industry Veteran Susan Vobejda as Newest Board Member

Martech Series

As we bring together our patented machine learning technology for Streaming+ and Mobius, our suite of AI-enabled marketing intelligence and media activation technology, the timing couldn’t be better to partner with Susan as her background and vision aligns exactly with where we’re headed.

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AdTech Ecosystem: Navigating Trends and Insights 

Smart-Hub

These platforms facilitate the buying of ad impressions in real time, allowing advertisers to reach their target audience more efficiently and at scale. Mobile Revolution (2012-2017) The advent of smartphones brought forth a mobile advertising revolution, prompting AdTech to adapt swiftly to the mobile-first era.

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New eBook: InMobi and DoubleVerify Brand Safety Overview and Guidelines

InMobi

That’s down quite a bit from 2017, when it was a whopping 90%, but it’s still a clear plurality nonetheless. DV provides media transparency and accountability to deliver the highest level of impression quality for maximum advertising performance. A November 2018 survey found that 60% of advertising industry professionals in the U.S.