InMobi
SEPTEMBER 28, 2017
In this edition of the InMobi Event Diary, we are looking at the highlights and developments from “Cypher 2017” an event organized by Analytics India Magazine in Bangalore, India InMobi was excited to attend the Cypher Analytics 2017 conference in Bangalore. This is no sideshow for the sector.
InMobi
DECEMBER 14, 2017
In this edition of the InMobi Event Diary, we are looking at the highlights and developments from “Data Hack Summit 2017,” an event organized by Analytics Vidhya in Bangalore, India. In this edition of the InMobi event diary, we cover our presence at the Analytics Vidhya-hosted event “Data Hack Summit 2017.”
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Ad Monsters
NOVEMBER 30, 2023
Ad blocking is on the rise again, set to cause $54 billion in ad revenue losses worldwide. More users are opting into Acceptable Ads and AI and machine learning will make ad filtering more effective. That’s just about 25M shy of mobile’s ad blocker heyday between 2020 and 2021.
InMobi
JANUARY 1, 2018
In 2017, we saw consolidation of many ad tech players, with merger and acquisition deals reaching record levels. What has been most apparent in 2017 is that the ad tech industry is not for the fainthearted. 2018 will be a rough ride for most, and it will end with fewer players than we had in 2017. So, What Now?
InMobi
MAY 29, 2018
IAB: In May 2017, the IAB officially rolled out its Ads.txt initiative, which they succinctly described as “ a public record of Authorized Digital Sellers.” Between September 2017 and late February 2018, the percentage of the top 5,000 websites using Ads.txt went from less than 9 percent to 51 percent , according to eMarketer.
Smart-Hub
DECEMBER 22, 2023
Audio ads on streaming and podcasts, along with increased smartphone use for better mobile ads, are also boosting this growth. Real-time bidding (RTB) emerged as a revolutionary concept, allowing advertisers to bid for ad space in real time. Advertisers began leveraging consumer insights for hyper-personalized campaigns.
Lemonads
FEBRUARY 2, 2021
For decades, marketers and innovative companies have been prophesying that the future of the digital advertising industry is in mobile. But, did you know that mobile web traffic actually overtook desktop as the global leader since 2017 ? So, we understand the importance of finding the best mobile ads network.
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