InMobi

JANUARY 26, 2017

2016 was a breathtaking year for the mobile advertising industry and it doesn’t seem to be slowing down anytime soon. Mobile ad spend is up 430% since 2013, and with over 2 billion smartphone users worldwide, it’s becoming clear that the future of digital marketing is mobile.

Marketing 52

Marketing Viewability Real Estate Mobile Ads 52

InMobi

AUGUST 14, 2018

The fact that mobile ad fraud is a growing concern among publishers and advertisers is nothing new. According to the latest figures from Adjust, mobile ad fraud almost doubled between 2017 and 2018, and some advertisers are set to lose as much as 80 percent of their ad budgets on mobile to fraud.

Mobile Ads 52

Mobile Ads Impressions Advertising Marketing 52

InMobi

DECEMBER 14, 2017

In this edition of the InMobi Event Diary, we are looking at the highlights and developments from “Data Hack Summit 2017,” an event organized by Analytics Vidhya in Bangalore, India. In this edition of the InMobi event diary, we cover our presence at the Analytics Vidhya-hosted event “Data Hack Summit 2017.”

Machine Learning 52

Machine Learning Manufacturing Mobile Ads Advertising 52

InMobi

DECEMBER 4, 2017

While marketers are aware of the threat that ad fraud poses, building an advanced understanding of fraud and PREVENTING it, is quite the road less taken.

Impressions 52

Impressions Mobile Ads Ad network Retail 52

InMobi

MAY 21, 2019

Over three-fourths of all mobile devices globally are running the Android operating system , while around one in five run Apple’s iOS. Mobile sites have been more popular than their desktop/laptop counterparts since 2017. Over 52 of all web page traffic globally comes from mobile. and almost $184 billion worldwide.

Advertising 52

Advertising Video Ads Mobile Ads Viewability 52

VideoWeek

JUNE 12, 2023

” Name recognition Nexxen started life as Taptica, a data-focussed mobile advertising platform, but its business has changed significantly over the years via its high-profile acquisitions. Taptica acquired Tremor Video’s demand-side platform for $50 million in 2017.

Demand Side Platform 69

Demand Side Platform Ad Tech Ad Server Banner 69

Ad Monsters

NOVEMBER 30, 2023

Desktop ad blocking surged, vying for the top spot over mobile throughout 2022, with mobile taking lead at the end of Q2 2023 claiming over 495M estimated monthly active ad blocking users. That’s just about 25M shy of mobile’s ad blocker heyday between 2020 and 2021.

Machine Learning 114

Machine Learning Ad Tech Audience Mobile Ads 114

InMobi

MAY 17, 2018

The mobile ad players committed to the Right Way of doing things focus on these three tenets: 1) Transparency It’s hard to trust what you don’t know. Mobile advertising is far more than just point A (advertisers) and point B (apps/websites). Unfortunately, not every mobile ad player out there today agrees.

Advertising 52

Advertising Mobile Ads Ad Tech Ad network 52

InMobi

DECEMBER 11, 2018

For mobile advertisers today - especially those leveraging programmatic media buying and in-app inventory - rising rates of fraud and an overall lack of verifiable viewability for their ads are major concerns. Historically, less than half of all mobile ads are viewable , and mobile ad fraud nearly doubled between 2017 and 2018.

Viewability 52

Viewability Mobile Ads Impressions Advertising 52

InMobi

JUNE 25, 2018

No wonder eMarketer has predicted digital video ad spend to grow by more than 10 percent year-over-year every year between 2018 and 2021. The numbers from our 2018 State of Mobile Video Report back this up. Between 2016 and 2017, spending on in-app video advertising doubled both globally and in the U.S. within our network.

Click Through Rate 52

Click Through Rate Video Ads Ad Inventory Shipping 52

InMobi

AUGUST 15, 2019

We don’t know which financial services marketer said this to Digiday in 2017, but perhaps no quote so appropriately sums up how many marketers and advertisers feel about programmatic ad buying today. To find out, we took a look at data from our own exchange stretching back from the beginning of 2017. Between 2017 and 2018, U.S.

Click Through Rate 52

Click Through Rate Advertising Banner Mobile Ads 52

InMobi

AUGUST 31, 2017

The State of App Performance Marketing 2017 Report presents insights drawn from the responses of 825 participants across 155 countries. The report explores trends in app marketing, user acquisition strategies, user engagement and retention strategies, measurement & attribution, mobile ad fraud and KPIs used to measure campaign success.

Marketing 52

Marketing Mobile Ads Conversion 52

InMobi

NOVEMBER 27, 2018

Is recent mobile video advertising growth significant, stagnant or non-existent? Will in-app video ad spend continue to grow, or has mobile ad spending on online video in the United States and worldwide about to plateau? In 2017, advertisers doubled video ad spends over 2016.

Video Ads 52

Video Ads Advertising Ad Inventory Cookies 52

Advertising to Baby Boomers

NOVEMBER 28, 2017

How Often Do Consumers Intentionally Click Mobile Ads? by Rimma Kats Nov 28, 2017 … A new survey found that most consumers say they rarely or never mean to click on ads served up on their phones … … Baby boomers were the least likely to engage with mobile ads.

Mobile Ads 40

Mobile Ads Banner Media Advertising 40

InMobi

DECEMBER 28, 2017

As mobile technology evolves to create value for advertisers with advanced targeting capabilities, high customization and precise measurement, the mobile ecosystem continues to be threatened by an ever-expanding and evolving web of ad fraud. According to Forrester Research, ad fraud will reach $10.9

Mobile Ads 52

Mobile Ads Impressions Education Ad network 52

InMobi

MAY 12, 2016

The InMobi Exchange, powered by Rubicon Project, offers programmatic buyers video ad formats across 22,000 transparent apps, bringing to market the most extensive and diverse set of engaging mobile ad experiences. digital media dollars by 2017, or $7.43 Director of Product, Mobile, TubeMogul. “We

Demand Side Platform 52

Demand Side Platform Rich Media Viewability Mobile Ads 52

InMobi

MARCH 12, 2020

First released in May 2017 - the ads.txt solution for website and mobile web publishers has seen tremendous success,” said Abhay Singhal, CEO of InMobi Marketing Cloud and co-founder of InMobi. Let’s take a look at its effect on the mobile ad tech space over the past 12 months. So far, the signs certainly look promising.

Demand Side Platform 52

Demand Side Platform Mobile Ads Ad Inventory Education 52

InMobi

JANUARY 1, 2018

In 2017, we saw consolidation of many ad tech players, with merger and acquisition deals reaching record levels. What has been most apparent in 2017 is that the ad tech industry is not for the fainthearted. 2018 will be a rough ride for most, and it will end with fewer players than we had in 2017. So, What Now?

Machine Learning 52

Machine Learning Ad Tech Ad Click Food 52

Agility Ads

MAY 26, 2022

Here are five significant benefits of mobile advertising. Reach Your Audience Where They Are – Web traffic used to be dominated by computers, but since 2017 that hasn’t been the case as more people switched to mobile devices. In 2022, 57.38% of all web traffic comes from mobile devices.

CPC 40

CPC CPL Click Through Rate Advertising 40

VideoWeek

MARCH 7, 2024

The company, which operates across CTV distribution, monetisation, and demand, was acquired by mobile ad tech business AppLovin back in 2021. And Wurl is bringing mobile-style performance marketing – where advertising is a revenue centre rather than a cost centre – to CTV for both mobile apps and CTV apps.

Marketing 104

Marketing Ad Tech Conversion Manufacturing 104

Advertising to Baby Boomers

JANUARY 9, 2018

Television, radio, and billboard ads will continue to have the visceral power they’ve always had – if only for their sheer size, simplicity, and cutting-edge audio/visual qualities. Fewer than 8% said they were likely to purchase a product advertised on their mobile phone … Overall, just 5.2%

Mobile Ads 45

Mobile Ads Audience Advertising Marketing 45

Adtelligent

JULY 19, 2022

Their advantages include that users are more likely to respond to mobile advertising , according to polls, and this channel shows outstanding levels of engagement. Mobile ads are tailored for various types of smart devices and can appear in all kinds of apps on mobile devices. The continuous growth of mobile ad spending.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

InMobi

MAY 29, 2018

IAB: In May 2017, the IAB officially rolled out its Ads.txt initiative, which they succinctly described as “ a public record of Authorized Digital Sellers.” Between September 2017 and late February 2018, the percentage of the top 5,000 websites using Ads.txt went from less than 9 percent to 51 percent , according to eMarketer.

Retargeting 52

Retargeting Machine Learning Audience Mobile Ads 52

InMobi

NOVEMBER 5, 2018

In-app header bidding and unified mobile ad auctions have become increasingly popular monetization options, and are already helping app publishers and developers more effectively optimize revenue yields while also delighting end users. percent more ad sources. 48 percent more ad revenue.

Header Bidding 52

Header Bidding Ad Server Ad Inventory Mobile Ads 52

Lemonads

FEBRUARY 2, 2021

For decades, marketers and innovative companies have been prophesying that the future of the digital advertising industry is in mobile. But, did you know that mobile web traffic actually overtook desktop as the global leader since 2017 ? So, we understand the importance of finding the best mobile ads network.

Advertising 52

Advertising Affiliates Ad network Mobile Ads 52

InMobi

DECEMBER 13, 2019

In North America, programmatic ad spend coming through InMobi Exchange during the first three months of 2019 was 299% greater than what came through during the same period in 2017. Why did mobile advertising spending grow in 2019? China is now the second largest in-app programmatic ad market. Answer: likely not.

Advertising 52

Advertising Banner Marketing Rich Media 52

InMobi

OCTOBER 21, 2019

Between July 2017 and September 2019, these apps have been downloaded a combined 224 million times, according to Apptopia. Even with their small screens, mobile devices are a go-to source of video entertainment content. Between 2017 and 2021, time spent watching video through apps is expected to rise 27%.

Mobile Ads 52

Mobile Ads Education Retargeting Audience 52

InMobi

SEPTEMBER 5, 2017

Now, more than ever, people are using their mobile devices for every aspect of their daily lives. spent twice the amount of time on their desktop computers than their mobile devices. Yet in 2017, the tables have turned. times more media time to their mobile devices than their desktops. Today, U.S. adults are allocating 1.5

Viewability 52

Viewability Media Video Ads Rich Media 52

Digiday

JANUARY 8, 2023

Their 2023 benchmark measured ad effectiveness based on recall comparison across television, audio, online, OOH and print from 2017 to 2022. By comparison linear TV generated a 20% to 60% effectiveness in ad recall, while streaming was slightly higher between 28% to 72%. Online ads actually saw some of the lowest numbers.

Agency 61

Agency Media Cookies Electronics 61

InMobi

DECEMBER 13, 2018

Even though it seems at times like everyone from the world’s biggest ad platforms down to tiny ad networks was talking about in-app header bidding in 2018, actual adoption of unified auctions among mobile publishers, app developers and their programmatic demand sources was low. But, expect all that to change in 2019.

Header Bidding 52

Header Bidding Ad Server Ad Exchange Mobile Ads 52

Smart-Hub

DECEMBER 22, 2023

Audio ads on streaming and podcasts, along with increased smartphone use for better mobile ads, are also boosting this growth. Real-time bidding (RTB) emerged as a revolutionary concept, allowing advertisers to bid for ad space in real time.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

InMobi

NOVEMBER 20, 2019

dropped by almost 1% between 2017 and 2018, and both craft beer and import sales rose well over 3% in that same time period. How To Use This Data To Inform Your Mobile Ad Campaigns These insights are interesting, but how can all of this information from InMobi Pulse be used to more intelligently allocate in-app and mobile ad spend?

Audience 52

Audience Food Mobile Ads Ad Exchange 52

InMobi

FEBRUARY 11, 2019

According to mobile measurement company Adjust, mobile ad fraud close to doubled beginning the beginning of 2017 and the first few months of 2018. For some organizations, four out of every five dollars spent on mobile advertising is consumed by fraud.

Advertising 52

Advertising Viewability Mobile Ads Marketing 52

InMobi

AUGUST 21, 2013

THE IMPACT OF MOBILE ON THE TRAVEL INDUSTRY According to e-Marketer, US mobile travel sales will more than triple between 2013 and 2017, totaling nearly $50 billion in 2017. Mobile sales will account for almost 30% of digital travel sales. As per eMarketer forecast travel marketers will spend $4.7

Marketing 52

Marketing Geo targeting Mobile Ads Rich Media 52

InMobi

JUNE 18, 2019

Many app publishers today struggle to improve the average eCPMs (effective cost per thousand impressions) and ad fill rates they receive from the ads served to their users. In-app mobile ad spend is growing; around 25% of all digital media budgets are now going towards apps , according to a recent survey commissioned by Forrester.

Fill rate 52

Fill rate Header Bidding Banner Click Through Rate 52

VideoWeek

JUNE 10, 2022

The all-time high figure marks a sharp increase from 80 percent in 2020, 69 percent in 2017 and 38 percent in 2012. The research suggests that 46 percent of adults watch video via CTV every day, up from 40 percent in 2020, 25 percent in 2017 and 4 percent in 2012. Zenith Reduces Global Ad Spend Forecast, read on VideoWeek.

Non-Profit 52

Non-Profit Machine Learning Media Agency 52

Clearcode

JANUARY 22, 2023

2006: Popular ad-blocking software, Adblock Plus, launches. 2017: Apple releases its Intelligent Tracking Prevention (ITP) feature. These changes have had a significant impact on app developers and their ad revenue, as it is now much harder to identify individual iOS users and show them personalized ads.

Cookies 90

Cookies First-Party Cookies Audience Retargeting 90