InMobi
APRIL 8, 2019
Unfortunately, mobile ad fraud is a rising concern. As ad spending within mobile apps grows, so too does digital ad fraud. According to Adjust, mobile advertising fraud close to doubled between 2017 and 2018. LEARN MORE Is All Mobile Ad Fraud Preventable Fraud?
InMobi
DECEMBER 4, 2017
While marketers are aware of the threat that ad fraud poses, building an advanced understanding of fraud and PREVENTING it, is quite the road less taken. Measured as Mean Clicks to Install (MCTI), MCTI is defined as the number of clicks required by an ad network to drive an install from a specific user.
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Lemonads
FEBRUARY 2, 2021
But, did you know that mobile web traffic actually overtook desktop as the global leader since 2017 ? And it wasn’t a fluke -- mobile users have consistently made up more than half of the internet’s global traffic since then. So, we understand the importance of finding the best mobile ads network.
InMobi
MAY 17, 2018
The mobile ad players committed to the Right Way of doing things focus on these three tenets: 1) Transparency It’s hard to trust what you don’t know. Mobile advertising is far more than just point A (advertisers) and point B (apps/websites). Unfortunately, not every mobile ad player out there today agrees.
InMobi
JUNE 25, 2018
No wonder eMarketer has predicted digital video ad spend to grow by more than 10 percent year-over-year every year between 2018 and 2021. The numbers from our 2018 State of Mobile Video Report back this up. Between 2016 and 2017, spending on in-app video advertising doubled both globally and in the U.S. within our network.
InMobi
DECEMBER 28, 2017
As mobile technology evolves to create value for advertisers with advanced targeting capabilities, high customization and precise measurement, the mobile ecosystem continues to be threatened by an ever-expanding and evolving web of ad fraud. According to Forrester Research, ad fraud will reach $10.9
InMobi
DECEMBER 13, 2018
Even though it seems at times like everyone from the world’s biggest ad platforms down to tiny ad networks was talking about in-app header bidding in 2018, actual adoption of unified auctions among mobile publishers, app developers and their programmatic demand sources was low. But, expect all that to change in 2019.
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