Remove 2017 Remove Ad network Remove CPM Remove Mobile Ads
article thumbnail

Presenting the Future of Mobile Advertising: Airpush Review 2021

Lemonads

But, did you know that mobile web traffic actually overtook desktop as the global leader since 2017 ? And it wasn’t a fluke -- mobile users have consistently made up more than half of the internet’s global traffic since then. So, we understand the importance of finding the best mobile ads network.

article thumbnail

How App Publishers Can Boost Both Ad Fill Rates and Average eCPMs

InMobi

Many app publishers today struggle to improve the average eCPMs (effective cost per thousand impressions) and ad fill rates they receive from the ads served to their users. In-app mobile ad spend is growing; around 25% of all digital media budgets are now going towards apps , according to a recent survey commissioned by Forrester.

article thumbnail

Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

Clearcode

In the year 2000, Google launched its AdWords ad platform, which is now known as Google Ads. In 2006, AdMob, a mobile ad network, was founded. This is one of Google’s more significant acquisitions and was seen by many as a game changer for Google as it allowed them to beef up their ad product portfolio.