Paleo AdTech

NOVEMBER 17, 2021

Tolman is a long-time investment banker and advisor to luminaries in the ad tech, media and data-driven enterprise world. He’s the man who sold the mighty AdExchanger to Access Intelligence in 2017, almost 10 years after its founding, and he’s been an observer-participant in the #PaleoAdTech universe for more than twenty years.

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InMobi

JUNE 25, 2018

No wonder eMarketer has predicted digital video ad spend to grow by more than 10 percent year-over-year every year between 2018 and 2021. Between 2016 and 2017, spending on in-app video advertising doubled both globally and in the U.S. within our network. In comparing that time span, video ad inventory in the U.S.

Click Through Rate 52

Click Through Rate Video Ads Ad Inventory Shipping 52

InMobi

DECEMBER 10, 2018

Ads.txt (Authorized Digital Sellers), a solution that helps buyers identify authorized sellers in the programmatic world, was first released in May 2017 for website and mobile web publishers. The buyer uses this information to reject or accept bid requests that come from various SSPs and ad networks. What is Ads.txt?

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Lemonads

FEBRUARY 2, 2021

But, did you know that mobile web traffic actually overtook desktop as the global leader since 2017 ? While some ad networks slowly transition into mobile and others refuse to adjust altogether, Airpush has become a beacon of light in terms of innovation. So, we understand the importance of finding the best mobile ads network.

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InMobi

JUNE 8, 2018

Ad fraud is expected to cost brand and performance advertisers $19 billion - $51 million a day - in 2018, according to Juniper Research, which is equal to around one out of every $10 of all digital ad spend. The problem is especially acute with video. This is far from a new problem, as fraud is nearly as old as time.

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Ad network Machine Learning Ad Space ROI 52

InMobi

JUNE 12, 2019

Ads.txt was first released in May 2017 for website and mobile web publishers and then on November 30, 2018, the IAB announced the release of app-ads.txt, Authorized Digital Sellers for Mobile Apps. Ads.txt (Authorized Digital Sellers) is a solution that helps buyers identify authorized sellers in the programmatic world. What is app-ads.txt?

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Ad Inventory Ad network Advertising 52

VideoWeek

APRIL 25, 2024

At Havas we also work closely with the Conscious Ad Network (CAN), and they’re doing a lot of work to combat ad fraud as well. ’ It’s been going since about 2017, and it resonates really well with their audience. But that certainly got me really passionate about working in this industry.

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InMobi

MAY 17, 2018

A December 2017 report from AppsFlyer and Forrester found that 15 percent of digital marketers didn’t know about all of the programmatic players involved in getting their ads displayed. Juniper Research, in a September 2017 report, predicted advertisers to lose $19 billion to ad fraud in 2018 , the equivalent of $51 million a day.

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Advertising Mobile Ads Ad Tech Ad network 52

InMobi

APRIL 8, 2019

Unfortunately, mobile ad fraud is a rising concern. As ad spending within mobile apps grows, so too does digital ad fraud. According to Adjust, mobile advertising fraud close to doubled between 2017 and 2018. 4) Ad Stacking In this type of fraud scheme, multiple ads are displayed all at once, one on top of the other.

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InMobi

DECEMBER 28, 2017

As mobile technology evolves to create value for advertisers with advanced targeting capabilities, high customization and precise measurement, the mobile ecosystem continues to be threatened by an ever-expanding and evolving web of ad fraud. According to Forrester Research, ad fraud will reach $10.9

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Mobile Ads Impressions Education Ad network 52

InMobi

JULY 31, 2017

After all, it’s 2017, and your users expect immersive, quick-loading video content. This allows you to also pre-cache a video on the device and provide a buffer-free video experience, so your viewability metrics can reflect the ad itself — not its load time.

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Viewability Cookies Impressions ROI 52

All About Advertising Law

JULY 14, 2017

On June 21, 2017, the Federal Trade Commission (FTC) updated one of its Children’s Online Privacy Protection Act (COPPA) compliance guides for businesses. Known as the “Six-Step Compliance Plan,” this document provides a step-by-step road map for determining if a company is covered by COPPA and what to do to comply.

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InMobi

DECEMBER 13, 2018

Even though it seems at times like everyone from the world’s biggest ad platforms down to tiny ad networks was talking about in-app header bidding in 2018, actual adoption of unified auctions among mobile publishers, app developers and their programmatic demand sources was low. Unified auctions help apps realize more revenue.

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Header Bidding Ad Server Ad Exchange Mobile Ads 52

Brid.tv

FEBRUARY 9, 2023

Find the Right Ad Monetization Provider Finding a video ad network that aligns with the publisher’s needs is crucial. It’s best to look for a provider that offers all the essential services for video ad monetization, such as video management, a fast and lightweight video player, and high-quality ad demand.

Video Ads 52

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InMobi

SEPTEMBER 19, 2019

They have seen in-app video ad completion rates between 80-90%, well over 25% better than their initial expectations. 2019 Mobile Video Ad Spending Figures The effectiveness of video ads within mobile apps helps to explain while it’s now one of the most popular digital marketing tactics being leveraged by advertising and marketers today.

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Advertising Viewability Video Ads Demand Side Platform 52

Smart-Hub

DECEMBER 22, 2023

Ad Networks Ad networks act as intermediaries, connecting advertisers with a multitude of publishers. These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure.

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Ad Exchange Ad Tech Machine Learning Ad Inventory 52

MediaFuse

MARCH 21, 2017

These SSPs helped publishers aggregate their ad network demand into one platform. In 2017, the rise of header bidding has left publishers with a highly advanced, yet familiar problem: how to efficiently manage multiple demand sources. In the early 2000’s, Supply Side Platforms (SSPs) came to the foreground.

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InMobi

SEPTEMBER 28, 2016

By 2017, U.S. billion, or 78 percent of overall mobile display ad spending, according to eMarketer. One type of fraud that is of particular concern is impression fraud, when ad impressions are falsely generated to inflate some impressions made, causing advertisers to spend more. This is also referred to as bot behaviour.

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Viewability Impressions ROI Rich Media 52

Lemonads

JUNE 6, 2021

What is very useful about Adplexity is the fact that you can see all the redirections of an ad. For a particular domain we get all the information about the advertisers, type of ads, traffic sources, form how long the ads are there, and much more Top ads: You’re looking for ad trends and what’s working well in the industry?

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Affiliates Keyword advertising Conversion Rate Marketing 52

illumin

JUNE 7, 2018

Buttons have been shown to improve click-through rates dramatically and are best presented in contrasting colours at the bottom right side of the ad. We Analyzed Display Ad Network Revenue Data to Draw Some Interesting Conclusions. Display Network. Revenue (and Projected Revenue) By Year In Billions. Google Display.

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Display Advertising Click Through Rate Impressions Audience 40

Karola Karlson

JANUARY 16, 2021

In fact, Instagram marketing is so beneficial to brands that the spending on this ad platform is steadily increasing. According to eMarketer, Instagram ad sales are predicted to hit 2.8bn by 2017 (from $600M this year). How to Get Higher Instagram Ads ROI. Instagram is taking on Twitter and Google – Image source.

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Paleo AdTech

DECEMBER 10, 2023

Omar and his team looked at the ad business and realized that targeting data could be more valuable than media, so they founded BlueKai with a mission: We do not sell ads. Its media agnosticism allowed it to partner with behavioral and other ad networks, including Datalogix, which bundled media with its data product.

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InMobi

NOVEMBER 5, 2018

In-app header bidding and unified mobile ad auctions have become increasingly popular monetization options, and are already helping app publishers and developers more effectively optimize revenue yields while also delighting end users. To see just how effective unified auctions are today, we analyzed data from InMobi’s network from 2017.

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Header Bidding Ad Server Ad Inventory Mobile Ads 52

Paleo AdTech

FEBRUARY 7, 2023

Omar and his team looked at the ad business and realized that targeting data could be more valuable than media, so they founded BlueKai with a mission: We do not sell ads. Its media agnosticism allowed it to partner with behavioral and other ad networks, including Datalogix, which bundled media with its data product.

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Cookies Audience Data Management Platform Banner 56

InMobi

JUNE 18, 2019

So what can developers and publishers — especially those small businesses — do to gain more revenue from demand sources and ad networks? Are there steps they can take to make sure all potential ad placements are filled and that every single ad unit is boosting the bottom line?

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Fill rate Header Bidding Banner Click Through Rate 52

Clearcode

APRIL 26, 2022

In the year 2000, Google launched its AdWords ad platform, which is now known as Google Ads. In 2006, AdMob, a mobile ad network, was founded. This is one of Google’s more significant acquisitions and was seen by many as a game changer for Google as it allowed them to beef up their ad product portfolio.

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Advertising Header Bidding Ad Server Ad Exchange 52

NewProgrammatic

OCTOBER 12, 2021

Google Ads is not the only ad network that makes running shopping campaigns possible. For example, Bing’s search engine also enables shopping ads on the right side of their search engine results page. Amazon is a product-based search engine which, in 2017, surpassed Google in the number of product searches.

Marketing 52

Marketing Search Advertising Brand Awareness Video Ads 52

Single Grain

JUNE 25, 2021

In 2017, data broker (a company that buys and sells personal consumer information for advertising campaigns) Acxiom provided its clients with 3,000 attributes on 700 million people. Ads can be targeted at user interest, but cannot be combined with other collected user data. Let's take a look at several reasons. 1) User Data Misuse.

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InMobi

MARCH 12, 2020

How do ad networks and ad exchanges stack up? In short, ad networks offer dedicated support, while ad exchanges are largely technology platforms that serve as an open digital marketplace. This is where ad networks vs. ad exchanges come into play. Note: Need some reminders to level set?

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Ad Exchange Ad network Ad Inventory Demand Side Platform 52

Lemonads

JANUARY 3, 2021

A statistic from eMarketer that just can’t be ignored is that a programmatic ad spend is predicted to account for almost two-thirds of digital advertising in the US in 2017 – to the tune of over $27 billion. Check here below! This is the reason why almost all RTB-capable platforms have signed on to use the OpenRTB protocol!

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Ad Exchange Header Bidding Ad Space Impressions 52

Ad Beat

JULY 31, 2019

After bagging $25 million in a Series B (2017) led by Venture partners, the company decided to move beyond Facebook, and ramp up their Adwords by targeting specific industries and verticals. “Our target decision-maker [was] basically anyone [with] a computer [who] works with a team.

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Conversion Conversion Rate Native Advertising Communications 59

Ad Beat

JULY 26, 2019

By 2017, the company was earning US$13.094 billion in annual revenue (20.8% Let’s take a closer look at their current advertising strategy: Ad Spend and Ad Networks. After PayPal’s IPO was listed at $13 per share that eventually generated more than $61 million, the company was acquired by eBay for $1.5

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Conversion Click Through Rate Advertising Communications 52

Brid.tv

NOVEMBER 8, 2022

Programmatic advertising is a method of buying and selling ad real estate in real time using a software solution such as a programmatic ad network. Programmatic video advertising, then, is programmatic advertising focused on video ad formats. The global programmatic ad spend amounted to just under $188 billion in 2017.

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Advertising Header Bidding Banner Video Ads 65

Paleo AdTech

DECEMBER 10, 2023

He left GroupM in 2017 to join AT&T, ultimately guiding the newly-formed Xandr ad platform, which included AppNexus. His exposure to the ad business began early and at a lofty level, when as a pre-teen he trailed his dad into the offices of Ogilvy & Mather on 8th Avenue in NYC, where Mike Lesser was CEO.

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Paleo AdTech

APRIL 19, 2022

He left GroupM in 2017 to join AT&T, ultimately guiding the newly-formed Xandr ad platform, which included AppNexus. His exposure to the ad business began early and at a lofty level, when as a pre-teen he trailed his dad into the offices of Ogilvy & Mather on 8th Avenue in NYC, where Mike Lesser was CEO.

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