InMobi

JANUARY 25, 2022

Why not just switch in-app ad budgets to where you still can? In the short term, many advertisers simply reallocated their mobile ad budgets to spend more on Android. DSPs are using machine learning algorithms to more effectively determine the best bidding strategies even without device IDs.

Advertising 52

Advertising Demand Side Platform Mobile Ads Brand Awareness 52

Ad Monsters

NOVEMBER 14, 2022

We’ve been using cookies, mobile ad IDs and identifiers to target ads to users and we realized that we needed to think beyond that box. We’re leaning in the concept that beauty is really in the eye of the beholder (the user), alongside creating ads based on machine learning Dynamic Content Optimization (DCO) techniques. .

Machine Learning 63

Machine Learning Rich Media Cookies Header Bidding 63

InMobi

JUNE 20, 2018

The real service to the state is to detect it in embryo.” — Isaac Asimov, Foundation LEARN MORE Until recently, the approach to fighting mobile ad fraud has been defensive and reactive. “Any fool can tell a crisis when it arrives. It extrapolates this data in real time to detect fraud.

Machine Learning 52

Machine Learning Ad network Mobile Ads Advertising 52

InMobi

SEPTEMBER 28, 2017

There has been a visibly growing data science and machine learning ecosystem in Bangalore, which Analytics India Magazine and the Cypher conference have played an important role in developing. Heading into 2018, InMobi is positive about welcoming the next wave of data science and analytics in the ad tech world.

Machine Learning 52

Machine Learning Mobile Ads Ad Tech Conversion 52

Martech

OCTOBER 7, 2021

When brands and agencies can execute a campaign that combines, for instance, bus shelters at the street level, and then screens or audio in-store (and possibly a nudge in a mobile ad) then they are moving down-funnel in step with their customers. RollWorks is a division of machine learning marketing technology platform NextRoll.

Machine Learning 108

Machine Learning MarTech Mobile Ads Entertainment 108

InMobi

DECEMBER 14, 2017

Aimed at bringing together the finest data scientists across India and the globe, the Data Hack Summit covered the latest trends in analytics, machine learning (ML) and artificial intelligence (AI).As These techniques leverage convolutional neural networks - a deep learning application that trains well on an image as a grid of pixels.

Machine Learning 52

Machine Learning Manufacturing Mobile Ads Advertising 52

Smart-Hub

DECEMBER 22, 2023

Audio ads on streaming and podcasts, along with increased smartphone use for better mobile ads, are also boosting this growth. Innovations like Salesforce DMP and Lotame transformed how brands utilized data for targeted advertising, while artificial intelligence and machine learning enhanced ad targeting capabilities.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Monetize More

JUNE 20, 2023

AppLovin specializes on the mobile ad networks niche and supports all ad formats from video ads to leaderboard ads. AppLovin supports a variety of ad formats and uses both CPI (Cost Per Install) & CPC (Cost Per Click) for its campaigns. It primarily displays video, banner, and interstitial ads.

Ad network 52

Ad network Banner Video Ads Header Bidding 52

InMobi

JANUARY 1, 2018

In 2018, mobile video ad spend is expected to grow 49%, to nearly $18 billion, and people around the world will watch 25% more video on phones and tablets, according to toZenith. But are advertisers ready to handle this level of complexity around control, transparency, and accountability?

Machine Learning 52

Machine Learning Ad Tech Ad Click Food 52

Monetize More

MAY 9, 2023

Tired and do not have time to do A/B testing, monitor ad performance, and optimize targeting? By delegating these time-consuming tasks to Ad Optimization experts , you can now concentrate on scaling up your business. Maximize your revenue with MonetizeMore ‘s industry-leading ad optimization now by signing up here.

A/B Testing 52

A/B Testing Machine Learning Pop-Up Click Through Rate 52

Adtelligent

JULY 19, 2022

Machine learning makes this advancement possible and is needed for better ad adjustment and understanding of a natural language constantly evolving. Lead form ads in search. Lead form ads are ad extensions that appear next to the ad text but are not a part of it. In-app ads over mobile web ads.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Lemonads

FEBRUARY 2, 2021

So, we understand the importance of finding the best mobile ads network. This is the reason why we’ve put together an Airpush review, where we’ll go over the advantages and setbacks of partnering with this mobile network. Without further ado, let’s jump right in!

Advertising 52

Advertising Affiliates Ad network Mobile Ads 52

Monetize More

SEPTEMBER 22, 2022

AppLovin specializes on the mobile ad networks niche and supports all ad formats from video ads to leaderboard ads. AppLovin supports a variety of ad formats and uses both CPI (Cost Per Install) & CPC (Cost Per Click) for its campaigns. It primarily displays video, banner, and interstitial ads.

Ad network 52

Ad network Banner Video Ads Header Bidding 52

InMobi

JULY 13, 2016

Originally published on Mobile Marketer In the age of data-driven digital and mobile marketing, where mobile ad spend is forecast to account for 72 percent of United States digital ad spend by 2019, we are at a critical inflection point of changing the mobile advertising currency from impressions to audience segments.

Audience 52

Audience Advertising Machine Learning Ad network 52

InMobi

MAY 29, 2018

Programmatic, especially when supported through machine learning , provides the technical backbone brands need to trust retargeting. Worst of all, many of us don’t learn from our mistakes. Plus, as self-service platforms gain greater steam, in-house teams can more easily manage bids, ad placements, etc.

Retargeting 52

Retargeting Machine Learning Audience Mobile Ads 52

InMobi

SEPTEMBER 11, 2019

Does it leverage machine learning in any capacity? Specialized vs. Omnichannel DSPs: Market Factors to Consider As we noted in our July 2019 webinar with Adweek, consolidation continues to happen among omnichannel DSPs in the ad tech space. After the fact, will the DSP provide any data back to you that you can use in the future?

Demand Side Platform 52

Demand Side Platform Ad Exchange Impressions Machine Learning 52

Automatad Inc.

NOVEMBER 23, 2023

Supply-side platform (SSP): SSP is a platform or a tool for publishers to put their requirements and automate the process of selling impressions, including display, video, and mobile ads. It lets the ad exchange know about the impression available and the requirements of the ad creative suitable for the ad space.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

InMobi

OCTOBER 9, 2018

An ad network connects advertisers and their partners with publishers and their partners, ensuring that lots of brands can reach their target audience across lots of apps, and that apps have lots of advertisers clamoring to reach their users. What happens to make sure the right mobile ads appears at the right time and for the right person?

Advertising 52

Advertising Ad network Ad Ops Banner 52

Monetize More

APRIL 19, 2023

As a Google Certified Publishing Partner, Mediavine offers a comprehensive suite of ad management services, including ad optimization, video monetization, and sponsored content, all aimed at helping website owners maximize their ad revenue.

Header Bidding 52

Header Bidding Ad Inventory Ad network Ad Server 52

InMobi

APRIL 23, 2019

Not only will mobile ad spending overtake spending on all other media by next year, but App Annie has found 60% growth in apps that make money through in-app advertising. A lot more machine learning, which is making an impact in the desktop world, will come over to mobile.

Header Bidding 40

Header Bidding Click Through Rate A/B Testing Ad network 40

Clearcode

SEPTEMBER 20, 2023

Some DSPs also leverage artificial intelligence and machine learning to enhance their functionality. While not all DSPs incorporate these technologies, a subset employs AI and ML techniques to optimize ad placement and pricing. Among many reasons behind their decision, there were mobile-oriented causes in particular.

Demand Side Platform 99

Demand Side Platform Ad Exchange Ad Inventory Impressions 99

Single Grain

DECEMBER 18, 2019

Automatic Placements : Instead of selecting your placements, Facebook will choose them for you, running your ads on Instagram, Audience Network, and Messenger as well as Facebook and optimizing for cost. Trend #3: Mobile-first and Mobile Studio Will Be the Name of the Game.

Machine Learning 122

Machine Learning Brand Awareness Video Ads Mobile Ads 122

Clearcode

SEPTEMBER 11, 2023

Who Can Benefit From Building a DSP and How AdTech Companies Advertisers and Ad Agencies Key Features of a Demand-Side Platform (DSP) Main Challenges When Building a DSP How Can You Design and Build a DSP? Examples of Clearcode-Built DSPs Kanary NEST SITO Mobile Ad Banker Case Study What Is a Demand-Side Platform (DSP)?

Demand Side Platform 97

Demand Side Platform Ad Exchange Impressions Ad Targeting 97

Single Grain

JULY 18, 2023

Native Ads Native ads blend effortlessly with a website or app’s overall look and feel, matching its design and structure: They offer a smooth and uninterrupted advertising experience by appearing as sponsored or recommended content. Here are a few future trends.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Lemonads

JULY 14, 2020

It’s important to note that the FraudScore team has implemented machine learning algorithms across the whole platform to detect new types of ad fraud automatically. Desktop ad fraud attacks are usually performed using more rudimentary tactics. This results in automatic updates and fraud prevention for every client.

Machine Learning 52

Machine Learning Conversion CPL CPA 52

AdvertiseMint

OCTOBER 21, 2023

User acquisition channel performance: Different channels, be it social media platforms, mobile ads, or organic strategies, have varying effectiveness. Budget allocation for mobile ad campaigns: Effective user acquisition is a strategy that requires judicious budget allocation.

CPA 40

CPA A/B Testing Conversion Rate Mobile Ads 40

Single Grain

JANUARY 31, 2020

Top Features of Acquisio: PPC advertisers can use updated Google Ads benchmarks on Acquisio to determine whether or not their PPC performance is good relative to other industry competitors. Harnesses the power of machine learning to reduce CPA and CPC, and improve key PPC metrics, like CVR and CTR.

Media 127

Media Marketing Machine Learning SEO 127

Single Grain

JUNE 5, 2023

User Guiding ) Mobile wallets accounted for 50% of worldwide e-commerce transactions. Forbes ) The online cart abandonment rate on mobile is 84% and 72% on desktop. Live Your Message ) 54% of internet users would rather watch a video to learn about a product than read a text description. User Guiding ) Only 36.4% Forbes ) 62.9%

Advertising 52

Advertising Finance CPC Brand Awareness 52

VideoWeek

JUNE 10, 2022

Mindshare Launches ‘Precisely Human Intelligence’ WPP’s Mindshare has launched Precisely Human Intelligence (PHI) – a new suite of machine learning products which it says will help brands better understand the motivations, mindsets and emotions that drive consumer decision-making and then buy those audiences at scale.

Non-Profit 52

Non-Profit Machine Learning Media Agency 52

InMobi

DECEMBER 26, 2018

Previous entries covered transparency , OTT , in-app header bidding , data and machine learning. LEARN MORE Moving Beyond Last-Click Conversions with Mobile Ads In most digital ad strategies historically, the only marketing touchpoint that mattered was the final click.

Marketing 52

Marketing Header Bidding Conversion Machine Learning 52

illumin

JANUARY 22, 2024

However, it wasn’t until 2007 when Facebook officially launched its ‘Facebook Ads’ platform which allowed businesses to create individual profiles as well as “social ads” which were ads that combined social actions from a user’s friends (such as recent purchase of a business review) with an advertiser’s message.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

Single Grain

DECEMBER 20, 2019

Google's definition is: Smart Bidding is a subset of automated bid strategies that use machine learning to optimize for conversions or conversion value in each and every auction — a feature known as ‘auction-time bidding.’. Simply put, it takes the guesswork out of bidding for Google Ads. on weekdays.

Machine Learning 105

Machine Learning Conversion Rate SEO Audience 105

VideoWeek

AUGUST 18, 2023

The Week in Tech InMobi Acquires Quantcast’s Consent Management Platform Mobile ad network InMobi has acquired Quantcast Choice, the ad tech firm’s consent management platform. Hence, these tests represent the removal of a significant barrier to further adoption of alternative currencies.

Ad Tech 52

Ad Tech Audience Agency Media 52