Five Trends That Will Shape Mobile Adtech in 2018
InMobi
JANUARY 1, 2018
In 2017, we saw consolidation of many ad tech players, with merger and acquisition deals reaching record levels. What has been most apparent in 2017 is that the ad tech industry is not for the fainthearted. 2018 will be a rough ride for most, and it will end with fewer players than we had in 2017. So, What Now?
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