InMobi
MAY 21, 2019
Mobile sites have been more popular than their desktop/laptop counterparts since 2017. Statistics on Mobile In-App Advertising Total mobile ad spending in 2018: This year, advertising revenue is expected to be more than $70 billion in the U.S mobile ad spending grew around 20 percent between 2017 and 2018. In the U.S.,
InMobi
JUNE 25, 2018
No wonder eMarketer has predicted digital video ad spend to grow by more than 10 percent year-over-year every year between 2018 and 2021. Between 2016 and 2017, spending on in-app video advertising doubled both globally and in the U.S. Just between 2016 and 2017, video ad click-through rates increased 300 percent.
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InMobi
JULY 3, 2018
Advertisers of all stripes love in-app video ads. InMobi’s State of Mobile Video Advertising 2018 Report found that advertisers globally doubled the amount they spent on in-app video ads between 2016 and 2017. All kinds of brands are now buying in-app video ads, even ones where impressions and engagement are the major goals.
InMobi
JANUARY 1, 2018
In 2017, we saw consolidation of many ad tech players, with merger and acquisition deals reaching record levels. What has been most apparent in 2017 is that the ad tech industry is not for the fainthearted. 2018 will be a rough ride for most, and it will end with fewer players than we had in 2017. So, What Now?
Digiday
OCTOBER 10, 2022
Publishers have increased their prioritization of data-driven personalization in the last five years, with 62% of respondents saying it is a priority in 2022, versus 56% in 2017. Forty-two percent of publishers use NLP in 2022, versus 47% in 2017. Key findings.
Lemonads
JUNE 10, 2020
It is known to make the process of collecting data and analyzing ad campaigns much easier: The affiliate tracking platform, Peerclick. Created in 2017, Peerclick has become popular among publishers, performance marketers, webmasters, and affiliates. The system can data-centers handle any volumes of data.
Karola Karlson
JANUARY 2, 2023
For example, you could retarget people who clicked on your Facebook Lead Ads, but didn’t complete the conversion. Lookalike Audiences help you to extend your ad campaign’s reach so that you only target people who are likely to be interested in your offer. Value-based Lookalike Audiences.
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