article thumbnail

App Monetization Done Right: Are Video Ads The Answer?

InMobi

Advertisers of all stripes love in-app video ads. InMobi’s State of Mobile Video Advertising 2018 Report found that advertisers globally doubled the amount they spent on in-app video ads between 2016 and 2017. All kinds of brands are now buying in-app video ads, even ones where impressions and engagement are the major goals.

article thumbnail

All Hail the King: Mobile Video Reigns Supreme

InMobi

No wonder eMarketer has predicted digital video ad spend to grow by more than 10 percent year-over-year every year between 2018 and 2021. Between 2016 and 2017, spending on in-app video advertising doubled both globally and in the U.S. Just between 2016 and 2017, video ad click-through rates increased 300 percent.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

52 In-App Advertising Statistics You Should Know

InMobi

Mobile sites have been more popular than their desktop/laptop counterparts since 2017. Statistics on Mobile In-App Advertising Total mobile ad spending in 2018: This year, advertising revenue is expected to be more than $70 billion in the U.S mobile ad spending grew around 20 percent between 2017 and 2018. In the U.S.,

article thumbnail

How to Easily Set Up a High-Conversion Facebook Retargeting Campaign

Single Grain

Click here to download it for free right now! class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Click here to download it for free right now! Click here to download it for free right now! Let’s get started! Get A Free Consultation.

article thumbnail

How to Improve Your Amazon Ads to Increase Sales

Single Grain

Feedvisor reported that nearly 20% of all professional Amazon merchants make over $1 million in sales annually in 2018, up 2x compared to 2017. With numbers like these, we wanted to share concrete tips to help you increase your sales on Amazon, specifically through Amazon Ads. Click here to download it for free right now!

Video Ads 110
article thumbnail

Digiday+ Research: How publishers are using AI to enhance reporting, personalize content and provide customer service

Digiday

While both technologies fall under the larger banner of artificial intelligence, each clearly offers publishers different benefits – and exists at a different stage of maturity. Data-driven personalization gives publishers the ability to enhance product offerings with curated content and targeted ads. Key findings.

article thumbnail

7 Steps to Getting Started With Affiliate Marketing for Your Business

Single Grain

We’ll also discuss how to recruit affiliates for your business — and, more importantly, get sales from your partners so you can grow faster (without having to spend money on increasingly expensive online ads). Click here to download it for free right now! Click here to download it for free right now! Get A Free Consultation.