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Digiday+ Research: How publishers are using AI to enhance reporting, personalize content and provide customer service

Digiday

Publishers have increased their prioritization of data-driven personalization in the last five years, with 62% of respondents saying it is a priority in 2022, versus 56% in 2017. Forty-two percent of publishers use NLP in 2022, versus 47% in 2017. Key findings. The platform allows us to do multiple things. Reach , a U.K.-based